Data Suggests 94% Of Searches Send People To Alphabet Properties by Laurie Sullivan , Staff Writer @lauriesullivan, August 14, 2019 Marketers that helped Google build its empire shouldn’t be surprised to learn that 50.33% of searches on Google ended without a click during the second quarter in 2019 — the vast majority organic — and 94% … Continue reading Data Suggests 94% Of Searches Send People To Alphabet Properties
Category Archives: Statistics
There is Nothing Magical About 95% Statistical Significance
William Gadea — August 6, 2018 — August 6, 2018 You are probably ending your A/B tests either too early or too late. The standard best practice in the conversion optimization industry is to wait until two conditions have been met before ending an A/B test. First, that a representative sample is obtained. Second, that … Continue reading There is Nothing Magical About 95% Statistical Significance
The business stats you must have on instant recall
Contributor Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs. Ryan Phelan on August 3, 2018 After re-entering the job market recently, updating my resume was one of the first things I did. I am a numbers guy, so I started thinking about … Continue reading The business stats you must have on instant recall
64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers
64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers by Laurie Sullivan @lauriesullivan, March 28, 2018 An ad-serving firm analyzed 20 advertisers and more than 5 billion impressions in fourth-quarter 2017, and found 64% of their tracking cookies were either blocked or deleted by web browsers. The rejection rate on mobile devices was higher — … Continue reading 64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers
The Most Important Digital Usage Statistics Impacting Marketing Success in 2018
By Liz Farquhar January 25th, 2018 As we all know, digital marketing is a vital piece of any successful marketing strategy. With internet usage in the U.S. estimated at 84% by a recent eMarketer study, digital channels continue to serve as a marketing platform with unrivaled reach and engagement potential for businesses. And while there isn’t … Continue reading The Most Important Digital Usage Statistics Impacting Marketing Success in 2018
Consumers Place Trust In Publishers’ Sites
Consumers Place Trust In Publishers’ Sites by Sara Guaglione , (December 12, 2017) While most people get the majority of their news and information from social platforms, the sites and apps owned by publishers are more trusted, according to a recent study, commissioned by Digital Content Next, a trade association representing premium digital publishers, and … Continue reading Consumers Place Trust In Publishers’ Sites
10 Revealing Statistics About Compensation And Benefits You Should Know [Infographic]
Jacob Shriar — March 6, 2017 Follow @jacobshriar— March 6, 2017 Compensation and benefits is a pretty sensitive topic that most managers like to avoid. So we put together an infographic with some interesting statistics that show you what employees are truly thinking when it comes to compensation. Enjoy! 80% of employees would prefer new … Continue reading 10 Revealing Statistics About Compensation And Benefits You Should Know [Infographic]
4 Shocking Statistics That Every Manager Needs To Know
Jacob Shriar — November 25, 2016 Follow @jacobshriar— November 25, 2016 The biggest thing any manager spends their time on is figuring out how to make their team better. How to make them happier, more productive, and more engaged. Managers spend an unusual amount of time and energy trying to figure out how to make … Continue reading 4 Shocking Statistics That Every Manager Needs To Know
33 Thought-Provoking B2B Social Media and Marketing Stats
by Tom Pick February 17, 2016February 17, 2016 As noted in the 2016 B2B Marketing Trends report, B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation … Continue reading 33 Thought-Provoking B2B Social Media and Marketing Stats
Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016
Increasingly, advanced bots seek to replicate human behavior patterns. Greg Sterling on January 19, 2016 Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study … Continue reading Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016
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