Four Great Reasons to Consider Remarketing Ads for Your Business
With much of today’s global commerce completed online, it is imperative for businesses to maximize their cyber advertising efforts by aggressively tracking visitors to their respective websites. Tracking alone is not enough, however, as sales are generated by more than simply monitoring site traffic. Success is predicated on getting the message out early and often, thereby increasing the chances that a site visitor will be enticed to become an actual customer – and even a repeat customer. This is where remarketing can serve as a valuable tool to your future revenue stream.
While the word has been tossed around quite a bit as of late, Remarketing is not a novel concept, but a logical one that has taken hold as businesses look to exploit their online resources. For the uninitiated, remarketing is defined as targeting website visitors with ongoing advertisements for goods/services they may have an affinity for.
Think of remarketing as playing tag with potential customers: they visit your website, and you tag them repeatedly with remarketing after their initial visits. So, how can remarketing help your business? Here are four strategies to consider:
- Use the holidays to bring in customers year-round. Online traffic is generally highest during the holiday season, with consumers looking for deals everywhere. Remarketing can identify holiday shoppers and allow you to target them with advertisements after the big Thanksgiving-to-Christmas push. Online shopping may be holiday-centric for many consumers, but your targeted advertising should be a season-long endeavor.
- A friendly reminder. Assume that visitors to your website stopped by with a purpose, despite not making any initial purchases. Remarketing will serve as a reminder after the fact of what you offer, and how you can potentially meets their needs. It functions as an ideal follow-up that sends a message that you are interested in making them valued customers.
- Offer additional information via remarketing ads. Though remarketing is growing in popularity, not every business is paying attention. This gives you a tactical advertising advantage by keeping your business out front and ahead of the competition. Think like a consumer for a moment, and consider this: You visit numerous websites while researching Product X,Y, or Z. Of the sites you visited, only one sends additional ads to your attention with information on Product X, Y, or Z and related goods/services. Which site are you going to be drawn to more as a potential customer?
- An efficient use of time and money. Dollar for dollar, remarketing is a cost-effective way to create a target market of prospects, then saturate that market with follow-up advertising. Since your targets are already established based on initial website visits, remarketing requires considerably less effort than having to create a target market from scratch. The cyber footprints have already led to and from your door. Remarketing allows you to follow them for a comparatively small investment.
The scope of holiday cyber traffic is so massive that businesses of all sizes will be experiencing proportionately large numbers of website visitors over the next month into the New Year. Remarketing is an effective way to stay connected with those window shoppers, and potentially turn them into customers.
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