Personal Branding Blog — November 28, 2016 — November 28, 2016 A unique selling proposition or USP is a key ingredient to attracting an interested audience for your brand’s products or services. Once you capture their attention in a compelling way it is much easier to convert your leads into sales. Reaching the right audience … Continue reading Create A Reason To Buy Your Personal Brand’s Product
by Jack Loechner, Staff Writer @mp_research, November 22, 2016 According to the 2016 State of Customer Journey Marketing, presented by Guy Marion, Ph.D. CMO & Growth, Autopilot, social media and mobile devices have strengthened consumers’ ability to connect 1:1 with brands at any time, from anywhere. 88% of high performing marketers get results by investing in customer … Continue reading Social And Mobile Strengthen Consumer Connections With Brands
Max Stewart — November 27, 2016 — November 27, 2016 Holiday shopping’s in full swing. If you’re running retargeting campaigns, make sure they’re as prepared for the season as you are. Online sales are forecast to increase between seven and 10 percent over last year to as much as $ 117 billion. We made your … Continue reading Holiday Retargeting Techniques for Marketers and Brands
Liz Papagni — November 22, 2016 Follow @mrktgworx— November 22, 2016 Digital marketing allows so many ways to automate processes, from the collection of leads through your website to the scheduling of social media posts. Automated marketing has, understandably, opened up time in your schedule so you can focus on things you may not have … Continue reading Maintaining Your Brand’s Humanity with Automated Marketing
Snap Inc.’s Spectacles aren’t a replacement for your phone’s camera. They’re an alternative lens for your Snapchat stories. Tim Peterson on November 17, 2016 Shooting videos with Snap Inc.’s newly released Spectacles seems super-simple. Put the sunglasses/camcorder on your face; tap a button to record; open Snapchat to review your video; add any filters, … Continue reading What brands should know about shooting with Snap’s Spectacles
by Laurie Sullivan@lauriesullivan, November 16, 2016 Just 9% of marketers participating in a white paper scheduled for release Thursday admit they can consistently recognize customers across media channels, although 72% say their organizations are pursuing cross-channel recognition strategies. The white paper, From Theory to Practice: A Roadmap to ‘Omnichannel’ Activation, (available Thursday) published by the … Continue reading Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds
Being apolitical may no longer be an option for brands in the Trump era. Greg Sterling on November 14, 2016 During the US presidential campaign, bookings at Trump hotel properties saw a whopping 60 percent decline. This was a result of customers voting with their wallets. Indeed, the Trump brand became so damaged that … Continue reading Will brands be forced to take sides in a more polarized marketplace?
Personal Branding Blog — November 8, 2016 — November 8, 2016 What is one tip for doing research into brands that may be similar to yours and therefore potential competitors? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership … Continue reading 13 Ways to Research Your Competing Brands
Dennis Koutoudis — November 5, 2016 — November 5, 2016 There is a number of individuals & companies these days who think that LinkedIn works only for B2B companies. However, the reality is that B2C companies can also make very effective use of the LinkedIn platform to achieve further brand awareness, build trust and increase … Continue reading Why B2C Brands Need To Be On LinkedIn!
by Erin McElweeOctober 24, 2016 Before the technology to power online personalization was possible, brands were essentially forced to have a one-sided conversation with their customers and prospects. Strategy meetings went something like this (with special emphasis on to, of course): Our target market is X. How are we going to speak to them? Now … Continue reading What Does “Customer Loyalty” Mean for Ecommerce Brands in 2016?
