Marketers are giving AI more authority even as bad CRM data undermines revenue measurement, reporting, and the decisions AI makes. By Constantine von Hoffman Published on August 28, 2026 Marketing teams are giving AI more authority over campaigns while feeding it CRM data they know isn’t ready for the job. Nearly 91% … Continue reading Marketers know AI is using bad data to make decisions
Tag Archives: Using
4 neuroscience-backed tips for using AI to learn more effectively
August 01, 2026 4 neuroscience-backed tips for using AI to learn more effectively BY David Rock and Chris Weller It’s Monday, and you’re a leader who wants to learn how to give better feedback. Since your company recently brought on an artificial intelligence chatbot to help you improve your skills as a manager, you open a new … Continue reading 4 neuroscience-backed tips for using AI to learn more effectively
Walz orders ethics clampdown targeting state employees using prediction market information
Walz orders ethics clampdown targeting state employees using prediction market information Suswati Basu Minnesota Gov. Tim Walz has signed an executive order barring state employees from using confidential or nonpublic government information to participate in prediction markets, saying the measure is designed to strengthen ethics rules and preserve public confidence in state government. … Continue reading Walz orders ethics clampdown targeting state employees using prediction market information
Time saved by using AI is being spent on managing its output
Any time savings from AI are getting eaten up by fixing output, managing fragmented tools, and building the governance needed to make it work. By Constantine von Hoffman Published on July 24, 2026 Marketers aren’t struggling to adopt AI. They’re struggling to make it work. An Optimizely survey of more than 2,000 B2B … Continue reading Time saved by using AI is being spent on managing its output
Workers are interested in creative AI tools. But barely any are using it.
July 22, 2026 Workers are interested in creative AI tools. But hardly any are using them BY Ella Chakarian Artificial intelligence is changing how people view creativity in the workplace. While some leaders have touted the technology as improving the creative process at their companies, there are broader concerns about outsourcing the creative process to AI. … Continue reading Workers are interested in creative AI tools. But barely any are using it.
You’re using AI to scale the wrong part of GTM
Use AI to eliminate busywork and uncover better account insights so your team can spend more time building the relationships that win deals. By Steve Armenti Published on July 9, 2026 AI has taken over go-to-market, and that’s not hyperbole. In Salesforce’s 2026 State of Sales report, 87% of sales organizations said they … Continue reading You’re using AI to scale the wrong part of GTM
Target joins a rank of companies using a points system to track employee attendance
July 07, 2026 Target joins a rank of companies using a points system to track employee attendance BY Ella Chakarian Starting this September, Target will start tracking store and warehouse employees’ unexcused absences and lateness with a points system, according to a report by Business Insider. Employees will receive a quarter of a point for being … Continue reading Target joins a rank of companies using a points system to track employee attendance
The outlook is grim for admin assistant jobs, but these workers are using AI to get ahead
July 06, 2026 The outlook is grim for admin assistant jobs, but these workers are using AI to get ahead BY Associated Press With their numbers already in decline, secretaries and administrative assistants face another growing threat: artificial intelligence tools like ChatGPT and Claude that can accomplish aspects of their workload with a tap. Employment projection … Continue reading The outlook is grim for admin assistant jobs, but these workers are using AI to get ahead
Risks to look out for when using vibe coding to replace SaaS
Vibe coding can replace SaaS tools fast, but risks in security, integration and maintenance can quickly outweigh the savings. By Constantine von Hoffman Published on May 19, 2026 Vibe coding makes it easier than ever for marketers to replace SaaS tools with something they build themselves. However, easy doesn’t mean good, and the … Continue reading Risks to look out for when using vibe coding to replace SaaS
Will Advertisers Pay A Tax For Using AI?
Will Advertisers Pay A Tax For Using AI? by Laurie Sullivan , Staff Writer, May 8, 2026 AI has begun to disrupt the economy, and some believe states can generate additional funds by proposing a tax on artificial intelligence (AI) computing or AI processing, which automates how data is collected, cleaned, and analyzed, as well … Continue reading Will Advertisers Pay A Tax For Using AI?