Tag Archives: Using

How to quantify the ROI of data using decision playbooks

Marketing teams can produce more insights with less data. It starts with taking advantage of a simple idea: decision playbooks. Ruben Ugarte on November 9, 2022 I was talking with a marketing VP at a large retailer about their challenges with data. I expected them to ask me about how to get more (or better) … Continue reading How to quantify the ROI of data using decision playbooks →

How to build customer profiles using a CDP

Customer Onboarding

Customer data experts break down the key ingredients that go into a CDP. Chris Wood on October 6, 2022 Implementing a customer data platform (CDP) can be complicated for an organization of any size. It’s important to keep the key ingredients of the process top-of-mind at each point in the process. At the center of … Continue reading How to build customer profiles using a CDP →

3 ways Panasonic embraces a customer-centric approach using technology

Consumer-Centric Marketing

Panasonic’s Brian Rowley tells us how marketers and other stakeholders can put the customer first with digital experiences. Chris Wood on September 22, 2022 Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology … Continue reading 3 ways Panasonic embraces a customer-centric approach using technology →

This startup is using microalgae to make carbon-neutral cement

Startups Promises

By Adele Peters August 10, 2022 During a trip to Thailand on his honeymoon, while swimming above a coral reef, Wil Srubar was thinking about the beauty of nature—but he was also thinking about cement. In the reef, microalgae were growing calcium carbonate, a key material used to make cement, the glue that holds … Continue reading This startup is using microalgae to make carbon-neutral cement →

NYC’s sanitation department is using TikTok to make you cry about street litter

TikTok

By Jeff Beer July 08, 2022 It starts in stark black and white. Sarah McLachlan’s woeful ballad “Angel” plays in the background, as men and women look soulfully at the camera and utter one word, “Please.” Is this a reboot of the hit 2007 PSA from the American Society for the Prevention of … Continue reading NYC’s sanitation department is using TikTok to make you cry about street litter →

Using AI to improve customer experience and customer journey orchestration

Customer Experience

Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale. Chris Wood on July 11, 2022 Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. “Right now, marketing is failing more than it works,” … Continue reading Using AI to improve customer experience and customer journey orchestration →

Build-A-Bear using data to make itself into an all-ages brand

Data Management

Build-A-Bear drives e-commerce with a new company, HeartBox, and with online birthday promotions. Chris Wood on July 6, 2022 Build-A-Bear is remaking itself for the 25th anniversary of its founding this year. This means using its experience and its data to appeal to older customers and create stronger online connections. “The goal that was stated … Continue reading Build-A-Bear using data to make itself into an all-ages brand →

Using Google Analytics 4 integrations for insights and media activations

Google Analytics

Practical advice on how to make your GA data actionable. Samantha Barnes on June 29, 2022 No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part is that the basic versions are free for everyone, so there are quick … Continue reading Using Google Analytics 4 integrations for insights and media activations →

How a tech startup is using AI to find better treatments for autism

Startups Challenges

By Sy Mukherjee June 20, 2022 Ling Shao’s 3-year-old autistic son struggles to communicate. “My youngest son, he has almost a calcified part of his forehead because he bangs it on the floor so much because he’s frustrated, and he can’t communicate what he wants,” she says. “It’s heartbreaking.” Shao, who is the … Continue reading How a tech startup is using AI to find better treatments for autism →

Are you still using spreadsheets to manage your work? Take our poll

Business Effectiveness

Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Kim Davis on June 24, 2022 Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations … Continue reading Are you still using spreadsheets to manage your work? Take our poll →