Category Archives: YouTube Advertisement

How you can make the most of your YouTube video advertising

Take advantage of the meteoric rise in video advertising with the right tips, tricks and tools. If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s … Continue reading How you can make the most of your YouTube video advertising

Youtube and youth advertising: Oversight and transparency for our newest babysitter

Content transparency and user feedback can be helpful tactics to address youth advertising issues on YouTube. But increased oversight is also needed. Justin Rudolph on February 27, 2019  In today’s world, consumers are (rightly) pushing for companies to be more thoroughly regulated. Transparency has become increasingly difficult to define and accomplish, especially as unlimited access … Continue reading Youtube and youth advertising: Oversight and transparency for our newest babysitter

Google: Still ‘early days’ for performance advertising on YouTube

On its fourth-quarter 2018 earnings call, the company noted YouTube’s contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth. Ginny Marvin on February 5, 2019 Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives … Continue reading Google: Still ‘early days’ for performance advertising on YouTube

Back to Basics: Maximize your YouTube advertising

YouTube is a ‘reference engine’ and advertisers can leverage it to define their target audience. But like other social media platforms, brand safety must be considered. Bruce Budkofsky on December 21, 2018  Advertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, … Continue reading Back to Basics: Maximize your YouTube advertising