Contributor Matt Nitzberg believes marketers need to move away from common, ingrained measurement practices and instead take an “audience-first” approach to analytics. Matt Nitzberg on October 19, 2016 Marketers competing in mature product categories are in a tough spot. For offerings from cereal to flights to cars, competition for market share and share of voice … Continue reading Brands must close the loop on audience segmentation
by Don WilliamsOctober 9, 2016 The Rolling Stones, the ageless British rockers, have joyously sang over the years, “time is on my side, yes it is. Now you all were saying that you want to be free”. But is it really? How many of us can say “time is on my side” when it comes … Continue reading Time Isn’t Always On Your Side: The Best Times For Brands To Post On Social Media
by Andy Cockburn Follow @mentionmeshareOctober 8, 2016 Ad blocking software has rapidly emerged as a major, well… blocker to brand and publisher revenue streams in the past couple of years. Consider this statistic: last year, there was an 82% annual increase in the number of UK internet users adopting ad blockers on a monthly basis, … Continue reading The Rise of Ad Blockers: What it Means for Brands
by Bryan Kramer Follow @bryankramerSeptember 26, 2016 Snapchat Stories have been a big success since they came on the scene in 2013 and the feature’s helped to grow Snapchat into an effective tool for brands. Instagram wanted a piece of the pie, so hey presto, now we’ve got Instagram Stories. Sounds familiar? Hands up, who … Continue reading Why and How Brands Can Use Instagram Stories
by Personal Branding BlogSeptember 22, 2016 A professional website for your personal brand is important in attracting the right leads. It’s important that your design captures your visitors right away and encourages them to want to know more about what you have to offer. Icons can bring more visibility for your content and can be … Continue reading Help Your Personal Brand’s Website Visitors Stay
Facebook’s latest measurement news explained using sports analogies. Tim Peterson on September 21, 2016 On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were eyeball-glazing in their nitty-grittiness. But as boring or inside-baseball as they may seem, they’re important. So it’s important to explain … Continue reading Facebook wants to show brands how its ads measure up against TV, others
Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen. Brian Smith on September 19, 2016 When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and … Continue reading How to manage local listings for enterprise brands
by Chase Martin, September 14, 2016 Consumer interest in artificial intelligence-powered agents is high, but at least one agency executive says there might be more opportunity on the brand side. Nearly half (45%) of U.S. consumers currently use intelligent agents, such as Google’s Assistant, Apple’s Siri or Amazon’s Alexa, according to a new Forrester report. … Continue reading Intelligent Agents Bring New Opportunity For Brands, Says Agency Exec (DD)
Instagram’s redesigned call-to-action button is driving more install for mobile game advertisers and is getting more attention-grabbing features. Tim Peterson on September 16, 2016 Instagram’s redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective costs for certain advertisers. And now it’s getting even more attention-getting features from … Continue reading Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features
Businesses’ Twitter profiles can now display their hours of availability and a button to send it a direct message. Tim Peterson on September 15, 2016 rvlsoft / Shutterstock.com Twitter is playing catch-up with Facebook once again when it comes to becoming brands’ favored social platform for customer service. Businesses’ Twitter profiles can now display … Continue reading Twitter now lets brands say when they’re available to respond to tweets
