AI answers often surface only a handful of vendors. Learn how to improve your B2B brand’s visibility and shape how AI systems frame it. By Shama Hyder Published on May 29, 2026 B2B brands are learning that showing up in AI-generated answers is only part of the challenge. AI systems also shape … Continue reading How to use B2B PR to shape what AI recommends
Experimenting with AI now gives you the advantage when everyone else tries to catch up. By Ryan Phelan Published on May 21, 2026 What can you do if you know AI could improve your marketing work, but your company is still stuck in committee about it? Start experimenting with personal projects that … Continue reading Your company may be slow with AI, but you can’t afford to be
AI makes it easier than ever to produce impressive work. It’s also making it harder to tell who actually understands the strategy behind it. By Jeanne Jennings Published on May 12, 2026 I’ve been seeing something lately, and now I can’t unsee it. At first, it felt like a series of small moments. … Continue reading The dangerous gap between AI output and actual understanding
Everyone is rushing to apply AI, but foundational identity gaps, fraud and bad inputs are only being amplified, not solved, by models. By AtData Published on April 20, 2026 AI has quickly become the most overconfident line item in the modern marketing roadmap. Budgets are shifting. Teams are being restructured. Vendors are being … Continue reading Is your AI readiness a mirage? by AtData
April 13, 2026 The retention risk AI misses BY Aytekin Tank When I was growing up in Turkey, the hallmark of a successful career was staying with one company for years, even decades. Today, that idea seems almost quaint. The Great Resignation may be receding into the rearview mirror, but workers are still job-hopping, especially … Continue reading The retention risk AI misses
As confidence in AI ROI slips, it’s a sign marketers are raising the bar — and getting serious about real business value. By Constantine von Hoffman February 13, 2026 Marketers are feeling less confident about proving AI ROI. According to Jasper’s “State of AI Marketing in 2026” report, just 41% say they can demonstrate … Continue reading AI ROI confidence is slipping, and that’s not a bad thing
Will AI Recommendations Reduce Risk Of Retail Returns? by Laurie Sullivan , Staff Writer, December 17, 2025 Consumers spent $187.3 billion so far this holiday season between November 1 and December 12, which represents 6.1% growth year-over-year (YoY), according to Adobe Analytics data. Online spending is set to reach $253.4 billion, up 5.3% YoY. The data provides a view into U.S. ecommerce by … Continue reading Will AI Recommendations Reduce Risk Of Retail Returns?
Before adding AI to your CRM, fix the work behind it. This practical framework helps align people, process and platforms for real AI readiness. Angela Vega on October 30, 2025 Marketing means constant reinvention. We launch, measure, tweak and sometimes scrap entire systems when new insights surface. I’ve managed more than a dozen platforms, … Continue reading 7 steps to build real AI readiness in your CRM
October 07, 2025 Lack of AI readiness leads to lackluster results A recent survey shows the gaps between aspirations and operational realities of implementing AI.
At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success. MarTechBot on September 29, 2025 At the September 2025 MarTech Conference, Jessica Kao, director of B2B GTM transformation advisory at Adobe, moderated a powerhouse panel on one of the hardest questions facing enterprises today: How … Continue reading How to get your organization aligned for the AI age
