Category Archives: eCommerce Tools

Top 3 Ways To Scale Your Ecommerce Business in 2020, and It’s Not More Inventory

Stephen Seifert — October 25, 2019 Scaling a business can prove challenging, especially in the ever-growing ecommerce space. Even if growth is steady, there are a variety of things you still need to do for continued success. If you ease up on the gas, you may find customers jumping ship and seeking out your competitors. … Continue reading Top 3 Ways To Scale Your Ecommerce Business in 2020, and It’s Not More Inventory

4 Amazing ECommerce Contest Ideas (And How To Run Your Own)

Farahnaz Mohammed — September 18, 2019 — September 18, 2019 Here at Wishpond, we’ve seen a lot of contests and giveaways, across industries and budget sizes. Some have been wildly successful, and others – not so much. What makes a contest really shine isn’t the prize or brand name behind it. Instead, it’s a combination … Continue reading 4 Amazing ECommerce Contest Ideas (And How To Run Your Own)

Ecommerce & Video: 5 Ways to Use Video for Business Growth in 2019

Julian Fields — August 23, 2019 — August 23, 2019 The play button has become the greatest call-to-action. In the last few years, a lot of traditional content marketing has transitioned to video. Since the introduction of YouTube, businesses have started to create their own channels to increase brand awareness, share product information, generate traffic, … Continue reading Ecommerce & Video: 5 Ways to Use Video for Business Growth in 2019

Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served

Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served by Laurie Sullivan  @lauriesullivan, July 16, 2019 Simpli.fi announced Tuesday the ability to track the increase in ad sales and in-store visits from households that have been served-over-the top (OTT) and connected television (CTV) ads. The technology allows advertisers to measure the effectiveness on … Continue reading Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served

6 Useful Tools For Social Media Marketing For Ecommerce (With a Bonus Tool)

Chintan Zalani — July 14, 2019 Follow @chintanzalani — July 14, 2019 Social media is a terrific channel for marketing your Ecommerce brand. If you engage actively with your audience and quickly resolve their apprehensions, then you can convert them into true fans (as Kevin Kelly likes to call them). However, it’s time-consuming to keep … Continue reading 6 Useful Tools For Social Media Marketing For Ecommerce (With a Bonus Tool)

3 AI Tools to Help Predict eCommerce Consumer Behavior

Anastasiya Rashevskaya — July 11, 2019 — July 11, 2019 Artificial intelligence (AI) has the potential to substitute humans in different tasks including the ones that require professional analysis. While 30 years ago big data analysis was a costly and time-consuming process, with the advent of AI tools, business owners can delegate this task to … Continue reading 3 AI Tools to Help Predict eCommerce Consumer Behavior