Tag Archives: Brands

Twitter Moments For Brands: A Quick ‘How To’ Guide

Twitter Tools

Sahail Ashraf — January 28, 2017 Follow @Talcontent— January 28, 2017 Twitter has been busy recently. New longer tweets are now available and the platform is getting stronger and stronger. Twitter Moments could well be the biggest ‘undiscovered’ or underused feature on the platform right now. Brands are seemingly aware of it, but still aren’t, … Continue reading Twitter Moments For Brands: A Quick ‘How To’ Guide →

Data Suggests Brands Tie Search To ‘Prospecting,’ Programmatic Tactics

Data Driven Techniques

by Laurie Sullivan, Staff Writer @lauriesullivan, January 26, 2017   Reaching new customers using prospecting is on the rise. IgnitionOne note in its Q4 2016 Digital Marketing Report a shift in the amount that marketers spent in targeting ads — also known as remarketing — to consumers who have visited a site before, to a … Continue reading Data Suggests Brands Tie Search To ‘Prospecting,’ Programmatic Tactics →

Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs

Marketing Guide

Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities. Megan Hannay on December 30, 2016 Largely thanks to display ads, social media, your mobile phone and so on, local marketing is no longer a fragmented, piecemeal space. But … Continue reading Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs →

Brands Should Follow These 9 Tips To Harness Facebook Live

Facebook Live

Adam Frankel — December 17, 2016 Follow @FrankelInteract— December 17, 2016 Earlier this year, Facebook introduced a new feature called Live. It allows Facebook users to connect to their followers in real-time via video. Click here to know more about this feature. Live is a powerful marketing tool. Candace Payne’s Chewbacca Mask video, created on … Continue reading Brands Should Follow These 9 Tips To Harness Facebook Live →

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram For Business

Vox Media’s Curbed, MeUndies, Outside and Whisper discuss their early strategies and success with linking to their sites from Instagram Stories. Tim Peterson on December 8, 2016   Instagram may have arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites … Continue reading Instagram Story links get 15-25% swipe-through rates for brands, publishers →

Programmatic Technology Leads To Programmable Brands, According To Whitepaper

Programmatic

by Tobi Elkin@tobielkin, December 2, 2016 A new whitepaper sponsored by Xaxis in conjunction with IDC advances the idea that the media industry is seguing into an era of so-called “programmable brands.” The whitepaper, entitled “Get Ready For The Age of Programmable Brands,” focuses on how programmatic is changing the way in which marketers are … Continue reading Programmatic Technology Leads To Programmable Brands, According To Whitepaper →

How brands can win with omnichannel discovery

Omni-Channel

Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy. Adam Dorfman on December 1, 2016   Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer … Continue reading How brands can win with omnichannel discovery →

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