YouTube ads: Are they really getting longer? Graeme Hanna / Last Updated: Dec 15, 2023 YouTube has stated that its advert segments are getting longer, but there will be fewer of them for viewers watching on connected TVs. The information was provided in a Google Announcement that revealed it has been the most-watched content streaming … Continue reading YouTube ads: Are they really getting longer?
Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube. Nicola Agius on November 22, 2023 YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums … Continue reading YouTube is deliberately ‘suboptimal’ for people using ad blockers
YouTube war on ad blocking causes wave of adblock uninstalls Radek Zielinski / Nov 3, 2023 YouTube’s new aggressive tactics to disable ad blockers has led to a wave of ad blocker uninstallations, according to data from ad blocker companies. The video platform, owned by Google, escalated efforts last month to crackdown on the … Continue reading YouTube war on ad blocking causes wave of adblock uninstalls
The AI-powered campaign type lets brands serve ads alongside ‘the most relevant and engaging’ video content on YouTube. Danny Goodwin on October 16, 2023 YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, … Continue reading New YouTube ad package helps brands capture cultural, sports moments
Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids’ Privacy Issues by Karlene Lukovitz @KLmarketdaily, August 18, 2023 In the wake of a new Adalytics report indicating that ads in Google kids’ channels may be leading to collection and distribution of children’s data without parental consent, the research firm is advising YouTube advertisers … Continue reading Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids’ Privacy Issues
Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’ by Laurie Sullivan @lauriesullivan, August 14, 2023 Agencies continue to closely monitor advertisements running through YouTube after a month-old report from Adalytics, an advertising performance optimization platform, suggested that the company misled advertisers for years by allowing its TrueView ads to run outside of its … Continue reading Google, YouTube Wizardry Should Make Marketers ‘Look Behind The Curtain’
YouTube’s Best-Performing Ads For 2022 by Laurie Sullivan , Staff Writer @lauriesullivan, December 28, 2022 YouTube has published its annual list of ads that performed best on its platform this year, with technology companies like Amazon and Apple, and streamers such as HBO Max and Netflix reaching into the top 10 for global and U.S. campaigns. Amazon’s … Continue reading YouTube’s Best-Performing Ads For 2022
YouTube’s Best-Performing Ads For 2022 by Laurie Sullivan , Staff Writer @lauriesullivan, December 2, 2022 YouTube has published its annual list of ads that performed best on its platform this year, with technology companies like Amazon and Apple, and streamers such as HBO Max and Netflix reaching into the top 10 for global and U.S. campaigns. Amazon’s … Continue reading YouTube’s Best-Performing Ads For 2022
YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling by Laurie Sullivan @lauriesullivan, June 10, 2022 YouTube has updated ad requirements for its masthead to allow previously prohibited consumer categories in certain states and countries to run. Ad bookings for the YouTube masthead, effective today, will be accepted for certain consumer product categories, … Continue reading YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling
YouTube 2022 Product Roadmap: Shoppable Video, NFTs by Laurie Sullivan @lauriesullivan, February 11, 2022 YouTube Chief Product Officer Neal Mohan on Thursday laid out the company’s 2022 roadmap to enhance the site’s shopping experiences and interactivity between brands, creators and those who visit their content. The company will release five tools that allow creators, brands … Continue reading YouTube Releases 2022 Roadmap For New Products, Including Shoppable Videos And NFTs
