Gleb Tsipursky — November 21, 2019 Follow @Gleb_Tsipursky Isn’t it wonderful to have certainty, confidence, and clarity about what you’re going to do going forward? In the context of our increasingly disrupted, globalizing, and multicultural world, business leaders greatly appreciate the security and comfort of clear-cut strategic plans for the future. After all, following our … Continue reading Your SWOT Analysis is Broken (Here’s How You Can Fix It)
Moz Develops New Metrics For SEO Analysis by Laurie Sullivan @lauriesullivan, October 11, 2019 Moz’s Domain Analysis, a free tool from the search marketing analytics and SEO company, launched earlier this week to support search engine optimization. It contains a list of experimental metrics developed by one of the company’s scientists. Those include the typical … Continue reading Moz Develops New Metrics For SEO Analysis
Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results. Andrew Dennis on September 30, 2019 It’s 10 pm – do you know where your competitors are? Like the effect those PSAs had on parents in the 80’s and 90’s, this message likely brings up feelings of … Continue reading Competitor content analysis: Here’s what you can learn
Brianne Schaer — September 16, 2019 — September 16, 2019 People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques … Continue reading Use Sentiment Analysis to Win the Brand Comparison War
Developing and analyzing potential scenarios is the fundamental ingredient for scenario analysis – whether to anticipate, plan and improve customer experience or some other aspect of the organization. Laura Patterson on August 26, 2019 Imagine this situation. Your company has asked you to investigate and recommend a new marketing technology. For the sake of conversation, … Continue reading Improve customer experience with scenario analysis
CMOs who focus only on the next marketing campaign will fail, and so will their organization. You absolutely have to be part of setting your organization’s strategic direction. Kristina Podnar on August 20, 2019 When I think of today’s CMOs and the vast amount of consumer data at their fingertips, I envision children waking up … Continue reading The most important skills for tomorrow’s CMO: Data analysis, privacy and security
Darleen DeRosa — July 9, 2019 Follow @onpoint_llc — July 9, 2019 Leaders who possess good strategic thinking skills are an asset to any organization. They are able to accurately assess existing circumstances, factor in potential variables that could change those circumstances, and then determine the best course of action to take. There are many … Continue reading How Leaders Can Make Better Decisions Using Scenario Analysis
Aleh Barysevich — July 3, 2019 Follow @ab80 — July 3, 2019 SEO analysis is a never-ending search for opportunities to improve your website, be it fixing issues, polishing the content or spying on rivals’ strategies. Each aspect that adds up to your site’s performance in search engines will naturally demand thorough research and careful … Continue reading 7 SEO Analysis Tools You Need to Know About
Zeeshan Khalid — April 1, 2019 — April 1, 2019 E-commerce stores bring enormous opportunities to generate massive revenues. With a sustained customer base and scope, this business has proven to be lucrative. However, their are certain pitfalls accompanied with it, which makes it extravagant to few determined individuals. No matter which business niche you … Continue reading A Statistical Analysis on Why eCommerce Businesses Fail [Infographic]
Murry Ivanoff — February 19, 2019 — February 19, 2019 In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. The second type is winning. Why? Overall acquisition costs for both B2C and B2B have gone up by 50% … Continue reading Increase Repeat Purchases with Cohort Analysis
