Category Archives: YouTube Advertisement

YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling

YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling by Laurie Sullivan  @lauriesullivan, June 10, 2022 YouTube has updated ad requirements for its masthead to allow previously prohibited consumer categories in certain states and countries to run.  Ad bookings for the YouTube masthead, effective today, will be accepted for certain consumer product categories, … Continue reading YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling

YouTube Releases 2022 Roadmap For New Products, Including Shoppable Videos And NFTs

YouTube 2022 Product Roadmap: Shoppable Video, NFTs by Laurie Sullivan  @lauriesullivan, February 11, 2022 YouTube Chief Product Officer Neal Mohan on Thursday laid out the company’s 2022 roadmap to enhance the site’s shopping experiences and interactivity between brands, creators and those who visit their content. The company will release five tools that allow creators, brands … Continue reading YouTube Releases 2022 Roadmap For New Products, Including Shoppable Videos And NFTs

YouTube Ads Estimated To Contribute $8.95B In Q4 2021 Revenue

YouTube Ads Estimated To Contribute $8.95B In Q4 2021 Revenue by Laurie Sullivan  @lauriesullivan, January 27, 2022 As earnings season for Q4 2021 gets underway, Raymond James Analyst Aaron Kessler released a research note early Thursday with ad industry estimates focused on search, social and advertising technology. Based on industry data and check-ins with various companies, … Continue reading YouTube Ads Estimated To Contribute $8.95B In Q4 2021 Revenue

4 Underrated YouTube Metrics to Quantify Your Video Campaign Success

Joe Martinez December 8, 2020 I completely understand how difficult it can be to explain to a client the value of YouTube. It does not help when video campaigns (or YouTube campaigns) are also run through Google Ads. This can set a false expectation that video campaigns can or should perform just like Search campaigns, … Continue reading 4 Underrated YouTube Metrics to Quantify Your Video Campaign Success

4 Easy Strategies for More Effective Holiday YouTube Ads

Joe Martinez October 24, 2020 With it being more than halfway through October, ideally, you’re already well into planning your 2020 holiday advertising strategy—but don’t worry if you’re not. Delays happen, pandemics hit, and there are always last-minute pushes needed to ensure success. What you should worry about is whether YouTube is part of your … Continue reading 4 Easy Strategies for More Effective Holiday YouTube Ads

YouTube Video Ads To Make Engaged-View Conversion Metrics Standard

YouTube Video Ads To Make Engaged-View Conversion Metrics Standard by Laurie Sullivan  @lauriesullivan, September 11, 2020 Advertisers have been challenged to determine the impact of video ad campaigns on conversions when they can’t compare them across ad formats. On Friday, YouTube said that by the end of the year it will make engaged-view conversions a … Continue reading YouTube Video Ads To Make Engaged-View Conversion Metrics Standard

How to Optimize Network & Placement Targeting for YouTube Ads

Joe Martinez August 22, 2020 Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that I said “can be.” That’s because if you are not fully aware of how placement targeting actually works within the campaign settings, you may think that placement targeting doesn’t work … Continue reading How to Optimize Network & Placement Targeting for YouTube Ads

The Complete Guide to Getting Started With YouTube Live

Conor Bond — May 1, 2020 Even before the spread of the novel coronavirus, live streaming had become a popular form of online content. Between celebrities going live on Instagram to answer questions from fans and media personalities using Twitch to stream themselves playing video games, it’s been clear for some time now that live … Continue reading The Complete Guide to Getting Started With YouTube Live