What’s a digital hub, and what can it do for your organization? Columnist Sanjay Dholakia explains why having a central nervous system for marketing is a no-brainer. Sanjay Dholakia on July 22, 2016 If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not. … Continue reading Marketers: Stop, drop and build a digital hub
By Nathan Singer , July14, .2016 When receiving an account, many SEMs follow the old- school train of thought that you need to have as many keywords as possible. At the end of the day, though, size doesn’t always matter. The first thing you want to do is grow an account and expand the keyword … Continue reading How To Build Smaller Keyword Sets For Better Campaign Results
by Matthew Harris July 15, 2016 Follow @AddisonWhitneyJuly 15, 2016 “Strategically, Coke and Coke Zero Sugar are ham and egg. It’s absolute dovetailing. I always use the analogy of tea: We either have it with our without sugar. It’s Coke, with or without sugar,” This quote, from Coca-Cola Great Britain marketing director Bobby Brittain in … Continue reading How to Build Your Brand Portfolio Using a Flagship Brand Strategy
by Maria Chambi July 8, 2016 Follow @8WaysMediaSAJuly 8, 2016 When sending emails to your current and potential customers, it’s vital to remember that, sometimes you need to ease off on the urge to sell your products or services within your next email campaign. What’s more important is that you build trust with your audience … Continue reading Want To Build Trust In Your Email Marketing Campaigns? Here Are 3 Ways How.
by Donna LaNasa June 30, 2016June 30, 2016 What Is A Social Sales Force? Simply put, a social sales force is comprised of motivated, unpaid ambassadors and influencers — what we at Converse Digital call Social Agents. Social Agents introduce you to prospective visitors online through Facebook posts, Instagram pics and Twitter taunts telling everyone … Continue reading Why You Need To Build Your DMO’s Social Sales Force
by Shonali Burke June 26, 2016June 26, 2016 The word is out: video marketing is in. Halfway through the year, the buzz around video and its offspring – 3D, 360 video, and VR – is almost deafening enough to drown out the din of Brood 17, should they ever appear. Yet despite repeated statistics that … Continue reading Using Video Marketing to Build Community
by Matt McKeon June 25, 2016June 25, 2016 How can small and big business work together to build strong communities and profits? Small businesses form a vital part of the American economy and market. In December 2015, businesses with under 50 employees created 93,000 jobs in the US, making them an important source of post-recession … Continue reading Using Strategic Business Partners to Build Local Business
by Aaron Agius June 23, 2016 Follow @IAmAaronAgiusJune 23, 2016 How much importance do you place on leveraging your email list? Do you send out a monthly news round-up? Notify your contacts when you release new products or roll out updates? Wish your subscribers a happy birthday? While there’s nothing wrong with any of those … Continue reading 5 Simply Awesome Email Automation Funnels To Build Today
by Matthew McLaren June 22, 2016June 22, 2016 SaaS Tattler Issue 86 – How To Build And Maintain Strong Customer Relationships Closing the sale was just the beginning… now the real work begins. Beyond your product meeting a customer’s need, it’s important that you’re laying down the foundation for the future. While there isn’t a … Continue reading How To Build And Maintain Strong Customer Relationships
by Jacob Shriar June 21, 2016 Follow @jacobshriarJune 21, 2016 Why would someone want to work for you? If you really take the time to think about that question, do you have a good answer? Is the answer you’re thinking of better than what most companies (including your competitors) offer? Your employer brand is the … Continue reading 5 Shockingly Simple Ways To Build Your Employer Brand
