Lauren FryeNovember 4, 2015 B2B marketing attribution sets heroic, revenue-centric marketers apart from the rest. When it comes to optimizing marketing channel performance and generating ever higher ROI, it’s the most effective weapon in their arsenal. The infographic below shows the current state of marketing attribution, using data derived from the 2015 State of Pipeline Marketing … Continue reading New Stats Reveal How B2B Marketers Think About Attribution [Infographic]
by Shani Rosenfelder, October 28, 2015 Getting “the right message, to the right user, at the right place, for the right price” is a line you hear all too often in data-driven marketing. This depiction, however, is often far from reality. Can it ever become true? I believe so. Before we discuss the future, … Continue reading The Promise of [True] Cross-Channel Marketing Attribution
With the glut of data available today, measuring the return from your marketing program can be a difficult task. Columnist Eric Dezendorf has some key tactics for tackling attribution reports. Eric Dezendorf on October 28, 2015 How do you accurately measure the return on your marketing initiatives? Marketing attribution, or using analytics to assign … Continue reading Top 5 Tips For Interpreting And Acting On Attribution Reports
Marketers put a lot of time and energy into determining which channel gets credit for a conversion — but contributor Soren Ryherd believes that this approach is missing the point. Soren Ryherd on September 30, 2015 The conversation about attribution is all wrong. Even the name “attribution” conveys the wrong meaning. Much of the attribution discussion — … Continue reading Attribution Should Be About Contribution Chains Rather Than Awarding Credit
Offline events, conferences and more can be tracked and modeled along with online activities to understand sales impact from all channels. Ginny Marvin on August 21, 2015 Events & Conferences are now included in the marketing attribution mix. Bizible is hoping to solve the now age-old problem B2B marketers have in understanding how event attendance and … Continue reading Bizible Adds Offline Events To B2B Sales Attribution Platform
Do you need help convincing your CEO or CFO that attribution will pay off? Columnist Liane Dietrich has four ways to build your case and justify the expense to your organization. Liane Dietrich on August 7, 2015 If you’re a marketer, you probably know the feeling — You’re looking back at last quarter’s performance, facing … Continue reading Building The Business Case For Attribution
Gavin O’Malley @mp_gavin, June 12, 2015 While top brands have been slow to evolve, they insist that the days of last-touch attribution are numbered. The Home Depot is a case in point. Though it’s still stuck in last-touch limbo, that’s finally changing, according to Sean Kainec, Senior Manager of Search Engine Optimization at the home … Continue reading Can Last-Click Attribution Be Killed?
If your knowledge of marketing attribution is murky, you’re not alone. Columnist Scott Rayden lays out the key points every CMO should understand. Scott Rayden on June 11, 2015 Marketing attribution — assigning credit to a marketing touchpoint — has never been more complicated. The explosion of marketing channels and devices has added layers of … Continue reading 7 Things CMOs Should Know About Attribution
Liz MurphyMay 15, 2015 I’m in a chipper mood today, you guys. So if your organization has a blog, have a free high-five. You rock. If you don’t, this is your intervention; we’re here to help. Blogging is awesome for so many reasons, but here at Quintain, we know publishing a steady stream of content … Continue reading What Do You Do With Content Attribution When Someone Leaves?
Location analytics becoming a new measurement standard. Greg Sterling on April 28, 2015 It’s well documented that more than 9 out of 10 retail conversions happen offline. That’s why measuring offline sales lift and store visits is becoming increasingly important, even critical, to brands and marketers. Only by capturing offline activity can marketers get a complete picture of how … Continue reading Placed Brings Offline Attribution To More Programmatic Players
