Alannah Riner June 30, 2020 The demographics of those using social platforms are essential to know for any marketing strategy. Knowing who uses what platform helps to reach your specific audience in a more efficient way. As social media is changing constantly, it’s a good idea to frequently stay informed on statistics of each social … Continue reading Who is Using Which Social Media Platform – A Demographic Look
For most, LinkedIn Ads works best if you focus on getting people into your funnel — not on getting them to buy today. Jacob Baadsgaard on June 26, 2020 When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, … Continue reading Is your business ready to start using LinkedIn Ads?
Todd Kunsman June 25, 2020 No matter where employees are working — whether remotely or in various office locations — your organization must find ways to keep them engaged and contributing. One of the best ways to do so is with an employee advocacy platform. These are platforms that act as the organized central hub … Continue reading 7 Employee Advocacy Platforms Your Company Should Consider Using
As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the brain. Jade Bunke on June 15, 2020 Do you want to predict the future? The ability to foretell how customers might respond to a new product or service can translate into millions. But it’s … Continue reading How using neuroscience can help capture customer sentiment and predict future behavior
More than 50% of consumers said they want to text with their favorite brands. Greg Sterling on June 11, 2020 Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a … Continue reading Text messaging is the most effective marketing channel most retail brands aren’t using
Daniel James — June 5, 2020 Why companies should start to use talent analytics and data analytics It’s no secret that data analytics can have a revolutionary impact on talent acquisition processes. Being able to use qualitative data to make hiring decisions, find areas of improvement, and enhance the hiring process is game-changing – akin … Continue reading Benefits of Talent Analytics & How to Start Using Data Analytics – A Catch 22
Wendy St. Clair — June 2, 2020 It’s no secret that organizations with high levels of Accounts Payable automation spend less than half the time and energy processing invoices than their non-automated counterparts. But that’s not all. As the Hackett Group has uncovered, top performers do much more with automation to ensure their success—they future … Continue reading Using Analytics to Become a Top Performer and Future Proof your AP Organization
Every interaction with a customer or prospect offers opportunities for collecting insights. Pamela Parker on June 1, 2020 While many expected the work-from-home revolution sparked by COVID-19 to result in higher- than-usual traffic on the internet, what has come as something of a surprise is the dramatic increase in the volume of voice calls. In … Continue reading Boost in voice calls poses opportunities for marketers using call analytics platforms
Choncé Maddox — May 30, 2020 200degrees / Pixabay Do you have an email list? If you do, odds are you’re using an email marketing system to send newsletters and other messages out. Did you know that you’re probably paying for a ton of helpful email marketing features that could boost your business? Even if … Continue reading 4 Email Marketing Features You’re Not Using (But Should)
Mark Usen — May 29, 2020 Image credit: Depositphotos.com The desire for a highly personalized online shopping experience isn’t rocket science — it’s just basic instincts. There’s no shortfall of statistics proving the vital importance of personalization. The knock-on effects of thick and fast technological advancements have induced a rapid sophistication of consumers’ taste buds. … Continue reading 10 Ways to Crank Up your eCommerce Site’s Performance Using AI Personalization
