by James Lucas January 7, 2016January 7, 2016 So you send out an email campaign, sales go up and everyone is happy. Out goes another and the same thing happens. But how is this uplift occurring and what is really happening behind the scenes with your database? This blog takes a look at how email … Continue reading The Logic Behind Email Marketing
by Simon Davies December 17, 2015 Follow @SimonTheoDaviesDecember 17, 2015 At various points throughout their careers, professionals will need to prepare a CV and cover letter. Although this task should be a simple one that’s purely based on achievements and aspirations, it is often dreaded and hugely affected by preconceived notions. For example, graduates with little … Continue reading The 4 Rules Behind a Great CV & Cover Letter
by Dina Ely December 14, 2015December 14, 2015 It’s every marketer’s dream to create a viral sensation with a website, produce or service, generating an enormous amount of positive word-of-mouth and a slew of new customers. What most people don’t understand is that viral marketing is more math than art. As a marketing person, I’ve … Continue reading K-Factor – The Math Behind Viral Marketing
by Daniel James November 20, 2015 Follow @FurstPersonNovember 20, 2015 Communication (34%): There’s no second guessing here; the number one thing that makes a positive candidate experience for the candidate is communication. This doesn’t mean personally checking in with the candidate every to tell them nothing of note, but keeping them in the loop during … Continue reading 9 Statistics Behind What Applicants Want in a Candidate Experience
by Daniel James November 18, 2015 Follow @FurstPersonNovember 18, 2015 Your job candidates want to work for you – that’s why they took the time to seek out your application, review your organization, and learn about your company. But after all that effort that the candidate puts in, they might suddenly walk away from your … Continue reading 6 Statistics Behind Poor Candidate Experiences
by Helen Edwards November 9, 2015November 9, 2015 After surveying a number of Paid Search Analysts here at WordStream, I was able to conclude the following: PPC can be really boring! I asked my peers to describe paid search in a few words. Their answers included: mundane, bland, dry, a numbers game, tedious, and mind-numbing. … Continue reading The Emotional Science Behind PPC Ads
Nancy LibermanOctober 6, 2015 Digital video is exploding in the media world right now. It is the single fastest growing advertising medium, with Business Intelligence projecting an annual growth rate of 22% through 2020. eMarketer reports that companies are spending $ 16B on online video advertising globally this year, with growth poised to reach $ … Continue reading Behind the Curtain: Video Innovation
Bob HutchinsSeptember 3, 2015 Instagram is the social media platform every marketer wants to crack. With its real-time flow of content, addicted user base, mobile-first philosophy, and lack of pay-to-play structuring… Instagram is a gem. Instagram, As We Know It, Is About to Change…Just a few short days ago, Instagram quietly switched its API, so … Continue reading The Science Behind Successful Brands on Instagram
Hannah WoodhamJuly 21, 2015 The digital media world is ever-evolving; and sometimes we as marketers feel like we’re clamoring to keep up with the latest tools and technologies. The current discussions around programmatic media and theories about how it will alter the media landscape are hot topics. We’re on an epic journey down the yellow brick road, … Continue reading Pay No Attention to that Man Behind the Curtain! Uncovering the Mysteries of Programmatic Advertising
Bob HutchinsJuly 14, 2015 This past week at Kinekt, nearing the close of the conference, my friend Josh Collins made a great point from the stage. “Why do we like and share on Facebook?” he asked. “It’s because we want to say ‘me too’.” “Me too.” That’s a powerful phrase – a phrase that encompasses … Continue reading The Psychology Behind The Facebook ‘Like’ [Infographic]
