Tag Archives: Business

How Much Time Should Your Small Business Spend on Social Media Marketing?

VerticalResponse — May 11, 2019 Follow @VR4SmallBiz — May 11, 2019 Social media is a cost-effective way to market your startup or small business. However, if you don’t properly plan, it can waste valuable time, cost your company money and lead to the kind of burnout that sinks startups. The following details how much time … Continue reading How Much Time Should Your Small Business Spend on Social Media Marketing?

How to Use Email Marketing Segmentation to Grow Your Business

Michael Ugino — May 10, 2019 — May 10, 2019 If you asked customers what’s the one thing they want more of from retailers, they’d say personalized customer experiences. Customers don’t want to be seen as nameless faces in a sea of people; they want to be treated as individuals. Ken Morris, Principal at Boston … Continue reading How to Use Email Marketing Segmentation to Grow Your Business

What Your Business MUST Be Doing to Stand Out on Social Media

Kaitlyn Hammond — May 9, 2019 — May 9, 2019 With billions of people logging into social media networks worldwide, by now every business owner must know the importance of having a brand presence on social media. In fact, 94% of all small businesses have at least one social media account. The frustrating factor for … Continue reading What Your Business MUST Be Doing to Stand Out on Social Media

Dedicate This Small Business Week to Building Lasting Customer Relationships

John Oechsle — May 4, 2019 Follow @hjoech — May 4, 2019 Move over, Cinco de Mayo! This year, May 5 kicks off another holiday of sorts and one the US small business community has had circled all year long: National Small Business Week. For the past 56 years, we’ve set aside one week to … Continue reading Dedicate This Small Business Week to Building Lasting Customer Relationships

101 Small Business Marketing Ideas, Part 1: Naming, Logos, & Branding

Sneha Mittal — May 3, 2019 Follow @genes_recoded — May 3, 2019 Entrepreneurship comes with its own set of challenges and with so many options out there, it might be difficult for you to master all aspects of the business. Marketing is evolving each day and even more with the technological evolution changing the way … Continue reading 101 Small Business Marketing Ideas, Part 1: Naming, Logos, & Branding