Jordan ConApril 2, 2015 In the pre-social and pre-mobile world, attribution was pretty simple. Web analytics could tell you that a visit from search was from search, a visit from a link on nytimes.com was a referral from the New York Times website, etc. But today, when you look at your web analytics, an oversized … Continue reading Dark Social Attribution in the Spotlight
Robert GlazerMarch 3, 2015 A shopper may research several sources and see a number of ads before purchasing online, and retailers struggle to attribute sales accurately to marketing channels. Doing it badly can reward the wrong programs or affiliates. But there are ways to do it well. When a soccer team scores a goal, which … Continue reading How Inaccurate Attribution Can Hurt Your Affiliate Program
Reasons why marketers should attend Local Search Advantage @SMX West. Greg Sterling on February 27, 2015 Roughly 15 years since I started writing about digital marketing, I’m still amazed that large numbers of marketers still don’t fully understand the importance of location and location-based targeting. Over the past 18 months, chiefly because of mobile, things … Continue reading What You Don’t Know About Location Targeting And Attribution Will Hurt You
Andrew SheridanFebruary 8, 2015 It’s no secret that mobile has been steadily overtaking desktop as the premiere channel for paid search. In fact, this year local mobile search will outpace desktop searches for the first time ever (eMarketer). In order to truly wield the awesome power that mobile advertising has to offer, an understanding of … Continue reading Digital Ad Benchmarks Reveal Mobile Conversion Attribution as Sticking Point for Advertisers
Andy Donovan December 1, 2014 Even though the term “marketing attribution” has been popular among experts for quite a long time, many companies still don’t have the clear understanding of its role in their business development. As a marketing method, attribution implies allocating the budget to various marketing channels, based on their role in … Continue reading Keys to Successful Marketing Attribution
by Laurie Sullivan, November 04, 2014 One of the biggest problems content marketers have is the inability to determine return on investment. They want to make content, but they don’t know the worth. Content may earn Facebook Likes or shares or Twitter tweets, but do people who read the tweets buy the items? One company has … Continue reading Content Attribution And The Hidden ROI
by Laurie Sullivan, September 30, 2014 Search marketers are shifting from the mindset of asking why they need a content marketing strategy to asking how to implement one — and how to attribute the content to sales of products and services. Here are a few tips to get on track. Insight No. 1: For brands, … Continue reading For Content Marketing, Attribution Means Converting Data Into Actions
