By Anand Srinivasan June 9th, 2017 Copywriters and content marketers have distinct roles to play in online marketing. Copywriters take care of all promotional materials. This includes drafting content for ads, flyers and most importantly the sales pages of your website. An ideal sales page takes the visitor through all the unique selling points of the … Continue reading Using The ‘Pair-Up’ Strategy To Increase Online Conversions
Michael Herrera — June 8, 2017 Follow @mhaconsulting— June 8, 2017 As a business executive, you can likely point to a number of metrics currently being utilized in your company, all of which measure the effectiveness of various practices and processes—everything from marketing, to sales, to customers. That’s because the value of metrics is not … Continue reading 15 Business Continuity Program Metrics You Should Be Using
Annaliese Henwood — June 7, 2017 Follow @MktgInnovator— June 7, 2017 You’re on social media because, among other possible reasons, you want to drive visitors to your business website. It’s a good goal, and social media outreach is a handy technique for it. It’s all a matter of how you do it. Social media is … Continue reading How to Increase Website Traffic Using Social Media Outreach
Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads. Justin Freid on May 19, 2017 Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in … Continue reading Using search and social to support TV advertising
How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions. Lori Weiman on May 18, 2017 Welcome back to my eight-part series providing marketers with growth … Continue reading 2017 SEM growth hacks: Gain monster paid search growth using competitive data
Kathy Heil — May 11, 2017 — May 11, 2017 If there’s one thing that having a team of former television journalists has brought into the fabric of the StoryTeller culture, it’s a mindset of efficiency, especially when it comes to video production. In television news, a day in the life of the production team … Continue reading Using a Journalistic Approach to Create an Efficient Video Marketing Campaign
The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips. Brian Patterson on May 9, 2017 “Position 0” is the new holy grail in organic search rankings. A normal position … Continue reading 3 tactics we’re using for Answer Boxes
Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies. Grace Kaye on May 8, 2017 Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the consumer, according to the latest … Continue reading If you want to deliver relevant ads, you’ve got to get better at using data
Janette Speyer — May 5, 2017 Follow @websuccess— May 5, 2017 There are use many applications for businesses out there. This can be overwhelming! Where do you begin to sort through the chaos? When you run a business, days are long and time is non-existent. But, if you had to focus on that one single … Continue reading Build Your Business Using Flipboard Magazines
Jeff Korhan — May 5, 2017 Follow @jeffkorhan— May 5, 2017http://www.landscapedigitalinstitute.com/wp-content/uploads/2017/04/Ep62Finalauph.mp3 The best marketing for any business is not what its media says, but the actions the business takes, especially when circumstances are less than optimal. Those familiar words introduced our customer care episode two weeks ago where we revealed the leadership and marketing lessons … Continue reading Customer Communication: Using Email to Build Genuine Trust
