Mike Parry — December 27, 2018 — December 27, 2018 Emails come in thick and fast these days, with companies competing fiercely for people’s attention. It’s so easy to slip down to the bottom of the pile under a deluge of emails if yours isn’t spotted right away, but there is no reason to leave … Continue reading Get Back to the Top of the Pile
Bob Van Rossum — December 23, 2018 Follow @BobVR — December 23, 2018 ‘Tis the season for giving! It’s the time of year again where CMOs are thinking of how to not only end the year with a strong quarter but also give back. As you’re thinking of ways to give back to the community, … Continue reading ‘Tis the Season for Giving: CMOs, Here’s How to Give Back to Your Team This Holiday (And All Year Round)
YouTube is a ‘reference engine’ and advertisers can leverage it to define their target audience. But like other social media platforms, brand safety must be considered. Bruce Budkofsky on December 21, 2018 Advertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, … Continue reading Back to Basics: Maximize your YouTube advertising
Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion. Alan K’necht on December 4, 2018 Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid … Continue reading Back to basics: Measuring your social media efforts with unique acquisition channels
Tobin Lehman — October 22, 2018 Follow @gonewnorth — October 22, 2018 In the B2B space, we can sometimes get lost looking for the newest shiny objects and forget about the basics of digital marketing. Don’t let that happen to email. There’s a reason it’s tried and true – it still holds the highest ROI. … Continue reading Back to Basics: Email Marketing For B2B
A new report from contextual ad firm GumGum surveyed ad execs and found that content-based advertising has not succumbed to audience targeting. Barry Levine on September 18, 2018 The big question in ad targeting is whether the future has been worth it. While advertisers in the past ran ads for cars next to automotive … Continue reading Contextual ads are back (again)
Miranda Marquit — September 7, 2018 — September 7, 2018 Almost two years, ago I did something surprising. I accepted a remote position with a startup company. I kept some of my freelance clients, but I let go of the majority of them. The remote company offered a good salary and good benefits. Plus, I … Continue reading How to Get Back Into Full-Time Freelancing After Taking a Break
Julie Neumark — August 20, 2018 Follow @julieneumark — August 20, 2018 4.5 billion views—who’s watching what when? The first day of school. The one day a year when both students and parents are excited. Today’s kids come prepared with more than just new school supplies. Armed with YouTube, this year’s back to school “kids” … Continue reading Back to School Video Trends
Susan Gilbert — August 8, 2018 Follow @SusanGilbert — August 8, 2018 Recapture Your Business Focus With These Simple Techniques In my coaching business and working with clients one on one, I see a common theme where lack of time and over scheduling are roadblocks to having more focus and moving forward. Whether you are … Continue reading How to Get Your Business Focus Back
Samantha Martin — July 27, 2018 Follow @Socially_Sam — July 27, 2018 As we’ve talked about before, not everyone will be happy with your success. Some people will be overcome with jealousy. It’s not your job to make them feel better about themselves. It’s your job to go after your dreams and live your very … Continue reading Don’t Let Other People’s Jealousy Hold You Back
