The new ads will be exclusive to Snapchat’s Shows content — the platform’s premium TV-like videos produced by entertainment studios and TV networks. Amy Gesenhues on April 26, 2018 Snapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number of the platform’s … Continue reading Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows
Category Archives: Snapchat Branding
What brands should know about shooting with Snap’s Spectacles
Snap Inc.’s Spectacles aren’t a replacement for your phone’s camera. They’re an alternative lens for your Snapchat stories. Tim Peterson on November 17, 2016 Shooting videos with Snap Inc.’s newly released Spectacles seems super-simple. Put the sunglasses/camcorder on your face; tap a button to record; open Snapchat to review your video; add any filters, … Continue reading What brands should know about shooting with Snap’s Spectacles
How to Make Snapchat Work for Your Personal Brand
by Personal Branding BlogAugust 6, 2016 Visual marketing is one of the top ways to build your brand and attract a larger audience. If you want to take your social media strategy to the next level then Snapchat could be a great network to add to your mix. Would you like to connect with more … Continue reading How to Make Snapchat Work for Your Personal Brand
Snapchat for Brands: How to Navigate the Interface
by Rebecca Lee White July 9, 2016 Follow @rleewhiteJuly 9, 2016 Have you learned how to use Snapchat for your brand? Don’t worry if you feel lost in the Snapchat interface; the network is often confusing for new users. I’ll walk you through each of the main Snapchat screens and the steps you can take … Continue reading Snapchat for Brands: How to Navigate the Interface
How Brands Can Get A Head Start On Snapchat
by Sahail Ashraf June 10, 2016 Follow @TalcontentJune 10, 2016 Snapchat is one of those things that you either get or you don’t. When it first arrived, people were genuinely in quiet awe of it. Alongside that awe was plenty of confusion. How was it supposed to be used? You created what were essentially fleeting … Continue reading How Brands Can Get A Head Start On Snapchat
How Brands can Leverage Snapchat for Promotion
by Adam Frankel June 3, 2016 Follow @FrankelInteractJune 3, 2016 Mobile apps function provide leverage for brands that are eager to find new ways to promote themselves. In the world of mobile apps, traffic distribution is unbalanced. Rand Fishkin informed us from his Whiteboard Friday that the top 25 to 50 apps get almost 80% … Continue reading How Brands can Leverage Snapchat for Promotion
5 Ways to Use Snapchat to Build Brand Awareness
by Brittney Ervin May 9, 2016May 9, 2016 Since it first launched in 2011, Snapchat has become one of the fastest-growing social networks. As of January 2016, the platform boasted over 100 million active daily users, plus video traffic that rivaled Facebook’s. A big reason that Snapchat is catching the attention of business owners and … Continue reading 5 Ways to Use Snapchat to Build Brand Awareness