Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters. Chris Wood on June 6, 2022 With midterm elections coming up, political campaigns are pulling out all the stops to reach voters in the shifting digital landscape. Strategists are having to navigate a new set of privacy data restrictions, … Continue reading How political campaigns are using contextual insights to reach more voters
By Jackie Ferguson and Roxanne Bellamy May 20, 2022 Even people who champion diversity and are knowledgeable about the topic can be nervous about choosing the correct words to describe various aspects of personal identity. This is especially true when interacting with people whose personal identities they have not often encountered. How should I … Continue reading How to get better at using inclusive language in the workplace
Browsing is no longer a strong indicator of intent. Search tells you more. Ryan Phelan on May 12, 2022 I have COVID-19. Luckily I’m vaxxed and boosted, so the effects have been mild. But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Why would I think of … Continue reading Using search and email to recognize customer intent
Sharpen focus during the consideration phase by organizing the tasks and goals that a new CDP can deliver on. Greg Krehbiel on May 12, 2022 When considering a customer data platform, many people ask questions like: How do I pick the right one? Do I need a data lake along with a CDP? How much … Continue reading Prepare for CDP implementation using a template for use cases
The increased demand for high-quality content has marketers adopting a modular strategy. This means centralizing content files in a digital asset management (DAM) tool, able to be deployed in different combinations, depending on the channel or customer. “The whole idea of modular content is to create content in blocks or sets which you can then … Continue reading 6 strategies for using a DAM to manage modular content
CarMax maps out their growing omnichannel marketing analytics strategy. Chris Wood on May 5, 2022 “Our No. 1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference. … Continue reading Using analytics to optimize marketing spend and drive sales
Before adopting extended reality, take into account whether your business and customers are ready for immersive technology. Lisa Peyton on April 28, 2022 I recently moved away from a city where I had lived for over 20 years. I think I felt it would be no different than when I went off to college, easily … Continue reading 10 things to consider when using XR for your event
By Doug Aamoth April 19, 2022 If you’ve got an Android phone and you haven’t yet tried Google Messages as your texting go-to, give it a whirl. It’s got a great mix of features without feeling overly bloated. It’s simple enough to use right out of the gate: Sending and receiving messages is about … Continue reading 5 time-saving Google Messages features you should be using
By Stephanie Vozza March 16, 2022 Why say “that’s odd,” when you can say, “that’s an anomaly”? Maybe it’s because you’re trying to look more intelligent. A study by the education platform Preply, found that nearly three in five people have used complex vocabulary to appear smarter. Often, it’s to make an impression. … Continue reading Using big words can make you look smart, but only if
Using Predictive Analytics to Improve Customer Experience Through Personalization Henry Bell / 09 Mar 2022 The development of smartphone and computer technologies, and the internet in general, have influenced customers’ default behavior and expectations when it comes to customer experience. More and more shopping is moving online, which is a very different environment, especially … Continue reading Using Predictive Analytics to Improve Customer Experience Through Personalization
