by Jonjo Hancock-Fell May 18, 2016 Follow @https://twitter.com/RakutenMKTG_UKMay 18, 2016 The importance of mobile for today’s retailers is indisputable. According to SimilarWeb, 65% of total ecommerce traffic in the UK in January 2016 came from a mobile device.1 However, despite its apparent dominance, brands need to approach their strategy with caution. A better understanding of … Continue reading Getting Mobile Right: Why Attribution is Essential
By Teena Thach|2016-05-03T15:23:51+00:00May 6th, 2016|Analytics & ROI Analysis, Conversion Optimization, Social Media Marketing|0 Comments Social media exists across your lead lifecycle. It’s a first-touch acquisition source, a last-touch conversion point, and of course, an influential part of the buyer’s journey. People hear about a new brand from their friends on social media, learn about it … Continue reading How To Calculate Multi-Touch Attribution For Social
How do you successfully track how your online campaigns are influencing consumers’ offline activities? Columnist Mark Traphagen recaps a session at SMX West that explored the answer to this question and more. Mark Traphagen on March 25, 2016 Sooner or later, most marketers come to realize that their analytics software never tells the whole story. Most … Continue reading Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West
Called Barometric, the service uses street addresses of homes as the consistent ID across devices and into physical retailers. Barry Levine on February 25, 2016 at 2:47 pm Attribution is one of the trickiest requirements of digital advertising. You need to know if your ad spend is resulting in sales, but how can you tell … Continue reading Ad Tech Firm AdTheorent Launches Public Version Of Its Internal Attribution System
Company’s entry into location analytics segment adds further momentum to the attribution revolution. Greg Sterling on February 23, 2016 Foursquare began as a “check-in app” and later evolved into a Yelp competitor. More recently, it has introduced location intelligence and become an ad platform for brands, relying on its first-party data for targeting. Now, … Continue reading Foursquare Introduces ‘Attribution’ To Measure Offline Results
With so much data at your fingertips and a seemingly infinite number of things to tweak, where do you start? Columnist Eric Dezendorf shares an example that illustrates two basic principles for focusing your efforts. Eric Dezendorf on February 17, 2016 Many of my clients come back to me about four weeks after they’ve … Continue reading How To Make Attribution Data Actionable
by Katherine Berry February 9, 2016 Follow @AllocadiaFebruary 9, 2016 Most likely you spend most of your waking hours working. If you’re really lucky, your co-workers are close confidants who you talk about everything with, except religion, politics – and if you’re a marketer – attribution. While marketing attribution as a concept is fairly straight-forward, … Continue reading 3 Things No One Talks About at Work: Religion, Politics, and Attribution
Email marketing is an increasingly difficult channel to track, explains columnist Chad White, which is why marketers need to rethink their approach and look toward new metrics. Chad White on January 26, 2016 Email has long had a reputation as a highly trackable channel. Marketers love it because you can see a subscriber open an … Continue reading 2 New Reasons That Email Attribution Is Not A Straight Line
by James Thomas January 19, 2016January 19, 2016 According to a recent report from SAP Hybris and Forrester Consulting, marketers use an average of 15 siloed data sources to understand their customers. The amount of data available, plus the growth of mobile, social and automation, illustrates just how complicated marketing — and marketing attribution — … Continue reading Making Sense of Attribution
by Lauren Frye January 6, 2016January 6, 2016 As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. (click … Continue reading The Periodic Table of Elements for B2B Marketing Attribution [Infographic]
