Federal Reserve Echoes Consumer Sentiment In McKinsey Data by Laurie Sullivan , Staff Writer, August 28, 2026 Federal Reserve Chairman Kevin Warsh in Jackson Hole, Wyoming, on Friday suggested the central bank may not be done fighting inflation, but despite consumers feeling wary about the economy, many plan to spend the same or more on holiday … Continue reading Federal Reserve Echoes Consumer Sentiment In McKinsey Data
Stefan Wolpers September 21, 2021 TL; DR: Estimates Are Useful, Just Ditch the Numbers Many people dislike estimating work items as estimates supposedly open the path to the misuse of velocity by the managers, reintroducing Taylorism, micro-management, and excessive reporting through the backdoor. To them, for example, the proponents of #noestimates, estimates conflict with basic … Continue reading Estimates Are Useful, Just Ditch the Numbers
Jared Atchison July 30, 2020 The internet has changed the way we live our lives. One of the most notable changes can be seen when you look at our buying habits. Instead of driving to a physical location, browsing the selection of products, and checking out with a cashier before you go home, we can … Continue reading 4 Shocking CRO Stats You Need to See to Believe
Page Views Climbing, With Online Orders Close Behind by Laurie Sullivan @lauriesullivan, April 9, 2020 More than 6.6 million Americans lost their jobs last week, driving the number up to 16 million in the past three weeks. But that hasn’t completely stopped many from spending, especially online. March closed out with a 25% increase in website page views … Continue reading Page Views Climbing, With Online Orders Close Behind
Data Suggests 94% Of Searches Send People To Alphabet Properties by Laurie Sullivan , Staff Writer @lauriesullivan, August 14, 2019 Marketers that helped Google build its empire shouldn’t be surprised to learn that 50.33% of searches on Google ended without a click during the second quarter in 2019 — the vast majority organic — and 94% … Continue reading Data Suggests 94% Of Searches Send People To Alphabet Properties
William Gadea — August 6, 2018 — August 6, 2018 You are probably ending your A/B tests either too early or too late. The standard best practice in the conversion optimization industry is to wait until two conditions have been met before ending an A/B test. First, that a representative sample is obtained. Second, that … Continue reading There is Nothing Magical About 95% Statistical Significance
Contributor Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs. Ryan Phelan on August 3, 2018 After re-entering the job market recently, updating my resume was one of the first things I did. I am a numbers guy, so I started thinking about … Continue reading The business stats you must have on instant recall
64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers by Laurie Sullivan @lauriesullivan, March 28, 2018 An ad-serving firm analyzed 20 advertisers and more than 5 billion impressions in fourth-quarter 2017, and found 64% of their tracking cookies were either blocked or deleted by web browsers. The rejection rate on mobile devices was higher — … Continue reading 64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers
By Liz Farquhar January 25th, 2018 As we all know, digital marketing is a vital piece of any successful marketing strategy. With internet usage in the U.S. estimated at 84% by a recent eMarketer study, digital channels continue to serve as a marketing platform with unrivaled reach and engagement potential for businesses. And while there isn’t … Continue reading The Most Important Digital Usage Statistics Impacting Marketing Success in 2018
Consumers Place Trust In Publishers’ Sites by Sara Guaglione , (December 12, 2017) While most people get the majority of their news and information from social platforms, the sites and apps owned by publishers are more trusted, according to a recent study, commissioned by Digital Content Next, a trade association representing premium digital publishers, and … Continue reading Consumers Place Trust In Publishers’ Sites
