Jonathan Chan — November 14, 2016 Follow @joncwrites— November 14, 2016 Your early adopters are an important group of people. They are the ones willing to give you a chance when no one else wants to. They will provide you with feedback and insights that you aren’t able to gain on your own. They will … Continue reading Ways to Turn Early Adopters into Brand Ambassadors
Personal Branding Blog — November 12, 2016 — November 12, 2016 Your personal brand’s website is a calling card for your business — your blog is the portal through which your customers can connect with you. With so much information being published each day it is more important than ever to have an effective content … Continue reading How a Blog Can Connect You with Your Brand Audience
Dhariana Lozano — November 11, 2016 Follow @DhariLo— November 11, 2016 Social media marketing can be a pretty complicated subject because so many variables fluctuate from brand to brand and industry to industry. With that said, there are some common elements that every successful brand on social media shares. Here are 7 Elements of Every … Continue reading 7 Elements Behind Every Successful Brand on Social Media
Deepak Sakhuja — November 8, 2016 Follow @RippleLinks— November 8, 2016 Influencer marketing has been doing the rounds in the industry for a significant period of time with brands capitalizing on the concept of influencing customers and their purchase decisions. The question now is – how can we move a step ahead with influencer marketing? … Continue reading 3 Ways to Turn Influencers into Your Brand Advocates
Andrew Dalglish — November 3, 2016 Follow @circle_research— November 3, 2016 Most brands have a set of human traits associated with them – a brand personality. In B2B markets brand personality is an especially important concept as ‘corporate fit’ is often an important consideration for B2B buyers – “are these people on my wavelength and … Continue reading Understanding Brand Personality through Projective Techniques
Personal Branding Blog — November 3, 2016 — November 3, 2016 As a personal brand, your goal should be to attract right customers for your business who show a genuine interest in what you have to offer. But how do you discover your niche? That is where focused research comes in to collect important data … Continue reading Improve Your Brand Reach Through Target Market Research
Candis Roussel — November 1, 2016 — November 1, 2016 Many professional services leaders appreciate the value of differentiating their firm’s services from those of competitors. But many of these same professionals fail to recognize that they can differentiate themselves, too, and take their careers to a new level of visibility, respect and value. If … Continue reading What Is a Personal Brand Statement – And 3 Steps to Writing One
Julie Chomiak — October 29, 2016 — October 29, 2016 Branding applies to businesses and people alike. If you’re a small business owner, crafting a personal brand is an important piece on the way to long-term success. A personal brand makes a small business accessible. It puts a face to a name and affords different … Continue reading Why You Need a Personal Brand as a Small Business Owner
Marketers of today’s services and apps need to put their customers’ experience at the center of their strategy. Contributor Brent Sleeper explains why. Brent Sleeper on October 27, 2016 It’s self-evident that designing and delivering a product or service that your customers want to use is the best route to business success. But the … Continue reading Brand X: Why customer experience is a cloud marketing must-have
by Alex BirkettOctober 27, 2016 We want other people to like us. It’s a human desire. We also want other people to like our websites. If, on our site, we come across as likable, we tend to become more profitable. So, in conversion optimization, likability is an important and powerful psychological trigger. Likability is nebulous, … Continue reading How To Make Your Brand “Likable” and Win More Revenue
