Dennis Koutoudis — November 5, 2016 — November 5, 2016 There is a number of individuals & companies these days who think that LinkedIn works only for B2B companies. However, the reality is that B2C companies can also make very effective use of the LinkedIn platform to achieve further brand awareness, build trust and increase … Continue reading Why B2C Brands Need To Be On LinkedIn!
by Erin McElweeOctober 24, 2016 Before the technology to power online personalization was possible, brands were essentially forced to have a one-sided conversation with their customers and prospects. Strategy meetings went something like this (with special emphasis on to, of course): Our target market is X. How are we going to speak to them? Now … Continue reading What Does “Customer Loyalty” Mean for Ecommerce Brands in 2016?
Contributor Matt Nitzberg believes marketers need to move away from common, ingrained measurement practices and instead take an “audience-first” approach to analytics. Matt Nitzberg on October 19, 2016 Marketers competing in mature product categories are in a tough spot. For offerings from cereal to flights to cars, competition for market share and share of voice … Continue reading Brands must close the loop on audience segmentation
by Don WilliamsOctober 9, 2016 The Rolling Stones, the ageless British rockers, have joyously sang over the years, “time is on my side, yes it is. Now you all were saying that you want to be free”. But is it really? How many of us can say “time is on my side” when it comes … Continue reading Time Isn’t Always On Your Side: The Best Times For Brands To Post On Social Media
by Andy Cockburn Follow @mentionmeshareOctober 8, 2016 Ad blocking software has rapidly emerged as a major, well… blocker to brand and publisher revenue streams in the past couple of years. Consider this statistic: last year, there was an 82% annual increase in the number of UK internet users adopting ad blockers on a monthly basis, … Continue reading The Rise of Ad Blockers: What it Means for Brands
by Bryan Kramer Follow @bryankramerSeptember 26, 2016 Snapchat Stories have been a big success since they came on the scene in 2013 and the feature’s helped to grow Snapchat into an effective tool for brands. Instagram wanted a piece of the pie, so hey presto, now we’ve got Instagram Stories. Sounds familiar? Hands up, who … Continue reading Why and How Brands Can Use Instagram Stories
by Personal Branding BlogSeptember 22, 2016 A professional website for your personal brand is important in attracting the right leads. It’s important that your design captures your visitors right away and encourages them to want to know more about what you have to offer. Icons can bring more visibility for your content and can be … Continue reading Help Your Personal Brand’s Website Visitors Stay
Facebook’s latest measurement news explained using sports analogies. Tim Peterson on September 21, 2016 On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were eyeball-glazing in their nitty-grittiness. But as boring or inside-baseball as they may seem, they’re important. So it’s important to explain … Continue reading Facebook wants to show brands how its ads measure up against TV, others
Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen. Brian Smith on September 19, 2016 When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and … Continue reading How to manage local listings for enterprise brands
by Chase Martin, September 14, 2016 Consumer interest in artificial intelligence-powered agents is high, but at least one agency executive says there might be more opportunity on the brand side. Nearly half (45%) of U.S. consumers currently use intelligent agents, such as Google’s Assistant, Apple’s Siri or Amazon’s Alexa, according to a new Forrester report. … Continue reading Intelligent Agents Bring New Opportunity For Brands, Says Agency Exec (DD)
