Category Archives: Snapchat Branding

Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows

The new ads will be exclusive to Snapchat’s Shows content — the platform’s premium TV-like videos produced by entertainment studios and TV networks. Amy Gesenhues on April 26, 2018   Snapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number of the platform’s … Continue reading Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows

What brands should know about shooting with Snap’s Spectacles

Snap Inc.’s Spectacles aren’t a replacement for your phone’s camera. They’re an alternative lens for your Snapchat stories. Tim Peterson on November 17, 2016   Shooting videos with Snap Inc.’s newly released Spectacles seems super-simple. Put the sunglasses/camcorder on your face; tap a button to record; open Snapchat to review your video; add any filters, … Continue reading What brands should know about shooting with Snap’s Spectacles