Tag Archives: Analysis

Economists Latch On To Google Search, Trends Data For Analysis

Data Driven Techniques

Economists Latch On To Google Search, Trends Data For Analysis by Laurie Sullivan  @lauriesullivan, January 25, 2019 Analysts and economists are using Google Search and Google Trends data to determine the economic status of the United States since the government shutdown and since the Commerce Department’s December retail report missed its scheduled January 16 release … Continue reading Economists Latch On To Google Search, Trends Data For Analysis →

How to Use Predictive Analysis to Improve Customer Retention

Predictive Analytics

Bonnie Harris — September 20, 2018 Follow @waxmarketing — September 20, 2018 For any business to succeed, you need to retain your customers. Once you win your customers’ loyalty, you can expect a good amount of revenue from repeat purchases. However, if you fail to retain your customers, your sales and profit margins are likely … Continue reading How to Use Predictive Analysis to Improve Customer Retention →

How to capitalize on the competitive advantage of real-time data analysis

Analytics

Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysi Stela Yordanova on August 31, 2018   The Real-Time report in Google Analytics allows you to monitor website activity as it actually occurs on your website or app. The report is continuously updated, and website activity is reported just … Continue reading How to capitalize on the competitive advantage of real-time data analysis →

How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?

Customer Targetting

William Comcowich — August 20, 2018 Follow @GleanTeam — August 20, 2018 Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a positive to negative scale indicates how consumers feel about company products, the company’s response to current news, or the seriousness of a recent PR … Continue reading How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion? →

Pros and Cons of Website Analysis Methodologies

Web Optimization Guidelines

Kristen Patel — July 31, 2018 Follow @kristinapatel — July 31, 2018 Ramdlon / Pixabay Woohoo! Your Director of Marketing finally gave you permission to put together a conversion rate optimization strategy (it’s about time—especially when you consider that companies using a CRO tool to develop strategies see a 233 percent increase in ROI). The … Continue reading Pros and Cons of Website Analysis Methodologies →

How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis

Competition Strategies

Elijah Masek-Kelly — July 26, 2018 Follow @ElijahMK100 — July 26, 2018 When someone asks a room of marketers how they find their keywords, it often turns into an echo chamber. The truth is, many companies rely on the same tried-and-true tools to determine which search terms they should be targeting. It’s undeniable that tools … Continue reading How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis →

How Brands Can Use Location Data, Analysis To Create Goodwill

Location Marketing

How Brands Can Use Location Data, Analysis To Create Goodwill by Craig Waggy , Columnist, July 23, 2018 Starbucks is a great example of how to create a positive buzz around a brand and goodwill with consumers by aligning themselves with an eco-friendly cause. Starbucks announced recently that it’s phasing out plastic straws in all … Continue reading How Brands Can Use Location Data, Analysis To Create Goodwill →

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