Robyn Snyder — August 26, 2019 — August 26, 2019 Digital Marketing is a science. And just as there are multiple types of science, there are various forms of digital marketing. But the average person doesn’t necessarily know what is what on a given search results page, nor what drives each of those results. Although … Continue reading Back to Basics: Understanding Digital Marketing & Search Results
Virginia Franco — August 23, 2019 Follow @VAFrancoResumes — August 23, 2019 When it comes to writing a resume, many struggle with deciding how far back to go, what to include, and what not to include as part of your career history. I am an advocate of devoting the majority of the “real estate” on … Continue reading How Far Back Should I Go When Writing My Resume?
Syed Balkhi — May 28, 2019 Follow @SyedBalkhi — May 28, 2019 Many people start a blog thinking that they’ll be on a fast-track to success; lots of dedicated readers, generating tons of revenue, and enjoying every second of it. But a lot of times, it’s not everything they thought it would be. Managing a … Continue reading How to Get Your Blog Back on Track
Navneet Kaushal — May 10, 2019 Follow @navneetkaushal — May 10, 2019 This is a checklist for top SEO mistakes you may be making. You might think you are doing everything right in your search engine optimization and yet there are some mistakes that are going unnoticed and actually affecting your business. If you feel … Continue reading Top SEO Mistakes That Are Holding Your Business Back!
Laura Magnuson — April 12, 2019 — April 12, 2019 Do visitors leave your site without engaging with content, completing your opt-in form, or clicking through to another page? Not finding new leads or seeing an increase in organic traffic? If the answer to these questions is yes, it’s possible that your B2B website design … Continue reading The Good, the Bad and the Ugly: How Bad B2B Website Design Is Holding You Back
Choncé Maddox — April 11, 2019 — April 11, 2019 A sabbatical usually refers to full-time employees taking an extended leave of absence for the purpose of traveling, resting, or simply having more leisure time. However, the first time I heard of the phrase was when I was among business owners at a networking event. … Continue reading How to Take a Sabbatical and Still Have a Business to Come Back To
Maggie Kimberl — March 29, 2019 — March 29, 2019 Only half of American small businesses survive the first five years, and only a quarter make more than $ 1 million in sales. Many small business owner find themselves busily running around, attempting to act as accountant, sales rep, and social media manager, in addition … Continue reading Delegation: A Skill That Pays You Back
Lacy Boggs — March 19, 2019 Follow @blogspiration42 — March 19, 2019 I was discussing my numbers with my accountant recently, and she noted that I don’t spend a lot of money on marketing. “If I could figure out where to spend money that would consistently send good leads my way, I would throw money … Continue reading Back to Basics — at Any Stage
Incorporating analytics into your work isn’t as challenging as you might think once you find the right resources (and many are free). Jason Baik on March 15, 2019 For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial intelligence, from machine learning to quantum computing … Continue reading Back to Basics: How every marketer can tame the analytics beast
Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully review their databases for possible script injections. Ginny Marvin on March 12, 2019 A vulnerability in a WordPress plugin has left e-commerce sites vulnerable, according to a report Monday from Defiant, makers of a WordPress firewall plugin. What caused the … Continue reading WordPress plugin to win back cart abandoners leaves sites open to attack
