Jana Barrett — December 5, 2016 Follow @_janabarrett— December 5, 2016 You’ve probably heard that it’s cheaper to keep a current customer than to acquire a new one (which is true). But few companies realize just how much customer retention can impact the bottom line. According to research from Bain & Co, increasing customer retention … Continue reading Retaining Customers in the Age of Dying Brand Loyalty
Kevin George — December 2, 2016 Follow @imkevin_monk— December 2, 2016 Startups do not start making billions overnight – it takes a great marketing strategy to do so. While ‘seed’ businesses have been actively using channels like social media, online and offline advertising; but nothing can beat email marketing when it comes to reaching out … Continue reading Email Marketing for Startup – Tips to Skyrocket Brand Visibility
by Laurie Sullivan@lauriesullivan, December 2, 2016 Marketing budgets rose slightly in 2016 compared with 2015, but the latest findings from a benchmark study suggest that CEOs still lack a strong commitment to digital advertising and marketing. The insight comes from CMOs and CIOs who participated in the Leapfrog 2016 CMO Digital Benchmark Study. In fact, three out … Continue reading Marketers Say Proving ROI More Important Than Brand Awareness Metrics
Dan Forootan — November 29, 2016 — November 29, 2016 Email are an extension of the sender’s brand – they impression they convey can be strong and appealing or weak and unconvincing. Each email should be treated like a brand ambassador to build recognition, trust and response rates. On the flip side, brand means nothing … Continue reading 17 Ways to Brand & Automate Emails to Get More Response
Personal Branding Blog — November 18, 2016 — November 18, 2016 A solid content strategy is an important part of building your personal brand online organically. Adding advertising dollars to the mix will help maximize your fullest potential and visibility. In order to attract a large audience to your website you can not only tap … Continue reading Does Your Brand Need to Invest in Paid Website Traffic?
For more than a year now, Teresa Herd has been putting together Intel’s Agency Inside to drive greater quality and better brand alignment. Amy Gesenhues on November 18, 2016 Intel Corporation Headquarters — The Robert Noyce Building, Santa Clara, California (Photo credit: Walden Kirsch/Intel Corp.) In September of 2014, Teresa Herd joined Intel as … Continue reading A CMO’s View: How Intel’s head of creative is building the brand through its in-house agency
Frankie Plummer — November 16, 2016 Follow @wonderfulca— November 16, 2016 We’re living in a mobile-first world, in an age where e-commerce has fused with mobile. It’s a tricky time for brands, in an age where the customer really does know best (and if you’re not the best, they’ll happily go elsewhere). This combination of … Continue reading 7 Ways To Increase Brand Loyalty Using M-Commerce [Infographic]
Demand marketing is big in the B2B world right now, but columnist Scott Vaughan believes brand marketing must be core to your marketing effort and suggests a “brand plus demand” approach. Scott Vaughan on November 16, 2016 Over the past several years, B2B CMOs have been earning a seat at the executive table by … Continue reading The resurgence of brand marketing in a demand generation world
Aditi Prakash — November 15, 2016 Follow @adi199341— November 15, 2016 Since its inception social media has steadily evolved and grown into an indispensable marketing tool. In the last few years, market research organizations have proved time and again that a solid social media marketing presence can show actual impact on a company’s marketing and … Continue reading Building a Powerful Brand with Social Media Employee Advocacy
Danielle Hill — November 15, 2016 — November 15, 2016 When B2B firms come to Bop Design for a new web design, it’s often because they don’t think their current website accurately positions their brand. If you are starting to wonder whether your firm’s website fits with your brand, it’s time for a serious evaluation. … Continue reading Does Your Web Design Fit with Your Brand?
