Tag Archives: about

Facebook’s Topic Data Now Allows Advertisers To See What Users Are Talking About On Its Network

Prasant NaiduMarch 11, 2015 Advertisers are always looking at better ways to target online customers. Social media is where the conversations happen, users talk about everything from having a good day to which movie they watched in the weekend to the latest viral video they liked. Brands are spending time and money to tap that data, make … Continue reading Facebook’s Topic Data Now Allows Advertisers To See What Users Are Talking About On Its Network →

Should You Worry About Facebook’s Update Decreasing Page Likes?

WishpondMarch 11, 2015 (March 11, 2015) Facebook announced that it has at last decided to remove “memorialized and deactivated accounts” from Pages’ Like counts. This means that all Likes from disabled or inactive accounts will no longer count towards your Facebook fanbase. It also means that if any of your page fans have passed away … Continue reading Should You Worry About Facebook’s Update Decreasing Page Likes? →

What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website

Lee FrederiksenMarch 7, 2015 Many Managing Partners have traditionally thought of websites as a necessary evil. According to this view, your firm’s website is required to explain what you do, but it doesn’t add much value. Think glorified brochure.. The goal for these decision-makers was to make their websites acceptable. But many firms didn’t (or still … Continue reading What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website →

What Every Marketer Needs To Know About Digital Rights Management

Contributor Leslie Weller explores the six reasons DRM policies fail and how these failures can be detrimental to your business. Leslie Weller on March 2, 2015 at 9:45 am Who owns the rights to the creative works you’re using? Compliance with copyright and license agreements for creative content is something every marketer should be knowledgeable … Continue reading What Every Marketer Needs To Know About Digital Rights Management →

What You Don’t Know About Location Targeting And Attribution Will Hurt You

Reasons why marketers should attend Local Search Advantage @SMX West. Greg Sterling on February 27, 2015  Roughly 15 years since I started writing about digital marketing, I’m still amazed that large numbers of marketers still don’t fully understand the importance of location and location-based targeting. Over the past 18 months, chiefly because of mobile, things … Continue reading What You Don’t Know About Location Targeting And Attribution Will Hurt You →