Amanda ClarkFebruary 10, 2015 You know that a blog is critical for engaging your audience, spreading your message, and gaining the favor of search engine algorithms. You know, in short, that your business needs a blog for its content marketing efforts to succeed. You simply don’t have the time, or perhaps the writing capabilities, to … Continue reading 4 Myths About Working With A Ghostblogger
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7 Things 1998 Can Teach You About Email Marketing
Laura NollFebruary 9, 2015 “What will he say today?” I wonder. I turn on my computer. I wait impatiently as it boots up. I go online and my breath catches in my chest until I hear three little words: you’ve got mail. I hear nothing, not even a sound on the streets of New York. … Continue reading 7 Things 1998 Can Teach You About Email Marketing
It’s Not Just About Training — It’s Coaching & Nurturing
Eric HarshFebruary 9, 2015 What happens when training is “over?” The audience walks out of the classroom or clicks out of the screen on the computer, then what? They return to their jobs and lives, and the training is quickly forgotten. The concepts presented are so frequently lost when the training course is over. So, … Continue reading It’s Not Just About Training — It’s Coaching & Nurturing
Four Online Marketing Metrics To Obsess About
Mark SchaeferFebruary 7, 2015 Like every new blogger, my dream of success meant getting a business superstar to share my content online. I was convinced that validation from a celebrity tweet would change everything and propel me into the sunny skies of Internet fame and fortune. About two years into my blogging career, to my … Continue reading Four Online Marketing Metrics To Obsess About
How Quickly Can You Get Employees Tweeting About Your Company?
Leslie BrokawFebruary 7, 2015 At Mitel, an Ontario business communications company, managers have enlisted 1,600 people to become actively involved in social media. Ontario business communications company Mitel has been around for 41 years, but its profile is low. Martyn Etherington, the company’s chief marketing officer and chief of staff, is out to change that … Continue reading How Quickly Can You Get Employees Tweeting About Your Company?
5 Things I Learned About SEO From Watching The Super Bowl
by Kari Pritchard February 6th, 2015 Kari Pritchard Kari is a Marketing Coordinator at Search Engine People. Her background in English and journalism inspires her to expand her experience in the fields of publishing, marketing and communications in a way that can help her continue to explore the digital world. The Super Bowl is exciting … Continue reading 5 Things I Learned About SEO From Watching The Super Bowl
How To Spot Fake Reviews (& What To Do About Them)
by Kari Pritchard February 2nd, 2015 Kari Pritchard Kari is a Marketing Coordinator at Search Engine People. Her background in English and journalism inspires her to expand her experience in the fields of publishing, marketing and communications in a way that can help her continue to explore the digital world. There are a lot of … Continue reading How To Spot Fake Reviews (& What To Do About Them)
The Truth About Being a Jack of All Trades
Sean KimJanuary 31, 2015 There’s a big dilemma that’s going through every entrepreneur’s mind when they first get started. Should I focus on my strengths or my weaknesses? “I feel like I can sell anything to anyone! But I also need to learn how to code and design websites… There’s just not enough time in … Continue reading The Truth About Being a Jack of All Trades
What Your Business Attire Says About You
Vicky OliverJanuary 28, 2015 Walk into almost any office and you’ll see dress code violations–a woman wearing sheer black hose (too sexy), or a man sporting Docker khakis and a T-shirt when everyone else is wearing a tie (slacker). Our office attire speaks volumes about us. We want to look professional, well put together, and … Continue reading What Your Business Attire Says About You
What We Learned About Email Marketing From The #BlizzardOf2015
Katherine BoyarskyJanuary 28, 2015 #Snowmaggedon2015, #Juno, #Snowpocalypse – whatever you want to call it, it’s all anyone’s been talking about for the past 48 hours. So, what can we learn, as marketers, from an event like this? Monopolize On Up-To-The-Minute EventsWe all saw timely emails with subject lines like “Snowed in? Here’s a free “sparknotes” … Continue reading What We Learned About Email Marketing From The #BlizzardOf2015
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