Bob HutchinsSeptember 3, 2015 Instagram is the social media platform every marketer wants to crack. With its real-time flow of content, addicted user base, mobile-first philosophy, and lack of pay-to-play structuring… Instagram is a gem. Instagram, As We Know It, Is About to Change…Just a few short days ago, Instagram quietly switched its API, so … Continue reading The Science Behind Successful Brands on Instagram
Hannah WoodhamJuly 21, 2015 The digital media world is ever-evolving; and sometimes we as marketers feel like we’re clamoring to keep up with the latest tools and technologies. The current discussions around programmatic media and theories about how it will alter the media landscape are hot topics. We’re on an epic journey down the yellow brick road, … Continue reading Pay No Attention to that Man Behind the Curtain! Uncovering the Mysteries of Programmatic Advertising
Bob HutchinsJuly 14, 2015 This past week at Kinekt, nearing the close of the conference, my friend Josh Collins made a great point from the stage. “Why do we like and share on Facebook?” he asked. “It’s because we want to say ‘me too’.” “Me too.” That’s a powerful phrase – a phrase that encompasses … Continue reading The Psychology Behind The Facebook ‘Like’ [Infographic]
Miguel ConnerJuly 9, 2015 Some people seem to be always late, no matter what the event or appointment. They’re like the Samuel L. Jackson character in Goodfellas, who is told by the Joe Pesci character that he’s always late and will even be late to his own funeral. Such individuals seem like an enigma to … Continue reading The Science Behind Habitually Late People
Maddy OsmanJuly 3, 2015 For many people, the idea of social media management inspires images of quickly churning out haphazard posts and hoping for the best. Perhaps they already hold stigmas about traditional forms of marketing and view social media as another pointless piece to the word-spreading puzzle. Or maybe they get nervous every time … Continue reading Behind The Scenes: The Many Facets Of Social Strategy
Lee FrederiksenJune 24, 2015 In part one of this series, we looked at the rationale behind the call-to-action (CTA) and how that influences professional services buyers’ behavior. How should firms craft their CTAs for great marketing success? It all depends on context. By shifting the context of a CTA, you can encourage audiences to take … Continue reading The Science Behind the Art of the Call-to-Action
Cynthia PriceJune 9, 2015 Modern marketers have certain overarching goals in common: Connect with the audience and move its members to take meaningful action. In the digital world, meaningful action usually means a click of the mouse (or tap on the screen), which leads to a conversion. But often overlooked is the thing that everyone’s … Continue reading Why We Click: The Simple Psychology Behind Calls to Action
Lee FrederiksenJune 3, 2015 When professional services marketers set out to create calls-to-action, they often design according to a vague sense of what looks good, feels right, or lines up with some received wisdom about best practices. But today, professional services marketing is more science than art – and along with the rest of the field, the … Continue reading The Science Behind the Art of the Call-to-Action: Part 1
Cam GarrantMay 16, 2015 The term ‘team chemistry’ is not an arbitrary one. Just as in scientific chemistry, social chemistry has components which react to each other when used simultaneously. As a manager, it is important to make sure that every member of your team is on board with the core values of your organization, … Continue reading The Idea Behind Team Personality Elevation
Angela ModzelewskiMay 16, 2015 In 1979, video killed the radio star. Thirty-six years later, video is still a game changer, but instead of debating the merits of BETA vs. VHS, now we’re deliberating between Instagram videos and Vine. Indeed, in some circles, experts have predicted that 2015 is the “year of video marketing.” Why the … Continue reading The Secrets Behind Video Marketing
