Category Archives: Digital Tools

Repurposing an internal digital ad solution for client use

Internal data sources serve as the foundation for a new external platform. Rodric Bradford on November 23, 2020 The popular saying that ‘necessity is the mother of invention’ has been confirmed in the martech world, where forced innovation has led to the launch of new processes, products and platforms.  For example, Digital Remedy, a digital … Continue reading Repurposing an internal digital ad solution for client use

Digital Media and Marketing: Media and Marketing Aren’t Synonyms

Angela Hausman, PhD September 4, 2020 Digital media and marketing, even narrowing our focus to digital marketing, aren’t synonymous. Just as marketing is more than advertising, digital marketing is more than digital media. To be effective, digital advertising must incorporate the core concepts of marketing (all of the marketing, not just advertising), then adapt them … Continue reading Digital Media and Marketing: Media and Marketing Aren’t Synonyms

4 Ideas to Start a Digital Business Without the High Cost

Enstine Muki September 2, 2020 The world is currently going through tough times and no one is immune. However, like other pandemics, COVID-19 will see its end. But before then, a lot is going to change, including the way we do business. Unprecedented mass layoffs, furloughs, and job cuts triggered by the Coronavirus outbreak have … Continue reading 4 Ideas to Start a Digital Business Without the High Cost

Selecting the right digital platform for a virtual event

The decision-making process behind madconNYC. Rodric Bradford on August 3, 2020 at 3:03 pm The ever-expanding virtual event landscape is one of the few industries enjoying a boom under the pandemic, with dozens of platforms in the space offering distinct services and technologies.  So how do you make a decision when you are already considered … Continue reading Selecting the right digital platform for a virtual event

Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact

Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact by Laurie Sullivan  @lauriesullivan, July 27, 2020 Gartner released its first Hype Cycle for Digital Advertising 2020 report Monday that lists five technologies analysts expect will have the greatest impact on marketers’ ability to respond and adapt to emerging trends.  The technologies most … Continue reading Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact