Katie Rios-Santos February 11, 2021 For B2B companies, using social media may seem like a huge undertaking, especially if you aren’t familiar with the current social platforms. While it may seem easy for consumer brands to build a following, your B2B brand can also create a strong social media presence. In this blog, we share … Continue reading Expert Tips on Using Social Media for B2B Companies
Daniel Hopper February 11, 2021 The internet is a massive part of our lives. We use the internet for all sorts of things?—?to socialise, learn, or entertain us. It is where many of us spend a lot of our time. Because we are spending so much time online, the internet has become a powerful tool … Continue reading Using Digital Marketing to Reach Your Customers
Young Entrepreneur Council February 8, 2021 Live video has significantly increased in popularity in recent months, and a growing number of businesses are interested in using this medium to increase their visibility online, connect and engage with their customers and even reach whole new audiences. However, it’s not enough to simply go live. You have … Continue reading 8 Easy Ways Entrepreneurs Can Get Started Using Live Video for Their Business
Brian Wallace February 1, 2021 Having a diverse group of employees is extremely beneficial to a company’s success. People from diverse backgrounds bring different ideas and methods to the table, creating a space of innovation and creativity. The following visual deep dive explains the several ways diversity improves business outcomes, including how companies in the … Continue reading Embracing Diversity Using AI [Infographic]
Jonathan Crossfield January 12, 2021 It’s that time of year when people start throwing around mottos such as “New Year, new you” and announcing resolutions that will usually be completely forgotten by January 2nd. (Quitting sour gummy worms is hard, honest!) Many New Year’s resolutions fail because they’re more about “should” than “will”. I should … Continue reading Using Side Projects to Develop New Skills
Austin Perron January 11, 2021 Raise your hand if you’re in the 50% of business owners who have claimed their Google My Business (GMB) listing, entered the required address information, waited the interminable period for the verification PIN to come through the mail, and then moved on to the next high-priority item on your to-do … Continue reading 5 Features of Google My Business You Should Be Using
Annabel Maw December 30, 2020 It’s no secret that social media is essential for small businesses. Using social media is a fantastic way to engage your customers and expand your brand presence. When done correctly, it can also be a very cost-effective marketing tool. Many businesses have learned to effectively leverage Facebook, Twitter, and Instagram … Continue reading Using LinkedIn to Expand Your Audience
Suzanne Wentley December 23, 2020 Your customers are all unique individuals at different stages of the buying process, and your outreach efforts should take this into account. To send effective messages to your different customer groups, you’ll need to leverage email segmentation. This process allows you to refine your messaging and images for the unique … Continue reading Using Market Segmentation: Online Shopping Marketing Trends That Work
Steven Imke December 11, 2020 So, by now you will have found your product niche, vendors to supply products, and will have set up an online store website to take orders. Next, you will need to find customers with the right set of attributes that will respond to your ads and ultimately buy each product … Continue reading How to Find Customers That Will Buy from You Using Facebook Ads
Scott Brinker’s role categorization can aid team building and planning. Steve Petersen on December 11, 2020 During Discover MarTech 2020, I moderated a birds of a feather session focused on Scott Brinker’s martech role categorization. The discussion surfaced ideas for applying these categorizations. A participant mentioned that the framework could help form and maintain martech … Continue reading Using martech role types to build and maintain teams
