Tag Archives: Brands

Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features

Instagram For Business

Instagram’s redesigned call-to-action button is driving more install for mobile game advertisers and is getting more attention-grabbing features. Tim Peterson on September 16, 2016   Instagram’s redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective costs for certain advertisers. And now it’s getting even more attention-getting features from … Continue reading Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features →

Twitter now lets brands say when they’re available to respond to tweets

Twitter Tools

Businesses’ Twitter profiles can now display their hours of availability and a button to send it a direct message. Tim Peterson on September 15, 2016   rvlsoft / Shutterstock.com Twitter is playing catch-up with Facebook once again when it comes to becoming brands’ favored social platform for customer service. Businesses’ Twitter profiles can now display … Continue reading Twitter now lets brands say when they’re available to respond to tweets →

Facebook makes it easier for brands to cross-post videos produced by publishers

Facebook

Facebook Pages can now give other Pages permission to cross-post their videos without those other Pages needing to upload the video to Facebook themselves. Tim Peterson on September 8, 2016 Facebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for free through the publishers’ … Continue reading Facebook makes it easier for brands to cross-post videos produced by publishers →

How Top Food Brands Create Drool-Worthy Instagram Accounts

Instagram Branding

by Denise Chan Follow @denisechan26August 25, 2016 You open Instagram and you can practically taste the photos. Fresh, flaky apple pie. Rich, gooey caramel infused brownies. Iced cold lemonade dripping with condensation. Food brands are crushing it on the channel with their crisp photos and high engagement. With more than 183 million photos tagged under … Continue reading How Top Food Brands Create Drool-Worthy Instagram Accounts →

Local journalism, meet branded content: What the decline in print means for brands

Content Strategy

Yes, print news consumption is in a funk, but columnist Megan Hannay explains how journalists and brands can actually help each other. Megan Hannay on August 17, 2016   With each new issue, “all the news that’s fit to print,” the famous New York Times slogan, comes closer to an anachronism. Earlier this year, Pew … Continue reading Local journalism, meet branded content: What the decline in print means for brands →

Twitter turns stickers into ads for brands, but won’t say how it’s charging for them

Twitter

Promoted Stickers marks Twitter’s latest attempt — and the latest example of a trend — to inject brands not only into people’s content feeds but into the actual content. Tim Peterson on August 15, 2016   Social advertising used to be about brands inserting themselves in people’s content feeds. It still is. But it’s also … Continue reading Twitter turns stickers into ads for brands, but won’t say how it’s charging for them →

Top 5 Social Media Employee Advocacy Platforms to Boost Your Brand’s Reach on Social

Employee Advocacy

by Disha Dinesh Follow @Disha_DeeAugust 16, 2016 What is an employee advocacy program? It is an organized effort at encouraging employees to share curated content on social media. What makes an employee advocacy program powerful? 1. It increases your social media reach by as much as 100-500X2. When your employees share your content, social media … Continue reading Top 5 Social Media Employee Advocacy Platforms to Boost Your Brand’s Reach on Social →

Random Posts on