Guy Yehiav September 11, 2020 The modern consumer has come to expect engaging, personalized experiences at every step of the shopping process from online browsing to in-store purchases. Seamlessly providing this customized and personalized experience helps brands meet and exceed customer expectations while also avoiding the dreaded “buyer’s remorse.” When shoppers receive highly personalized and … Continue reading Getting Personal: Using Technology for Personalization During The 2020 Holiday Shopping Season
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The Important of Using AMP for Mobile Optimization
Pam Aungst September 7, 2020 With Google incorporating the Core Web Vitals metrics into its algorithms in 2021, now more than ever, you’ll want your website to load as quickly as possible. And with Google’s “mobile-first” philosophy, you’ll want to be sure the mobile version of your site loads extremely quickly. In addition to the … Continue reading The Important of Using AMP for Mobile Optimization
4-Step Guide to Effectively Using Video to Relate with Your Customers Innovatively
Joseph Chukwube September 5, 2020 Engagement determines the effectiveness of any marketing strategy. Yet, the nature of video excludes interaction and it is a challenge for marketers to create a video strategy that engages the customer. Of course, internet users want video content from brands. But for brands to engage their customers using videos, they … Continue reading 4-Step Guide to Effectively Using Video to Relate with Your Customers Innovatively
Using Explainer Videos to Promote Brand Permanence
Victor Blasco August 31, 2020 In the hectic world we live in, we are surrounded by brands trying to catch our interest in many different ways. They offer us plenty of things to do, to see, to hear… In short, there’s a lot of content out there competing for our limited attention. So, when you … Continue reading Using Explainer Videos to Promote Brand Permanence
How to Optimize Your LinkedIn Posts Using Video
Jason Davis August 12, 2020 Video has been on the rise in marketing for years. This content marketing medium will forever remain an effective way to engage and retain your audience’s attention. If you’ve been on LinkedIn lately, the platform is hungry for video content. The reason for using video on LinkedIn is obvious: LinkedIn’s … Continue reading How to Optimize Your LinkedIn Posts Using Video
6 Tips on Using LinkedIn to Find a Job
JoAnne Funch August 10, 2020 LinkedIn remains the #1 platform for recruiters and hiring managers to find candidates to fill jobs so it stands to reason job seekers need to know how to use LinkedIn to find a job. According to Job-Hunt.org, “to land a job in 2020, you will need to have a strong … Continue reading 6 Tips on Using LinkedIn to Find a Job
How to Maximize Retirement Savings Using Your Company’s Employee Benefits Policy
Daniel Lee July 24, 2020 Employee benefits can have a significant impact on wealth accumulation, but the International Foundation of Employee Benefits Plans reports that 80% of companies struggle to get employees to read benefits materials. If you don’t correctly understand your company’s employee benefits policy, you can’t take full advantage of it. In the … Continue reading How to Maximize Retirement Savings Using Your Company’s Employee Benefits Policy
Who is Using Which Social Media Platform – A Demographic Look
Alannah Riner June 30, 2020 The demographics of those using social platforms are essential to know for any marketing strategy. Knowing who uses what platform helps to reach your specific audience in a more efficient way. As social media is changing constantly, it’s a good idea to frequently stay informed on statistics of each social … Continue reading Who is Using Which Social Media Platform – A Demographic Look
Is your business ready to start using LinkedIn Ads?
For most, LinkedIn Ads works best if you focus on getting people into your funnel — not on getting them to buy today. Jacob Baadsgaard on June 26, 2020 When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, … Continue reading Is your business ready to start using LinkedIn Ads?
7 Employee Advocacy Platforms Your Company Should Consider Using
Todd Kunsman June 25, 2020 No matter where employees are working — whether remotely or in various office locations — your organization must find ways to keep them engaged and contributing. One of the best ways to do so is with an employee advocacy platform. These are platforms that act as the organized central hub … Continue reading 7 Employee Advocacy Platforms Your Company Should Consider Using
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