A new report from contextual ad firm GumGum surveyed ad execs and found that content-based advertising has not succumbed to audience targeting. Barry Levine on September 18, 2018 The big question in ad targeting is whether the future has been worth it. While advertisers in the past ran ads for cars next to automotive … Continue reading Contextual ads are back (again)
Miranda Marquit — September 7, 2018 — September 7, 2018 Almost two years, ago I did something surprising. I accepted a remote position with a startup company. I kept some of my freelance clients, but I let go of the majority of them. The remote company offered a good salary and good benefits. Plus, I … Continue reading How to Get Back Into Full-Time Freelancing After Taking a Break
Julie Neumark — August 20, 2018 Follow @julieneumark — August 20, 2018 4.5 billion views—who’s watching what when? The first day of school. The one day a year when both students and parents are excited. Today’s kids come prepared with more than just new school supplies. Armed with YouTube, this year’s back to school “kids” … Continue reading Back to School Video Trends
Susan Gilbert — August 8, 2018 Follow @SusanGilbert — August 8, 2018 Recapture Your Business Focus With These Simple Techniques In my coaching business and working with clients one on one, I see a common theme where lack of time and over scheduling are roadblocks to having more focus and moving forward. Whether you are … Continue reading How to Get Your Business Focus Back
Samantha Martin — July 27, 2018 Follow @Socially_Sam — July 27, 2018 As we’ve talked about before, not everyone will be happy with your success. Some people will be overcome with jealousy. It’s not your job to make them feel better about themselves. It’s your job to go after your dreams and live your very … Continue reading Don’t Let Other People’s Jealousy Hold You Back
Kevin George — July 26, 2018 Follow @imkevin_monk — July 26, 2018 Email marketing, if not kept engaging enough with your subscribers may hit a stale spot, and that calls for extra effort than the usual practices you follow in email campaign management. It’s stated that roughly 60% subscribers in an emailing list are inactive … Continue reading How to Create an Effective Win Back Email Campaign
Beata Staszkow — July 13, 2018 — July 13, 2018 geralt / Pixabay Acclaimed authors Sally Helgesen and Marshall Goldsmith have recently published How Women Rise, a book dedicated to helping women climb the executive ladder. In the book, they address key behaviors which tend to hold back executive women. In this article, we will … Continue reading Key Behaviours Which Hold Back Executive Women
Bob Van Rossum — June 26, 2018 Follow @BobVR — June 26, 2018 You want to grow your business and drive ROI, and the most optimal way to do so is by finding worthwhile marketing executives to lead topline growth. So, how do you successfully go about attracting and retaining A-level employees in your next … Continue reading Cost vs. ROI on Top Marketing Talent: Are Pay Bands Holding You Back?
Samantha Martin — June 23, 2018 Follow @Socially_Sam — June 23, 2018 When it comes to growing your business, what’s really holding you back from achieving your goals? How many times have you said that you can’t do something and that’s why your business isn’t growing? What excuses are you using? Which Goals Aren’t you … Continue reading What Is Holding You Back From Achieving Your Goals?
Maria Mora — June 19, 2018 Follow @mariamelee — June 19, 2018 Digital marketing mistakes are some of the easiest to fix once you recognize what you’re doing wrong. The nature of this space invites ongoing reflection, analysis, and redirection. So don’t take this list as an indictment of your skills as a digital marketer. … Continue reading 4 Digital Marketing Mistakes That Are Holding You Back
