Tag Archives: back

How to Take a Sabbatical and Still Have a Business to Come Back To

Choncé Maddox — April 11, 2019 — April 11, 2019 A sabbatical usually refers to full-time employees taking an extended leave of absence for the purpose of traveling, resting, or simply having more leisure time. However, the first time I heard of the phrase was when I was among business owners at a networking event. … Continue reading How to Take a Sabbatical and Still Have a Business to Come Back To →

Delegation: A Skill That Pays You Back

Management Skills

Maggie Kimberl — March 29, 2019 — March 29, 2019 Only half of American small businesses survive the first five years, and only a quarter make more than $ 1 million in sales. Many small business owner find themselves busily running around, attempting to act as accountant, sales rep, and social media manager, in addition … Continue reading Delegation: A Skill That Pays You Back →

Back to Basics — at Any Stage

Effective Peeple

Lacy Boggs — March 19, 2019 Follow @blogspiration42 — March 19, 2019 I was discussing my numbers with my accountant recently, and she noted that I don’t spend a lot of money on marketing. “If I could figure out where to spend money that would consistently send good leads my way, I would throw money … Continue reading Back to Basics — at Any Stage →

Back to Basics: How every marketer can tame the analytics beast

Analytics

Incorporating analytics into your work isn’t as challenging as you might think once you find the right resources (and many are free). Jason Baik on March 15, 2019 For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial intelligence, from machine learning to quantum computing … Continue reading Back to Basics: How every marketer can tame the analytics beast →

WordPress plugin to win back cart abandoners leaves sites open to attack

WordPress Security

Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully review their databases for possible script injections. Ginny Marvin on March 12, 2019 A vulnerability in a WordPress plugin has left e-commerce sites vulnerable, according to a report Monday from Defiant, makers of a WordPress firewall plugin. What caused the … Continue reading WordPress plugin to win back cart abandoners leaves sites open to attack →

Get your email marketing program back on track by reviewing the basics

Email Marketing Tools

Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. Ryan Phelan on March 12, 2019 I spent some quality time recently with both clients and email marketers over the last few months, and it was great to get in … Continue reading Get your email marketing program back on track by reviewing the basics →

Design Creativity Back Into Your Work

Creativity

Kyle Crocco — February 24, 2019 Follow @kylecrocco — February 24, 2019 Work in the United States is not designed to be creative. It’s designed to be repetitive, efficient, and reliable. Businesses, no matter what sector, have been modeled on the principles of the industrial revolution. Work rhythms have been set to clocks instead of … Continue reading Design Creativity Back Into Your Work →

One Step Back, Two Steps Forward

Business Planning

Ceilidh Kurkoski — February 21, 2019 — February 21, 2019 Have you reached a stale point in your career and found yourself lost on what to do next? Alternatively, have you considered a promotion and found it’s just not a role you want to accept? Perhaps you’ve hit a wall on the corporate ladder. There … Continue reading One Step Back, Two Steps Forward →

Strayed From Your 2019 Goals? How to Get Back on Track!

Goals Settings

Kaitlyn Hammond — February 14, 2019 — February 14, 2019 rawpixel / Pixabay Although January has only just ended, how many of us can truly say that we have stuck to the goals we set out for ourselves for 2019? The truth is that only about 10% of people actually carry out the goals they … Continue reading Strayed From Your 2019 Goals? How to Get Back on Track! →

Getting back to basics with location-based marketing

Location Marketing

Learn how the different types of location-based marketing tactics work so you can utilize them efficiently for your brand. Brian Handly on February 7, 2019 Location-based marketing is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers. eMarketer forecasts that marketers will spend $26.5 billion in mobile location-targeted advertising … Continue reading Getting back to basics with location-based marketing →