Nicole Bryan — July 10, 2018 Follow @sterlingpayment — July 10, 2018 With the payments industry growing every single day, Value-Added Resellers need to work even harder to stay ahead of their competition. Competitive analysis helps give resellers useful and valuable insights about how they are performing against others in the industry. Not only will … Continue reading How Value-Added Resellers Can Use Competitive Analysis to Get Ahead
By Amit Ray May 22nd, 2018 This link building technique involves observing what your competitors are doing, understanding their strategy, and then applying the same to acquire the links that they have got. Once you have got their links, you could be in a far better position than how your competitors are doing individually. That … Continue reading Competitor Link Analysis: Outsmart Your Competition
Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. Megan Taggart on May 14, 2018 When reporting paid search results, business to business (B2B) marketers often field a few recurring questions from stakeholders, clients, or … Continue reading Improve paid search lead-gen with cohort analysis
Navneet Kaushal — May 9, 2018 Follow @navneetkaushal — May 9, 2018 Ovid, the Roman poet, once said – ‘A horse never goes so quick as when he has other horses to reach and overtake.’ It is now truer than ever as the competition is at its peaks online. To take the right action for … Continue reading SEO Competitive Analysis – What is it and How to Go About it?
Katie Sweet — April 18, 2018 Follow @misskatiehrdy — April 18, 2018 At Evergage, we often talk about the importance of leveraging machine learning to create individualized experiences for e-commerce shoppers. This type of one-to-one communication is incredibly important for the reality of today’s world where consumers expect personalized experiences, but the importance of using … Continue reading 7 Segments Every E-Commerce Site Should Use for Personalization and Analysis
Contributor Pete Cheyne explains how today’s smart marketers are employing technology and machine learning to optimize the results achieved through partner and affiliate relationships. Pete Cheyne on February 13, 2018 A few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how much it cost to drive a sale. In the … Continue reading How customer lifetime value analysis is transforming partner marketing
Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries by Laurie Sullivan , Staff Writer @lauriesullivan, February 8, 2018 In one of the most important steps that will give marketers greater understanding of intent in search queries, Microsoft Bing integrated technology sometimes referred to as sentiment analysis, which will provide the ability to understand the … Continue reading Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries
Jenny Traster — January 16, 2018 — January 16, 2018 Perhaps your brand blows all your competitors out of the water. Or maybe there are a handful of businesses that have much better blog posts or videos than you do – or so you think. Comparisons with your competitors are not the place to rely … Continue reading How to Conduct a Competitive Analysis
Taylor Gordon — December 14, 2017 — December 14, 2017 Tell me if you can relate to this: You’re a business owner who has hundreds of ideas circling in your head. When it’s time to choose one, you suddenly come up with a thousand reasons why it’s not going to work. Your thought process is … Continue reading How to Overcome Analysis Paralysis in Business
Navneet Kaushal — December 8, 2017 Follow @navneetkaushal — December 8, 2017 If you decided to promote your website online via search engine optimization and sell products or services to clients, first you need to conduct a profound research. It is clear that when it comes to SEO, every niche and every business has competitors. … Continue reading How to Conduct a Worthy Competitor Analysis for SEO and Beyond
