Tag Archives: Using

Introducing the ‘content conversation’: The new twist in content marketing using live video

As you develop your 2018 content marketing plans, don’t leave out live video. Columnist Brent Hieggelke explains how live video is changing the way brands interact with their audiences. Brent Hieggelke on January 29, 2018  It’s no secret that the way brands are trying to deliver messages to consumers has dramatically changed over the past … Continue reading Introducing the ‘content conversation’: The new twist in content marketing using live video

How companies are using chatbots for marketing: Use cases and inspiration

In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales, explaining what you can learn from them. Daniel Faggella on January 23, 2018 As businesses continue to find ways of cutting costs and improving customer engagement, chatbots have become a … Continue reading How companies are using chatbots for marketing: Use cases and inspiration

How to Increase YouTube Video Views Using Content Marketing Tools

Disha Dinesh — January 10, 2018 Follow @Disha_Dee — January 10, 2018 Creating a YouTube channel is easy. It takes about five minutes and a few clicks of a button. But growing a following of YouTube subscribers is a different story. Some channels enjoy massive popularity initially, but fail to grow beyond a point, while … Continue reading How to Increase YouTube Video Views Using Content Marketing Tools

The Importance of Using Visual Content in Social Media Marketing

Angela Hausman, PhD — December 29, 2017 Follow @MarketingLetter — December 29, 2017 Social media plays a vital role in today’s digital marketing. Marketers leverage social media platforms to target specific audiences and deliver high-quality content to a large number of people at the same time. That way, marketers can effectively promote their businesses, as … Continue reading The Importance of Using Visual Content in Social Media Marketing