Category Archives: Yahoo

What Marketers Probably Don’t Know About Yahoo Small Business

What Marketers Probably Don’t Know About Yahoo Small Business by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2020 Plans are in the works to expand Yahoo services through an offering the company calls Business Maker. The first version of this platform launched in October 2019. It’s offered through the company’s Verizon Business unit. The two … Continue reading What Marketers Probably Don’t Know About Yahoo Small Business

Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards

The effort is part of parent company Verizon Media’s focus on commerce offerings. Ginny Marvin on December 10, 2019 Rakuten and Verizon Media have partnered to deliver commerce experiences for Rakuten merchants and Yahoo users this holiday season. The offering is a differentiator for Yahoo Shopping. Rakuten runs a cashback and coupon site with more … Continue reading Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards

6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo

Wall Street Journal, Tuesday, July 26, 2016 9:37 AM The Wall Street Journal asks: Does the addition of Yahoo really help Verizon/AOL compete with Google and Facebook in digital advertising? Mike Shields asked marketers and ad buyers questions about the deal. One question: Can Verizon really compete with the giants of digital advertising? “From the … Continue reading 6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo

Yahoo Adds Native Inventory To BrightRoll Exchange

A new API gives buyers access to native ad inventory on Yahoo properties and other apps using Yahoo App Publishing. Ginny Marvin on January 20, 2016 Yahoo announced Wednesday that advertisers can now access native inventory from app publishers on the BrightRoll Exchange. Advertisers will still be able to buy native ad inventory on Yahoo owned and … Continue reading Yahoo Adds Native Inventory To BrightRoll Exchange

Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory

Audience Ads offer access to Yahoo demographic and behavioral data for programmatic buying on and off Yahoo properties. Ginny Marvin on March 18, 2015 Yahoo is bringing its extensive audience data and targeting capabilities to video advertising. Yahoo announced Wednesday that Audience Ads are now available on the Brightroll Demand Side Platform (DSP), the video advertising … Continue reading Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory