Tag Archives: Business

How to use decision intelligence to tackle complex business challenges

DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world. Anand Thaker on April 19, 2023 Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations, become vital competitive advantages. Across the board, the most successful companies and investors depend … Continue reading How to use decision intelligence to tackle complex business challenges

Best Ways to Use Affiliate Links for Business

Best Ways to Use Affiliate Links for Business Vineet Gupta / 13 Apr 2023   Ninety Percent of advertisers think affiliate programs are essential to their marketing strategy, and marketers extensively use affiliate marketing to promote their brands and products. However, though affiliate marketing is a huge and growing industry, not everyone succeeds. There are … Continue reading Best Ways to Use Affiliate Links for Business

Digital Terrain: The Top Towns For Building A Marketing Business

Digital Terrain: The Top Towns For Building A Marketing Business by Ray Schultz , April 7, 2023 Here’s some advice if you want to build an email business (and/or your career): Forget New York, Chicago and Seattle — the best towns for growing a digital marketing enterprise are these, according to an analysis by Clarify … Continue reading Digital Terrain: The Top Towns For Building A Marketing Business

Salesforce spring 2023 release: The business executive’s guide, part 2

A look at recent Salesforce enhancements to Sales and the Customer Data Platform. Joe Anzalone on March 28, 2023 We are seeing one overarching theme in Salesforce’s spring release — simplicity. Users have long requested a more user-friendly interface that doesn’t compromise performance, and Salesforce delivers.  In Part 1, I covered new features you should … Continue reading Salesforce spring 2023 release: The business executive’s guide, part 2

There’s a trust gap between business leaders, employees, and consumers. This is why

  By Shalene Gupta March 28, 2023 Inflation is at an all-time high, and inequality has been steadily climbing since the 1980s and doesn’t look like it’s going to come back down anytime soon. Given this climate, it’s hard to imagine that trust in companies is flourishing. It’s not, according to PwC, which surveyed 500 … Continue reading There’s a trust gap between business leaders, employees, and consumers. This is why

I’m a Black business owner and this is how my hair shaped my professional brand

  By JinJa Birkenbeuel March 14, 2023 It was spring of 2021, and the world was starting to wake up from COVID-19 lockdowns. I was about to head to my first public-facing entrepreneur workshop as a Google digital coach since I chopped off a foot and a half of 30-plus-years’-worth of chemically straightened processed hair. … Continue reading I’m a Black business owner and this is how my hair shaped my professional brand

10 Must-Have Capabilities in a Business Push-To-Talk App

10 Must-Have Capabilities in a Business Push-To-Talk App Vinayak Singh / 10 Mar 2023   The widespread adoption of smartphones and associated connectivity–Wi-Fi among business users is leading organizations to adopt push-to-talk (PTT) technology. Instead of an employee using multiple devices–walkie-talkie or LMR device–companies are considering using PTT to provide voice and data communication on … Continue reading 10 Must-Have Capabilities in a Business Push-To-Talk App