Thomas Griffin December 17, 2020 Your brand image rests on how customers perceive your business. It’s not possible to have complete control over how your business looks to your audience. So, the aspects that you can control need to be leveraged to their fullest potential. Your logo design, brand colors, typography, and other elements like … Continue reading 4 Creative Tools to Boost Your Social Media Branding Efforts
Kelly MicKey — December 24, 2018 — December 24, 2018 TRANSCRIPTION: I want to ask you a question. What’s the strategic business purpose of your social media? Woah – have you thought about it? Have you considered what it is? There are really five solid substantive reasons why you might want to use social media. … Continue reading Social Media – Define Your Business Purpose
Dave Kosmayer — October 23, 2018 Follow @DavidKosmayer — October 23, 2018 We talk a lot about marketing products on social media, but the simple truth is, social media marketing is just half the battle. Communicating your brand… now that’s the hard part! Everyone makes the whole thing sound so easy, where you just need … Continue reading Effective Ways to Communicate Your Brand With Social Media
Sahail Ashraf — July 31, 2018 — July 31, 2018 We strongly believe that any brand can have a useful and fun presence on social media. Brands are often so confident that they can do this that they use in-house staff. And a lot of that confidence is derived from knowing that their business works … Continue reading Unlikely Brands That Are Smashing Social Media
Carol Forden — June 17, 2018 Follow @carolforden — June 17, 2018 The last few months and years we’ve seen a few significant changes in the social landscape. Think about this, when most of us started using social media, social networks were the place for updating statuses, sharing photos and keeping up with family and … Continue reading How Can Brands Make Social Commerce Work?
Consumers Lose Loyalty When Brands Make Mistakes by Laurie Sullivan @lauriesullivan, April 2, 2018 Some 55% of consumers participating in a survey released Monday said they give brands only one chance for a mistake before moving on. Millennials are the most unforgiving, with 40% more unwilling to forgive. Once brands have earned the respect of … Continue reading Consumers Lose Loyalty When Brands Make Mistakes
Jesse Allred — March 23, 2018 — March 23, 2018 Finding your brand’s voice on social media can be tough. Should you make it professional or playful? Serious or lighthearted? Whatever you choose, your company’s voice should be a natural reflection of your . Although it can be natural to shy away from using humor, … Continue reading How to Get Laughs on Twitter: 3 Brands Using Humor on Social Media
Albizu Garcia — March 21, 2018 Follow @gainapp — March 21, 2018 You are your brand, and you must do all you can to protect it and ensure that anything you share communicates your values and those of your organization. In the age of social media, this also means being acutely aware of the damage … Continue reading 3 Foolproof Ways to Protect Your Brand on Social Media
Sarina Ziv — February 16, 2018 — February 16, 2018 Image copyright When it comes to setting goals for your business, marketing with social media might fall low on the totem pole. Yet, marketing through Facebook, Twitter, and other social media avenues can help you connect with your audience and ultimately lead to a measurable … Continue reading Why Social Media is a Great Investment for Your Brand
Brands are finding themselves at the mercy of algorithm changes from the likes of Instagram and Twitter. Columnist Blaise Lucey discusses what that will mean for your social and content strategy in 2018. Blaise Lucey on November 13, 2017 Bloomua / Shutterstock.com There I was, trying to convince my friends that the purpose of … Continue reading Your brand vs. social algorithms: The conundrum of 2018
