Tag Archives: Using

8 Easy Ways Entrepreneurs Can Get Started Using Live Video for Their Business

Young Entrepreneur Council February 8, 2021 Live video has significantly increased in popularity in recent months, and a growing number of businesses are interested in using this medium to increase their visibility online, connect and engage with their customers and even reach whole new audiences. However, it’s not enough to simply go live. You have … Continue reading 8 Easy Ways Entrepreneurs Can Get Started Using Live Video for Their Business

Embracing Diversity Using AI [Infographic]

Brian Wallace February 1, 2021 Having a diverse group of employees is extremely beneficial to a company’s success. People from diverse backgrounds bring different ideas and methods to the table, creating a space of innovation and creativity. The following visual deep dive explains the several ways diversity improves business outcomes, including how companies in the … Continue reading Embracing Diversity Using AI [Infographic]

Using Side Projects to Develop New Skills

Jonathan Crossfield January 12, 2021 It’s that time of year when people start throwing around mottos such as “New Year, new you” and announcing resolutions that will usually be completely forgotten by January 2nd. (Quitting sour gummy worms is hard, honest!) Many New Year’s resolutions fail because they’re more about “should” than “will”. I should … Continue reading Using Side Projects to Develop New Skills

Using Market Segmentation: Online Shopping Marketing Trends That Work

Suzanne Wentley December 23, 2020 Your customers are all unique individuals at different stages of the buying process, and your outreach efforts should take this into account. To send effective messages to your different customer groups, you’ll need to leverage email segmentation. This process allows you to refine your messaging and images for the unique … Continue reading Using Market Segmentation: Online Shopping Marketing Trends That Work

Using martech role types to build and maintain teams

Scott Brinker’s role categorization can aid team building and planning. Steve Petersen on December 11, 2020 During Discover MarTech 2020, I moderated a birds of a feather session focused on Scott Brinker’s martech role categorization. The discussion surfaced ideas for applying these categorizations.  A participant mentioned that the framework could help form and maintain martech … Continue reading Using martech role types to build and maintain teams