Tag Archives: Business

Thanks to generative AI, advertising’s business models will be reinvented

March 17, 2024 Thanks to generative AI, advertising’s business models will be reinvented Agencies must embrace the opportunity to transform their revenue model. Value-based pricing could be a good option. BY Jeremy Lockhorn Advertising and disruptive technologies. In many ways, you can’t have one without the other. In past years, disruptive technology meant programmatic media buying, … Continue reading Thanks to generative AI, advertising’s business models will be reinvented →

3 reasons the leadership skills you learned in business school are holding you back

Leadership Skills

March 14, 2024 3 reasons the leadership skills you learned in business school are holding you back The author of ‘Confronting the Storm’ insists that old ways of solving problems in business have to be unlearned. BY David Ross I’ve always admired the way leaders can identify a solution for linear-style problems so readily, and so … Continue reading 3 reasons the leadership skills you learned in business school are holding you back →

Online Competitors vs. Business Competitors in SEO Keyword Research

Competition Strategies

Ruud Hein | February 22nd, 2024 Online Competitors vs. Business Competitors in SEO Keyword Research In the digital age, the line between online and offline competition has blurred, but there’s still a significant difference between the two. Some businesses might be your direct rivals on the high street or in the local community … Continue reading Online Competitors vs. Business Competitors in SEO Keyword Research →

The war on DEI is hitting marketing and hurting business

Martech-MarketingGuide

Years and years of research have found that diverse companies perform better. So why are companies gutting their DEI initiatives? Constantine von Hoffman on February 20, 2024 In the past year, many very profitable tech companies — Apple, PayPal, Google, Meta to name a few — have laid off many people. They have done this … Continue reading The war on DEI is hitting marketing and hurting business →

6 women on what they learned about starting a business in midlife

Women In Business

By Anisa Purbasari Horton March 12, 2024 Entrepreneurship is often portrayed as the domain of the young. We hear countless stories of founders in their 20s and 30s raising millions of dollars, which creates the impression that the best time to start a business is at the beginning your career. But the statistics show otherwise. … Continue reading 6 women on what they learned about starting a business in midlife →

4 top interior design studios share how AI is changing their business

AI Revolution

By Elissaveta M. Brandon It has barely been a year since Chat GPT went mainstream, and already it has made waves—nay, towering crests—in the creative industry. Architects are leveraging generative artificial intelligence to automate repetitive tasks and turn hand sketches into highly realistic renderings. Graphic designers are using it to experiment with new concepts. … Continue reading 4 top interior design studios share how AI is changing their business →

Today’s top business headlines: Spotify adds users, Boeing faces new pressures, and Adam Neumann eyes a WeWork comeback

Spotify

By Kelly Cloonan February 07, 2024 Spotify’s posts subscriber growth: Spotify reported a 23% rise in monthly active users in the fourth quarter, which now total 602 million, just ahead of analysts’ expectations of 601.33 million. The rise, announced Tuesday, comes after the company raised subscriber prices and cut thousands of employees in a … Continue reading Today’s top business headlines: Spotify adds users, Boeing faces new pressures, and Adam Neumann eyes a WeWork comeback →

Why small business owners are ditching their office for the suburbs

Small Business Challenges

By Associated Press January 30, 2024 NEW YORK (AP) — After 46 years, Steve Replin has decided to give up his office space. Replin, who has a law practice and acts as an alternative lender in Denver, is adapting to the changing preferences of clients, who would rather conduct business online, or in a … Continue reading Why small business owners are ditching their office for the suburbs →

People should be at the center of your business strategy

Business Strategy

By Victoria Repa January 25, 2024 As a business leader, there is one strategy I always follow whenever my company enters a period of crisis and instability. And no, it has nothing to do with business analytics or metrics. Instead, I start investing more energy in maintaining my physical and mental well-being: meditations, physical … Continue reading People should be at the center of your business strategy →

I’m a socialist professor at a business school. Here’s why business schools should hire more of us

Effective Hiring

By Paul Adler January 22, 2024 It is the last session of my MBA course on business and environmental sustainability and the room is buzzing. After a semester studying how businesses can help tackle climate change, students are about to vote on whether voluntary action by the private sector will be enough, or, if … Continue reading I’m a socialist professor at a business school. Here’s why business schools should hire more of us →