Navah HopkinsJuly 23, 2015 Some paid search pundits have predicted the impending death of keywords in PPC, including our own Larry Kim – and the day may come when we don’t have to bid on specific keywords, but for now, keyword selection is still a huge part of a solid PPC marketing strategy. And that … Continue reading 3 Keys to Better Keyword Analysis
John TyremanJune 20, 2015 In a recent post, we established that having true, relevant, and provable differentiators will help your firm take the lead in the marketplace. But whom do you need to differentiate your firm from? While there are multiple components to a successful branding research endeavor, today we are going to focus on … Continue reading Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position
Jasmine JaumeMay 8, 2015 No one likes rules. Rules are there to be broken, ignored, moaned at. But in Brandwatch Analytics, Rules are your best friend. They can take your social analysis to a much richer, deeper level. What’s more, they’re automatic once set up, so you get all that additional richness for a small … Continue reading Marketing: Copy & Paste Search Strings to Enhance Your Data Analysis
Brian JensenApril 27, 2015 Want to win online? Then there is a lot you can learn from your competitors’ digital marketing strategies, especially those that are currently outperforming you online. Gaining an in-depth understanding into the key strategies being used by your top performing competitors can provide you with the insight and knowledge you need … Continue reading 4 Cool Competitive Analysis Tools Every Digital Marketer Should Use
Shane BarkerApril 22, 2015 Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign’s lifespan. Earning your spot among the top ranks for the right targeted keywords will put your business far ahead of your competitors. … Continue reading 5 Advanced Keyword Analysis Tips for Your PPC Strategy
Michelle WeidnerApril 19, 2015 You’ve poured yourself into your project and want to ensure that it exceeds all expectations. The SWOT analysis will help you and your team, identify potential problems, consider new ideas, and think through contingencies. By viewing your project with fresh eyes, you’ll be well positioned to tweak and polish it — … Continue reading Fine-Tune Your Project With a SWOT Analysis
Chelsea VarneyMarch 13, 2015 Things can be difficult to comprehend without context. This statement is particularly true when looking at data relating to your brand – without an in-depth understanding of the industry and competitors, it will be hard to determine where you place and what you need to do to succeed. By monitoring competitors … Continue reading Competitor Analysis: Top Tips For Conducting Competitor Research
Annaliese HenwoodMarch 4, 2015 Is your business blogging? Let me guess: You’re a savvy marketer seeking to branch out from the typical marketing practices you know so well. You’re an experienced marketer who simply wants to give a fresh look at blogging advice. Does one or both of those scenarios fit your description? Regardless, I … Continue reading Is Blogging Right for Your Business? An Analysis
Katey FerenziFebruary 25, 2015 Completing an analysis of your competition before you open up shop is not only wise, it’s essential to staying in business. By monitoring your competition on an on-going basis, you’ll get to know their behavior, enabling you to anticipate their actions and stay one step ahead. As we well know, competitors … Continue reading Small Business Boot Camp: How to Conduct a Thorough Competitive Analysis for Your Small Business Idea
Jon KrepsJanuary 30, 2015 Conversion rate optimization can help deliver higher ROI than other Internet Marketing investments and relies heavily on heat mapping analysis to optimize landing pages and other conversion-oriented content. Heat mapping analysis certainly isn’t new to the world of Internet Marketing. In fact, companies like Clicktale, Crazy Egg, and even Visual Website … Continue reading Here’s Exactly How Heat Mapping Analysis Helps You Optimize Sales Pages For Higher Online Conversions
