For businesses with a physical location, ranking in local search engine results has become an important part of the marketing strategy. Local SEO is a time-consuming process and requires you to put in a lot of effort. But, to make things easier for you, there are a number of free tools that will help you boost your business’s local presence.
Here are 10 free tools that you can start with which will help you achieve local SEO success, much faster.
1. SEMrush
SEMrush gives you insights into your competitor’s organic, paid search, link building and display advertising strategies. It can be your go-to online marketing tool for developing SEO and marketing strategies. SEMrush also gives you a side-by-side comparison of competitor’s domains and lets you estimate keyword competitions and difficulty. Also, with SEMrush, you can launch global campaigns for your site and get all metrics to gauge its success.
Cost – Starts from $ 69.95 monthly
2. Synup
Synup is an all-in-one software for local marketing that lets you manage your local listings, monitor reviews and get detailed reports on how your business locations are performing. Synup will automatically keep your profile on directory sites like Google, Yelp and Bing and also will notify you of all customer reviews. In addition to the software, Synup offers an array of free local seo tools. You can run a free scan to see how your business is doing online. Synup’s Schema Scanner will identify the pages on your site that are missing schema markup. Other tools include Google Guideline Checker and Review Handout Generator.
Cost – Starts from $ 30 per month per location for up to 50 locations.
3. GeoRanker
GeoRanker is a tool for tracking SERP which uses IP based technology to show you how you rank for specific keywords in 200+ cities around the globe. If you have multiple local business locations, you can use GeoRanker to get a clear picture on how to target specific markets. GeoRanker’s local rank checker will show exact rankings in real time for targeted locations. GeoRanker also shows you top citation sources ranked based on the city and industry.
Cost – Starts from $ 99 per month. Free version available with limited features.
4. Local Visibility System
If you have a feeling that your business is not getting enough visibility in Google’s local search results, this site is where you have to be! Free resources on Local Visibility System include a free local search visibility guide by Phil Rozek and access to a line of other guides. The local visibility X-Ray tool will help you enhance your customer base and local rankings with custom made SEO auditing. Also, you can try out Phil Rozek’s 2 page questionnaire to get a step-by-step campaign to improve your business’s local visibility.
Cost – $ 210 per hour to get customized recommendations from Phil Rozek.
5. Free Review Monitoring
Online reviews influence a potential customer’s purchase decision and also gives you a chance to quickly turn an unhappy customer into a satisfied customer. But, review sites must be monitored constantly so you can quickly respond to a review. With free review monitoring tool, you can view all your reviews in one place and get email alerts for new reviews. Also, you can add a competitor to see how they manage their online reviews. With Free Review Monitoring, you can quickly resolve a negative review hence improving your online presence.
Cost – With each account, up to 3 locations can be managed for free.
6. Social Mention
Social Mention is a platform for social media search and analysis that complies user generated content from various social media platforms into a single information stream. With Social Mention, you can easily track what people are discussing about you and your company on over 100+ platforms like Facebook, Twitter, YouTube, Google etc.
Cost – Free
7. WhiteSpark Local Citation Finder
With WhiteSpark’s local citation finder, you can discover where to list your business and examine your citation growth for better local search rankings. This advanced local citation finder will also ensure that you don’t miss out on any citation sources by helping you identify all potential keyphrase variants. You can also compare searches to see what citation sources your business might possibly be missing.
Cost – Starts from $ 200 per year. Free version available with limited features.
8. Modern Comment
Social recommendations are very important for local businesses. Customer referrals through social media can have a positive impact on the growth of your business. With Modern Comment recommendation builder, customers are taken through a recommendation builder where if they answer a few questions, a sharable recommendation is curated. Also, with a mobile friendly dashboard, businesses can easily track, view and respond to customer recommendations.
Cost – $ 599 per location per year with an one time set up cost of $ 49.
9. BuzzBundle
BuzzBundle is a software that lets you connect with your audience when they are talking about your brand, business or products on social media. You can create multiple social accounts for all people you have to present. You can comment directly in forums, blogs and also retweet or reply in private messages. Local businesses can use BuzzBundle to gather all brand mentions in one platform.
Cost – Free
10. USPS ZIP Code Tool
Local businesses need to consistently top search rankings and for that, accurate citations play a huge role when it comes to improving local search rankings. Your local citations must be accurate and consistent, especially if you are running a multi location business. If you want to know more about citations, here’s a guide on how to clean up your citations for better rankings.
You can use USPS tool when you are building citations to ensure that the zip code you provide is always consistent with your business address. The more accurate your business information on Google, the better will be your rankings.
Cost – Free
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