Tag Archives: Using

Using generative AI will ‘neither help nor harm the chances of achieving’ Oscar nominations

  Using generative AI will ‘neither help nor harm the chances of achieving’ Oscar nominations Previous nominees The Brutalist and Emilia Pérez came under fire for using AI during production. ian carlos campbell   Mon, Apr 21, 2025   Academy of Motion Picture Arts and Sciences The Academy of Motion Picture Arts and Sciences has … Continue reading Using generative AI will ‘neither help nor harm the chances of achieving’ Oscar nominations

12 over-looked content marketing tools and features you should be using

Level up your content tool stack with these highly effective yet oft-underrated content and SEO tools. Jessica Foster on April 10, 2025   In pursuit of creating the most interesting, creative and drool-worthy marketing content, I’ve become a bit of a software nerd. There are countless tools to choose from — the ones everyone knows, … Continue reading 12 over-looked content marketing tools and features you should be using

Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide

Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide   Geoff Bongard   Feb 25, 2025   In the dynamic world of digital marketing, nurturing sales leads effectively is the cornerstone of success, especially when it comes to leads from sources such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), … Continue reading Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide

How are marketers using AI to create hyper-personalized experiences?

Hyper-personalization requires the rapid analysis of large amounts of data. And that’s where AI excels. MarTechBot on March 3, 2025   In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. AI significantly … Continue reading How are marketers using AI to create hyper-personalized experiences?

The Advantages & Benefits of Using Google Ads Editor

  Google Ads has long been a go-to platform for advertisers looking to reach a global audience, optimize campaigns, and drive measurable results. For advertisers managing large-scale campaigns, Google Ads Editor is an incredible tool that helps simplifies & enhances the management process. Whether you’re working with a few campaigns or hundreds, Google Ads Editor … Continue reading The Advantages & Benefits of Using Google Ads Editor

Guardrails and governance: How to protect your brand while using AI

How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards?  Melissa Reeve on January 3, 2025   Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how … Continue reading Guardrails and governance: How to protect your brand while using AI

How Experian is using data to unlock financial power for everyone

By embracing its identity as a data company, Experian is driving innovation in credit building and consumer financial tools. BY Sam Becker Figuring out who’s creditworthy is getting more complicated, and millions of Americans are stuck with “thin files” or are considered credit invisible. That means they’re struggling to borrow or access credit, while lenders miss … Continue reading How Experian is using data to unlock financial power for everyone