Tag Archives: Using

5 Stats That Will Make You Wonder Why You Aren’t Using SMS Marketing

Tom Wozniak — August 30, 2019 Follow @tomwozniak — August 30, 2019 Digital marketing is constantly evolving, with new communication channels and platforms emerging on a constant basis. Marketers are always on the lookout for a new channel to add to their marketing programs and most of their attention is on those exciting opportunities (Augmented … Continue reading 5 Stats That Will Make You Wonder Why You Aren’t Using SMS Marketing

5 Key Tips: Using Your Platform to Promote Your Channel Incentives

Juan Ortiz — August 27, 2019 Follow @jcortiz22 — August 27, 2019 When you’re embarking on a new channel incentives campaign, the last thing you want is a labor-intensive program that adds unnecessary tasks to your already-busy agenda. That’s why it’s important to choose a platform that takes care of most of the busywork on … Continue reading 5 Key Tips: Using Your Platform to Promote Your Channel Incentives

How agencies can better engage with clients using agile

Flexible contracts and a team-based strategy are key to creating an effective agile organization. Stacey Ackerman on August 7, 2019 Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how? I’ve seen corporate marketing departments embark … Continue reading How agencies can better engage with clients using agile

Stop Using the Wrong Product Metrics: Unlocking Business Value

Clement Kao — July 30, 2019 — July 30, 2019 In my previous article, I discussed why product metrics sometimes don’t deliver business value, and I discussed best practices for driving business value as a product manager through a flexible framework of product metrics. To recap, the framework has the following eight components: Determine the … Continue reading Stop Using the Wrong Product Metrics: Unlocking Business Value

Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]

Clement Kao — July 24, 2019 — July 24, 2019 This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Check out Part Two here, when you’re finished with this article. As a product manager, your job is to drive … Continue reading Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]

4 Benefits of Using Project Management Services for Business

Kimberly Grimms — July 23, 2019 Follow @https://twitter.com/kimberlygrimms — July 23, 2019 Struggling to get your team to work efficiently and beat deadlines? Maybe it’s time you used a Salesforce project management service, to iron out the kinks and get things at the office running like clockwork. Here’s a guide to help you understand the … Continue reading 4 Benefits of Using Project Management Services for Business

Using Pop Culture as a Tool to Bring Diverse Workforces Together

Steven Handmaker — July 12, 2019 Follow @handmaker — July 12, 2019 Communicating to and seeking to inspire your employees will always be an exciting challenge. When seeking to inspire, it can’t be all business 24/7 or that message gets tuned out. So, you may be asking yourself, what tool will make your re-purposed information … Continue reading Using Pop Culture as a Tool to Bring Diverse Workforces Together