Amanda Clark — March 10, 2017 Follow @GrammarChicInc— March 10, 2017 LinkedIn provides many different tools for personal branding—and one that probably doesn’t get enough credit is Elevate. Maybe you’ve never even heard of it before. Elevate—which LinkedIn launched in 2015—is essentially a content curation platform, encouraging users to actively share industry-specific content through their … Continue reading Beyond Elevate: Building a Personal Brand on LinkedIn
Brandon Doyle — March 5, 2017 Follow @travelintweeter— March 5, 2017 Social media is a valuable tool for any and all companies. Why? Just think about all the things you can accomplish now that hadn’t even be dreamed of years ago: Targeted interaction with interested and potential customers Brand awareness, recognition, and loyalty Detailed customer … Continue reading How to Use Social Media as a Niche Brand
Ginny Marvin on February 28, 2017 What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and retargeting, brands can find themselves cozied up to content that may not match up with their values and messaging. That’s not new, but the proliferation of sites aimed … Continue reading Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network
Too Many Fish In The Sea: The Search For Brand Love by Gord Hotchkiss, Featured Contributor, February 21, 2017 I still see — in a number of MediaPost articles and in other places — a lot of talk about “brand love.” So let’s talk about that. My grandfather Jack, who farmed on the Canadian prairies … Continue reading Too Many Fish In The Sea: The Search For Brand Love
Will Humphries — February 21, 2017 Follow @JustCallMeWill— February 21, 2017 The use of hashtags has become so prominent in content, particularly on social media, that it has penetrated pop culture. Jimmy Fallon has produced skits with celebrity guests poking fun at the hashtag phenomenon. Hashtags are much more than a pop culture trend, though. … Continue reading How To Create A Super Engaged Audience For Your Brand
Matt Banner — February 20, 2017 — February 20, 2017 Today’s connected world and ever-present technology have changed the way we think about engaging with companies. Whether you’re a major corporation, or a bustling startup, people expect their interactions to be something that wows them. Simple ads are important, but they are just a piece … Continue reading How to Implement Experiential Marketing and Brand Loyalty Into Your CX Strategy
Matt Gill — February 15, 2017 — February 15, 2017 As Senior Marketing Executives at this point in our careers, we’ve all been on both sides of the hiring process―as a candidate and as a hiring manager. I find it miraculous at how quickly some (meaning many) forget about their experiences of being a candidate, … Continue reading How to Protect Your Employment Brand in 3 Simple Steps
Alan Rita — February 9, 2017 — February 9, 2017 Successful entrepreneurs have one thing in common – they don’t stop pursuing business growth. One way or another, they find new ways to uplift their brand, improve their services, and maximize profits. These entrepreneurs have the achiever’s mindset. They always seek continuous improvement and never … Continue reading 4 Business Goals for a Stronger Online Brand in 2017
Alex Ditty — February 8, 2017 Follow @seenmoment— February 8, 2017 Successful influencer marketing campaigns depend on it. If you’re a brand marketer, you’ve probably asked yourself “where and how do I find the influencers to post about my brand?” Then you probably start where all Americans start looking for answers to life’s big questions: … Continue reading Finding the Right Influencers for your Brand
William Harris — February 7, 2017 Follow @wmharris101— February 7, 2017 In ecommerce, you don’t just tell stories to entertain your customers, or to make them feel good—you tell stories to sell more products. The reason? The world thrives on stories. Here’s a hard truth you need to understand when it comes to selling to … Continue reading Ecommerce Brand Storytelling: a Growth-Driven Guide
