The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations. Amy Gesenhues on May 17, 2018 rvlsoft / Shutterstock.com In its latest attempt to improve the health of its platform, Twitter says it will be modifying the way conversations happen based on the behavior and conduct of users … Continue reading Twitter is changing how conversations happen based on user behavior and conduct
Dave Brock — October 27, 2017 Follow @davidabrock — October 27, 2017 FotografieLink / Pixabay Some of you may be reading this title, having the reaction, “They work for me, they are responsible for producing the results I expect!” It’s pretty much the “command and control” point of view too many managers still embrace. Too … Continue reading Managers, Your People Are Your Customers!
Fran Merlie — September 14, 2017 — September 14, 2017 “Know your audience” is the first rule of communication. It’s also a cliche that we’ve all heard so many times that it’s hard to say what it really means. During the first full day of Content Marketing World 2017, each session I attended, from the … Continue reading How to Know Your Audience: 5 Ways to Connect with Your True Fans
Amanda Strouse — September 9, 2017 — September 9, 2017 Your business has a new, fresh website that you love. And that’s great. (If you’re not in agreement with that last sentence, click here.) But your business needs more than just a website. Potential customers have to find your website, feel a need for what … Continue reading 12 Common Reasons Why You’re Not Attracting Customers to Your Website
Kaitlyn Hammond — July 22, 2017 — July 22, 2017 StartupStockPhotos / Pixabay Nothing is more disheartening to owners than an empty store, a phone that doesn’t ring, or a website with few visitors. You know you could make sales if only more customers would visit. Well, don’t sulk, get creative. Here are a few … Continue reading Creative Ways to Attract Local Customers to Your Small Business
by Graham Jones July 29, 2016 Follow @grahamjonesJuly 29, 2016 Obviously, you want people to share as much of your website as possible. After all, sharing leads to greater visibility, increased traffic and, as a result, more business. Sharing also helps you gain greater search engine benefits, assisting in your ranking; the more people who … Continue reading Attracting the Right People is More Important Than Your Website Features if You Want Things Shared
by Hana LaRock July 1, 2016July 1, 2016 Your company’s CRM is a key component of reaching success. Closing in on leads is one thing, but achieving loyal customers is really instrumental to growing your business. If you want to lock in leads while also maintaining good rapport with you current customers, time is of … Continue reading What Times Should You Reach Out to Potential Customers?
by Madeline Boehmer May 31, 2016 Follow @madelineboehmerMay 31, 2016 We are all attracted to discounts, no matter how large or small. It’s always better to save a few bucks than to pay full price. While consumers love discounts, the topic has caused quite the stir within the retail industry around the idea of whether … Continue reading How to Appeal to a Buyer’s Mentality Without Being a “Discount Brand”
by Rick Whittington March 5, 2016 Follow @rickwhittingtonMarch 5, 2016 Chances are, your company has at least one competitor, if not several. Even if you serve a narrow niche, your product or service may not be the only solution a buyer has to choose from. People get overwhelmed when they have more than one choice. … Continue reading Shifting from an “Us” Website to a “You” Website
by John Miller February 25, 2016 Follow @ScribeMillerFebruary 25, 2016 If you’re just launching a content marketing initiative, you’re probably focused on building an audience. The people who run your organization are very likely expecting you to build a big audience, emphasis on big. Without question, that is the wrong goal. The goal is to … Continue reading Building an Audience: Size Doesn’t Matter