Erin Hynes July 13, 2021 It’s become increasingly competitive in our fragmented media landscape to attract customer attention. This is in part because advertising now stretches across dozens of mediums: apps, laptops, tablets, podcasts, television, radio, social media, and more. With so many touchpoints, there is more competition for the attention of your desired audience. … Continue reading How to Attract Customer Attention in a Fragmented Digital Landscape
Carrie Morgan November 15, 2020 JESHOOTS-com / Pixabay Many B2B salespeople are used to meeting with their customers face to face; delivering presentations or holding discovery meetings. Their training has been focused around how to hold successful meetings and reading customer body language – only for it all to be thrown up in the area … Continue reading How to Win at Selling When You Can’t Meet Customers Face to Face
Empathy serves us all well in life, but it’s also something every single marketer should do with their target audiences. Amanda Milligan on April 6, 2020 You hear about this word a lot: empathy. It’s not quite sympathy, AKA feeling bad for someone. It’s about putting yourself in the person’s shoes — really trying to … Continue reading The best way to serve your audience? Use empathy
Shep Hyken — November 11, 2019 Follow @Hyken What I’m about to share with you is a simple question to ask your customers—and even your employees—that will help you meet, and even exceed their expectations. This question is about success, for both you and your customers. First, a little background. I’ve been a part of … Continue reading The Magic Question
Are You Hanging CLOSED Sign On Your Door When Customers Are Knocking? by Justin Shaffer , August 2, 2019 If a potential customer knocked on your door to purchase a product or service, would you answer? It’s often the marketer’s job to disrupt prospects from their daily life with an ad that will win them … Continue reading Are You Hanging CLOSED Sign On Your Door When Customers Are Knocking?
Karl Sakas — October 16, 2018 Follow @KarlSakas — October 16, 2018 Boost client retention: Make your client the Hero, with your agency as the in-the-background Helper. As humans, it’s easy to think of yourself as the Hero, with others as your supporting cast. But to succeed, make your client the Hero—with your agency as … Continue reading Make Your Client the Hero
The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations. Amy Gesenhues on May 17, 2018 rvlsoft / Shutterstock.com In its latest attempt to improve the health of its platform, Twitter says it will be modifying the way conversations happen based on the behavior and conduct of users … Continue reading Twitter is changing how conversations happen based on user behavior and conduct
Dave Brock — October 27, 2017 Follow @davidabrock — October 27, 2017 FotografieLink / Pixabay Some of you may be reading this title, having the reaction, “They work for me, they are responsible for producing the results I expect!” It’s pretty much the “command and control” point of view too many managers still embrace. Too … Continue reading Managers, Your People Are Your Customers!
Fran Merlie — September 14, 2017 — September 14, 2017 “Know your audience” is the first rule of communication. It’s also a cliche that we’ve all heard so many times that it’s hard to say what it really means. During the first full day of Content Marketing World 2017, each session I attended, from the … Continue reading How to Know Your Audience: 5 Ways to Connect with Your True Fans
Amanda Strouse — September 9, 2017 — September 9, 2017 Your business has a new, fresh website that you love. And that’s great. (If you’re not in agreement with that last sentence, click here.) But your business needs more than just a website. Potential customers have to find your website, feel a need for what … Continue reading 12 Common Reasons Why You’re Not Attracting Customers to Your Website