How does Super Bowl advertising impact brand perception? Columnist Rick Miller shares insights from social data about Loctite, Nationwide Insurance and McDonald’s. Rick Miller on February 27, 2015 On Super Bowl Mondays — after games go in the history books and uneaten cheese dip goes in the trash — media wonks and marketing pundits take … Continue reading What Advanced Social Analytics Teach Us About The Long-Term Impact Of Super Bowl Advertising
Louis FoongFebruary 27, 2015 Engagement is the name of the game on social media. So what if I told you there was a quick, simple way to double your engagement in seconds? That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook. Hashtags allow you to … Continue reading What The #### Are Those Social Media Hashtags All About? [Infographic]
Yohana PetrovicFebruary 25, 2015 Pinning 5 years ago was a physical act. They pinned notes to the fridge, the corkboard or the planner nailed to the wall of the kitchen. Today it is a digital virtual activity as people pin images to a social network called “Pinterest”. In the online world of social media with … Continue reading 10 Amazing Facts About Pinterest Marketing That Will Surprise You
VerticalResponseFebruary 24, 2015 When you’re looking for a answer, what do you do? You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. It’s so common that “google” is listed as a verb in the Oxford English Dictionary. Of course, … Continue reading The Top 10 Best Resources to Learn About SEO
Darnelle O’BrienFebruary 21, 2015 Do you have a website? Do you think it “works”? And what does “work” look like for your business? Enquiries, sales, awareness? Whatever your objective, your website is the 24 hour shop front for your business. And the beauty of that is; it’s always open. But your website doesn’t work for … Continue reading Why You Have a Lazy Website, And What To Do About It.
Jimmy DalyFebruary 21, 2015 I’ve been hearing a lot about conversion optimization lately. It’s mostly good stuff – writing clear copy, focusing on clean designs, creating a strong value proposition, etc. Those are all conversion best practices but the truth is that most businesses are powered by small wins. It’s all the things that happen … Continue reading The Small Win Email: A New Way To Think About Conversions
Business.comFebruary 21, 2015 You don’t have to be trendy to get in front of and profit big from a trend. I brought together an eclectic group to open your mind about digital trends you’re probably not aware of but they’re affecting your business. Or they’re lost opportunities if you stay in the dark about … Continue reading Under the Radar Digital Trends You Need to Know About
Business.comFebruary 19, 2015 For many business owners and marketing managers, the number of Facebook “likes” that result from social media campaigns is a direct reflection of those campaigns’ success or failure. It’s natural; likes are a form of “social proof.” We see them and expect quality. However, what people may not realize is that not … Continue reading It’s Not All About The Likes: Why More Facebook Likes Can Actually Hurt You
Mike MoranFebruary 14, 2015 I teach at Rutgers, other schools, and for many large companies on the subject of digital marketing. I am no dummy – I think it is important for people to know things about digital marketing, and they should definitely hire me to explain those things. But the longer I teach people … Continue reading Digital Marketing Is About Bravery
InklyoFebruary 12, 2015 Wait, did she just say kids can teach us about conversion rate optimization (CRO)? Does she actually think that children can fathom the mysterious world of A/B testing and landing pages? That they have the capacity to navigate the jumble of red buttons versus blue ones, the seemingly arbitrary changes that result … Continue reading 8 Awesome Things Kids Can Teach Us About Conversion Rate Optimization
