Personal Branding Blog — February 3, 2017 — February 3, 2017 You’ve written a great blog post for your brand, but your audience isn’t where is should be. One of the best ways to get get traction is to publish on high quality websites in your niche. There are some key things you can do … Continue reading Get The Most Out Of Guest Blog Posts for Your Brand
Personal Branding Blog — January 23, 2017 — January 23, 2017 Social media is now the driving force of customer acquisition for brands. This is where we now see feedback and sales taking place. Twitter is still at the top of the social networks for engagement, and there are several ways you can use to … Continue reading Build Your Personal Brand on Twitter
by Aaron Baar, January 19, 2017 Knowing consumers is one thing, but being truly intimate with them is the way to success. In its latest Brand Intimacy Report, brand agency MBLM finds that the brands people feel most connected to are not only some of the most respected and well-known companies, but also strong … Continue reading Brand Intimacy Is An Indicator Of Success
Personal Branding Blog — January 13, 2017 — January 13, 2017 In order to attract new subscribers and sales your personal brand needs to be writing original articles on a regular basis. Creating unique and fresh blogging content opens the door for higher rankings on the search engines and influencer connections. So how exactly does … Continue reading Create More Conversions for Your Brand with Blogging
Jared DeVincenzo — January 11, 2017 — January 11, 2017 As an experiential marketing agency, we’re always blown away by the look on customers faces when they finally get “hands on” with our client’s product or service. It’s not something they get to experience from the other end of a computer screen and we feel … Continue reading Shaping The Perfect Brand Experience Through 5 Experiential Marketing Campaigns
Kent Campbell — January 7, 2017 Follow @reputationx— January 7, 2017 When people are performing a search online for a product and service they rarely do so in a linear fashion. The path that they take often seems random to an outside observer and when mapped can look like a plate of cooked noodles. The … Continue reading How People Find a Brand Online
Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities. Megan Hannay on December 30, 2016 Largely thanks to display ads, social media, your mobile phone and so on, local marketing is no longer a fragmented, piecemeal space. But … Continue reading Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs
Alex Balmer — December 27, 2016 — December 27, 2016 When we talk about advertising on Google AdWords we tend to focus on selling products or services. The buying intent behind Google searches is usually higher than other PPC channels and you want to make the most of that by maximising sales. Selling products isn’t … Continue reading How to Increase Brand Awareness with Google AdWords
Kevin George — December 5, 2016 Follow @imkevin_monk— December 5, 2016 A well-designed landing page is one of the important junctions on the way to achieving higher conversion rates. However, more than 20% of businesses do not have any strategy to test their landing page. The sole purpose of a landing page is lead generation. … Continue reading 11 Must-Have Landing Page Elements to Build Your Brand
Sruthi Narayanan — December 5, 2016 Follow @getzaius— December 5, 2016 By now, marketers should consider cart abandonment campaigns to be Marketing 101 – not just in terms of their role in saving a sale and driving repeat purchases, but because they’re critical to identifying and removing points of friction elsewhere in the buying journey. … Continue reading Is Cart Abandonment Right For Your Brand?
