Tag Archives: Using

How to Find a Prospect that Changed Jobs Using LinkedIn (Step by Step)

Josh Slone — May 24, 2018 — May 24, 2018 It’s inevitable. You send an email to a seeming prospect. Something like this: Hey Jane, Still considering changing platforms? We just came out with some solid content, based on research, that I thought you’d enjoy. Love to hear your feedback. Talk again soon, John Jane … Continue reading How to Find a Prospect that Changed Jobs Using LinkedIn (Step by Step)

Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

Momoko Price — May 23, 2018 — May 23, 2018 There are already a bazillion resources out there that spell out how to “craft the perfect value proposition.” In fact, the whole concept of “unique value propositions” (UVPs) is — at least at first glance — really Marketing 101 material. So why keep talking about … Continue reading Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

Beating remarketing addiction and testing for incremental value using Google Analytics

Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Andreas Reiffen on May 17, 2018  Pay-per-click (PPC) managers love remarketing. At first glance, this makes perfect sense, as it … Continue reading Beating remarketing addiction and testing for incremental value using Google Analytics

How to Gain More Customers Using a LinkedIn Engagement Strategy

JoAnne Funch — May 5, 2018 Follow @joannefunch — May 5, 2018 How to gain sales with a focused engagement strategy Growing sales leads utilizing LinkedIn is more than inviting a lot of people to connect, followed by a promotional sales message. The top sales people using LinkedIn know long-term success is about mastering a … Continue reading How to Gain More Customers Using a LinkedIn Engagement Strategy

Using machine learning to get more value out of your Facebook campaigns

Contributor Laura Collins explains how to securely get the most out of Facebook’s trove of user rich data and take advantage of its sophisticated machine learning to improve campaign performance. Laura Collins on May 4, 2018   If there’s one thing the last few months have taught everyone, it’s that Facebook has a vast amount … Continue reading Using machine learning to get more value out of your Facebook campaigns

87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]

Katie Sweet — April 25, 2018 Follow @misskatiehrdy — April 25, 2018 Marketers have long dreamed about the possibility of communicating with customers and prospects at the individual level. But one-to-one communication isn’t achievable without technology that can collect, interpret and act on data in real time to select the most relevant experience for each … Continue reading 87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]