Category Archives: Location Marketing

New location extension ad format now live on Google Display Network

Some ads may be converted automatically to the new location-specific display ad format. Ginny Marvin on March 14, 2017 at 4:58 pm Google is bringing information about local advertisers to a new display ad format on the Google Display Network. The new location extension ads rolled out in AdWords on Tuesday. The ads may include photos, … Continue reading New location extension ad format now live on Google Display Network

Case study: location data outperforms online signals as e-commerce targeting tool

Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only. Greg Sterling on February 22, 2017   Location data platform PlaceIQ and mobile messaging tool Appboy have teamed up. In the context of their announcement, the two companies showcased a case study with retailer Urban … Continue reading Case study: location data outperforms online signals as e-commerce targeting tool

Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel Marketing

by Laurie Sullivan@lauriesullivan, December 5, 2016 Location-based advertising and marketing will increase mobile investments in 2017 by a compounded annual growth rate of 15.6% for mobile search, but marketers still struggle with offline-to-online attribution, according to data released Monday. This disconnect causes marketers to lose sight of the purchase at the point of sale. BIA/Kelsey … Continue reading Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel Marketing

Research: location a primary buying consideration for 43 percent of consumers

Survey identifies “primary” and “secondary” consumer purchase variables. Greg Sterling on October 20, 2016   The consumer path to purchase has become increasingly complex, with multiple channels and devices playing a role in influencing buying decisions. However, beyond devices and channels, new research from YP (conducted by Thrive Analytics) examines the “primary” and “secondary” content … Continue reading Research: location a primary buying consideration for 43 percent of consumers

Can location make native ads better and more relevant?

Placecast says its location-enabled units outperform conventional native ads. Greg Sterling on October 17, 2016   Placecast is bringing location intelligence to native advertising to improve relevance and performance. The company also announced last week that it has been awarded two patents pertaining to “location data management and targeting.” Placecast is one of the longest-existing … Continue reading Can location make native ads better and more relevant?