Tag Archives: Brands

Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds

Omni-Channel

by Laurie Sullivan@lauriesullivan, November 16, 2016 Just 9% of marketers participating in a white paper scheduled for release Thursday admit they can consistently recognize customers across media channels, although 72% say their organizations are pursuing cross-channel recognition strategies. The white paper, From Theory to Practice: A Roadmap to ‘Omnichannel’ Activation, (available Thursday) published by the … Continue reading Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds →

Will brands be forced to take sides in a more polarized marketplace?

Branding Lessons

Being apolitical may no longer be an option for brands in the Trump era. Greg Sterling on November 14, 2016   During the US presidential campaign, bookings at Trump hotel properties saw a whopping 60 percent decline. This was a result of customers voting with their wallets. Indeed, the Trump brand became so damaged that … Continue reading Will brands be forced to take sides in a more polarized marketplace? →

What Does “Customer Loyalty” Mean for Ecommerce Brands in 2016?

Customer Loyalty Programs

by Erin McElweeOctober 24, 2016 Before the technology to power online personalization was possible, brands were essentially forced to have a one-sided conversation with their customers and prospects. Strategy meetings went something like this (with special emphasis on to, of course): Our target market is X. How are we going to speak to them? Now … Continue reading What Does “Customer Loyalty” Mean for Ecommerce Brands in 2016? →

Brands must close the loop on audience segmentation

Customer Segmentation

Contributor Matt Nitzberg believes marketers need to move away from common, ingrained measurement practices and instead take an “audience-first” approach to analytics. Matt Nitzberg on October 19, 2016 Marketers competing in mature product categories are in a tough spot. For offerings from cereal to flights to cars, competition for market share and share of voice … Continue reading Brands must close the loop on audience segmentation →

Time Isn’t Always On Your Side: The Best Times For Brands To Post On Social Media

Branding In Social Media

by Don WilliamsOctober 9, 2016 The Rolling Stones, the ageless British rockers, have joyously sang over the years, “time is on my side, yes it is. Now you all were saying that you want to be free”. But is it really? How many of us can say “time is on my side” when it comes … Continue reading Time Isn’t Always On Your Side: The Best Times For Brands To Post On Social Media →

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