I love first dates and, as a member of the ‘peter-pan’ generation, I go on a lot of them.
The thing is, I go on a lot of them because 99% of the time, I don’t go on a second one.
They (or I) asked the wrong questions, revealed way too much of their (not so) awesome personality, were too boring, weren’t as attractive as their picture on Tindr, etc etc.
First dates are exactly like welcome emails minus the awkward in-person meeting. They’re both the first real personal interaction you have with someone you’ve heard or read about for a while.
In this article I’m going to share with you 6 welcome email templates that you can use to make a great first impression and make sure there’s a second date (and a third, and fourth, and maybe, down the line, you can close the deal…)
Creating the “right” tone
The first thing you need to do before diving into these email templates is ask yourself what tone you’d like to set.
Your tone will change based on the type of people you’re looking to appeal to in your welcome emails. For example, are you trying to appeal to millennials (who typically like a more friendly approach), to old-dog CEOs (who like a more professional and to-the-point pitch) or something in between?
Everything between your subject line and your postscript is going to create a specific tone in your email. Making sure you choose the right tone is going to make the difference between someone opening and clicking through on your email or sending it straight to the trash bin.
For example, the way you sign off can make a huge impression on how people think of you. Here’s what I’m talking about:
- Best wishes
- Warm regards
- At your service
- Speak/Talk soon
- etc. etc. etc. (there’s an article on Forbes with 89 of these…)
In this article I’ve written 6 tone-sensitive email templates that you can use based on three actions a person has taken:
- Subscribing to your blog
- Signing up for a free trial
- Purchasing your product
Action taken: They’ve subscribed to your blog
These are the people that are at the very top of your sales funnel. They’ve found your blog either by SEO, social media or maybe their friend is just a huge fan of your blog and has made sure they know about it.
Subject line: You’re in!
First off, I’d like to extend a warm welcome and ‘thank you’ for subscribing to the [your company name] blog newsletter. I recognize that your time is valuable and I’m seriously flattered that you chose to join us.
The [your company name] blog endeavors to send you only the best content, with actionable steps you can take to grow your business online and off. If we ever stray from that, just send me an email and I’ll do my damndest to get it straightened out.
In the meantime, I’d love to hear from you about why you’ve subscribed to our list, and what you’re interested in learning about. So long as you reply to this email, I promise I will too.
If you need anything, please feel free to give me a shout at [your email].
What this email does :
- Acknowledges there are other blogs they could be subscribing to but lets them know that you appreciate them subscribing to yours
- Says exactly what you’ll be sending them: “actionable steps you can take to grow your business online and off”
- Encourages them to reach out to you and start a personal relationship
Subject line: Thanks for subscribing to [name of your blog]
Hello [Name of subscriber],
Thank you for subscribing to our blog. We will be sending you content from the leading [type of business] professionals in the business.
We have a combined [number of years] experience in the industry so you will be receiving only the best content [how often you’ll be sending it].
If you have any questions or comments about the content you’re receiving please email back and we will respond to your inquiry promptly.
What this email does:
- Lets them know why it was good that they subscribed to your blog: “Content from the leaders in the industry.”
- Shows you as a thought leader by saying how much combined experience your team has (increases trust and credibility).
- Lets them know they can reach out to you.
Action Taken: They’ve signed up for a free trial
This is a person that has probably done a bit of research into whether your tools are worth using or not. They’re probably a blog subscriber or have at the very least read what you have to offer. They know about your company and know why your tools will likely be right for them.
In these emails you want to communicate exactly how they can make the most of your tools and how they can contact you if they run into any problems.
Subject line: Get the most out of your free trial
Super excited to have you on board, we know you’ll just love us.
To get you started on the right path, included in this email is a list of helpful tutorials and articles.
These resources will teach you the basics of:
- [First resource topic] Ex.) Creating your first campaign
- [Second resource topic] Ex.) Collecting your leads list
- [Third resource topic] Ex.) Setting up email automation
We’re sending you only the most important information so you can make the most of our tools.
Go to the [name of your company] portal now!
If you have any questions, concerns or just want to say ‘hi’ you can reach out to me any time.
What this email does:
- Includes references that they can use to get started if they’re not sure how.
- Directly links to where they need to go to use the tools: “Go to the portal now!”
- Lets them know how to contact you.
Subject line: Thank you for starting your free trial
Hello [name of person starting the free trial],
Thank you for your interest in [your product]. I appreciate you taking the time to test out our tools to [main benefit of your tool].
Here are some additional resources that you can use to get the most out of [your product]: [First resource topic] Ex.) Creating your first campaign [Second resource topic] Ex.) Collecting your leads list [Third resource topic] Ex.) Setting up email automation
If you have any questions our support team is available to help you [hours your support team is available].
What this email does:
- Reinforces why the product is great by mentioning a benefit
- Provides resources they can use to get started
- Tells them how to reach out
Action taken: They’ve purchased your product
Remember, just because they’re a customer doesn’t mean they can’t leave for your competitor. You want to make sure they know you’re there for them in any capacity.
Ready to get started!?
Welcome to our world 🙂
I’m very excited to have you as a part of the [name of your company] community.
I’d like to reach out to you personally to let you know that [name of person/support team] is here to help you [your hours of operation]. They’re going to be one of your ‘guides’ in exploring how to make our products work best for you.
In addition we have a plethora of resources created by [type of business] experts that you have full access to!
We’re here to answer each and every question you have so free free to shoot us an email and we’ll get back to you ASAP!
We want your business to reach the highest heights it possibly can 🙂
Super excited to start this new journey together.
What this email does:
- Makes them feel as though they’re a part of community which will make them feel guilty about leaving said community.
- Introduces them to someone who will be able to help them personally.This lets them know that they’ll be supported no matter what.
- Gives them even more resources that they can use and lets them know that since they’re a member they’ll have full access.
Subject line: Thank you for joining.
Thank you for signing up for [type of product they bought]. You’re joining over [x number] of professionals in the [type of professional] community who use [your product].
I’d like to introduce you to [name of person] who I have CC’d in this email. [She/he] has years of experience in the field and has been working with us for years. They’ll be your main point of contact here at [name of your company].
Now that you are a member you will have 100% access to our case studies, marketing reports and ebooks. You can access those here: [link to resources].
If you have any questions or concerns you can contact our support center [hours of operation].
What this email does:
- Acknowledges that they’ve made a purchase and that they’re smart for doing so.
- Introduces them in a professional way to a team member that will be available to help them if they need anything.
- Links to resources that are now available to them with their membership.
Sending out the right ‘welcome’ email with the right tone at the right stage of their buying journey is an integral part in moving them along the funnel and keeping them as a customer.
Do you send a welcome email in all of these instances? What are some other ways that you do to make your customers or subscribers feel welcome? Comment below!Digital & Social Articles on Business 2 Community