Tag Archives: brand

Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers

Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers by Tobi Elkin, Staff Writer @tobielkin, March 24, 2017 As more advertisers curtail non-search advertising on its platform, Google finds itself in the line of fire and looking for technology solutions that also require human judgment. Google acknowledged it will hire more people and deploy … Continue reading Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers →

4 Steps to Building Brand Trust with Animation

Branding Lessons

Jefri Yonata — March 24, 2017 — March 24, 2017 For the past few years, animated explainer videos have been considered a must-have type of content for startups. Not only do they explain things, like their name says, but they also appeal to an audience visually and educate them about all kinds of things in … Continue reading 4 Steps to Building Brand Trust with Animation →

Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]

Advertisement Industry

Mark Irvine — March 18, 2017 — March 18, 2017 We keep it no secret around here that Google search is big business. With a healthy majority of the search market share across the globe, it’s critical for businesses to be present and successful when their prospects are searching on Google. Via Statista But as … Continue reading Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA] →

How To Build Your Brand with Facebook Live

Facebook Live

Mark Gandey — March 18, 2017 Follow @GiraffeSM— March 18, 2017 Harnessing Facebook Live as a key aspect of your marketing mix gives you a much better chance of building brand notoriety on social media. Here’s how to do just that. I’m going to go out on a whim here and make a pretty bold … Continue reading How To Build Your Brand with Facebook Live →

Top 5 Social Media Monitoring Tools To Track Your Brand Keywords

Keyword Research

By Aleh Barysevich March 17th, 2017 Since brand presence on social media became essential, social media monitoring became a regular part of every marketer’s job. The issue, as with many digital marketing activities, is that manual monitoring is time-consuming and cumbersome to the point that one can’t possibly perform it well with no help from technology. … Continue reading Top 5 Social Media Monitoring Tools To Track Your Brand Keywords →

How to Boost Your Brand Identity With Instagram

Instagram Branding

Rustin Nethercott — March 8, 2017 — March 8, 2017 Imagine a casual Instagrammer who wants to be thought of as adventurous. They post photos of themselves traveling to exotic locations, trying foreign foods, and living a life that seems extraordinary. Even if they actually spend the majority of their time at home watching Netflix, … Continue reading How to Boost Your Brand Identity With Instagram →

Hunting for an Exec Role? How + Why You Must Start Building Your Online Brand

Effective Hiring

Virginia Franco — March 16, 2017 Follow @VAFrancoResumes— March 16, 2017 Targeting an executive and C-suite role often requires a solid online reputation, because recruiters use social media to find and vet candidates, and for proof that you are who you say you are, and know what you say you know. As someone who works … Continue reading Hunting for an Exec Role? How + Why You Must Start Building Your Online Brand →

What is brand marketing?

Branding Lessons

Maybe it’s time to rethink your approach… There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what … Continue reading What is brand marketing? →

Why Brand Advertising Drives More Conversions than You Think

Branding Lessons

Larry Kim — March 11, 2017 — March 11, 2017 Search marketing is so awesome because it’s efficient – the ROI is measurable and tangible. Those big brand advertisers – the ones spending millions to advertise on TV, radio, and billboards – what do they know? What a waste of money, right? Well, if those … Continue reading Why Brand Advertising Drives More Conversions than You Think →

Drive More Traffic and Followers for Your Personal Brand with Pinterest

Pinterest Tools

Personal Branding Blog — March 10, 2017 — March 10, 2017 Interacting on social networks with your community is one of the best ways to attract a loyal audience for your brand. If you want to increase your business opportunities then Pinterest will help you achieve just that. Would you like to attract more sales … Continue reading Drive More Traffic and Followers for Your Personal Brand with Pinterest →