by Sam Warren December 12, 2015 Follow @rankpayDecember 12, 2015 So you’re going to do your own SEO. Where do you start? What’s the first step? Most SEO experts will tell you a campaign should begin with a good old fashioned competitive analysis. You’ve probably done at least one of these before, but it probably … Continue reading SEO Analysis: How to Understand the Competitive Landscape
Steve HammOctober 9, 2015 Conducting a gap analysis is one way businesses can enhance their search engine optimization. In this blog, we’ll go over what a gap analysis is and explain when you should consider it as a solution. What is SEO gap analysis? I would define the purpose of a gap analysis as: an analysis that … Continue reading Enhance Your Search Engine Optimization by Conducting a Gap Analysis
Scott TaftSeptember 21, 2015 Small businesses with less than 20 people account for 89.8% of all business in the United State of America, according to the Small Business and Entrepreneurship Council. Many of these small businesses could never afford big SEO agency prices; however, they also can’t afford not to do SEO. So how can small businesses on … Continue reading 10 Top SEO Analysis Tools for Small Businesses
Alan HartSeptember 7, 2015 How technology reduces the “art” element in successful FP&A activities This morning I received an e-mail from Proformative.com inviting me to a webinar titled “The Art (and some Science) of Great FP&A”. I am glad to see a resurgence of such an important facet in any company’s finance department and the … Continue reading Financial Planning & Analysis & Art or Science?
WishpondSeptember 4, 2015 Conversion rate optimization relies on case studies – proof that our hypotheses have merit and are worth testing. After all, if someone else has found success with a strategy or design, why shouldn’t we? This article showcases five high-performing landing pages, gives you their conversion rates, and breaks down exactly why they’re … Continue reading An Analysis of 5 High-Performance Landing Pages
Eric BerkowitzSeptember 4, 2015 Talking and writing can seem like two totally different ways of communication. No one talks the way they write, and the same can be said the other way around. Enter social language: practically a new means of communication, it has become how Tweeters, Facebookers and Instagrammers interact with each other on … Continue reading Decoding Social Language: Sentiment Analysis Redefined
Mike ParryAugust 28, 2015 Welcome to the fourth instalment of my email analysis series! For this weeks review, I’ve picked out an email which landed in my inbox from UK retailer Truprint. You can see the full email here. First Impressions My first impressions of this email was that it was crazy! It breaks a … Continue reading Email Analysis: Truprint
Chris WardenAugust 24, 2015 Three months ago, a young tech startup in San Antonio began mining data to improve their marketing efforts, products and services. The fruits of their labor – a rag-tag collection of reports and documents – lay strewn across their desks and laptops. They thought all the answers were right there, everything … Continue reading Stop Being a Victim of Analysis Paralysis – Just Do It
Sreejata ChatterjeeAugust 16, 2015 Recently, we’ve talked to several brands who are looking to find out more on: How they perform in social vs the competition The sentiment of their brand vs the industry The context in which their brand is most likely to be mentioned vs the competition Tracking brand “wins” Determining who their … Continue reading Conducting a Competitive Analysis using Social Media Data
Richard SunleyJuly 24, 2015 If you like sharks and you like tornadoes (and who doesn’t really) then you’ll have been waiting with baited breath for the third installment of the fabled Sharknado series. Here at Talkwalker, we used our social media analytics to sink our teeth into the social media buzz surrounding the latest … Continue reading Sharknado 3: A Biting Analysis of a Social Media Whirlwind
