Category Archives: Statistics

64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers

64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers by Laurie Sullivan  @lauriesullivan, March 28, 2018 An ad-serving firm analyzed 20 advertisers and more than 5 billion impressions in fourth-quarter 2017, and found 64% of their tracking cookies were either blocked or deleted by web browsers. The rejection rate on mobile devices was higher — … Continue reading 64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers

The Most Important Digital Usage Statistics Impacting Marketing Success in 2018

By Liz Farquhar January 25th, 2018 As we all know, digital marketing is a vital piece of any successful marketing strategy. With internet usage in the U.S. estimated at 84% by a recent eMarketer study, digital channels continue to serve as a marketing platform with unrivaled reach and engagement potential for businesses. And while there isn’t … Continue reading The Most Important Digital Usage Statistics Impacting Marketing Success in 2018

10 Revealing Statistics About Compensation And Benefits You Should Know [Infographic]

Jacob Shriar — March 6, 2017 Follow @jacobshriar— March 6, 2017 Compensation and benefits is a pretty sensitive topic that most managers like to avoid. So we put together an infographic with some interesting statistics that show you what employees are truly thinking when it comes to compensation. Enjoy! 80% of employees would prefer new … Continue reading 10 Revealing Statistics About Compensation And Benefits You Should Know [Infographic]

33 Thought-Provoking B2B Social Media and Marketing Stats

by Tom Pick February 17, 2016February 17, 2016 As noted in the 2016 B2B Marketing Trends report, B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation … Continue reading 33 Thought-Provoking B2B Social Media and Marketing Stats

Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016

Increasingly, advanced bots seek to replicate human behavior patterns. Greg Sterling on January 19, 2016 Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study … Continue reading Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016