Susan Friesen April 21, 2021 Best Practices For Using Photos and Graphics in Web Design Let’s update the old cliché. If a photo is worth a thousand words, then a digital photo, on your website, is worth a thousand clicks. That’s because using images in website design is one of the simplest things you can … Continue reading Using Images In Your Website: What You Need To Know
Paul Keijzer April 21, 2021 In order to successfully implement 360-degree feedback in your workplace, it is necessary to be aware of the mistakes commonly made before embarking on the process, so you avoid them. When done the right way, multi-rater feedback systems can bring about massive positive change and maximise effectiveness at the individual, … Continue reading 3 Common Mistakes to Avoid While Using 360 Multi-Rater Feedback
Jonathan Crossfield April 14, 2021 Social media marketing is all about capturing and holding interest. This is even more true of short-form video formats like Instagram Reels or TikTok. If your video can’t capture the viewer’s interest within a couple of seconds, they’ll likely scroll right past to that funny lip synch gag further down … Continue reading Using Reels to Generate ‘Know, Like and Trust’ (with Examples)
Christopher Jankun April 14, 2021 As we leave a year like no other behind us and transition into 2021, the goal for paid search advertisers remains the same: to reach the right audience at the right time and turn that click into a lead or sale. One of the best ways to do that is … Continue reading How to Supercharge Your PPC Performance Using LinkedIn Audiences
Leslie Finlay March 15, 2021 Today, anyone with a computer can create their own digital works without too much hassle. With an internet connection, they can also publish that work in an instant. This user-friendliness wasn’t always the case — and it’s largely thanks to WYSIWYG editing programs. So, what is a WYSIWYG editor? Using … Continue reading What Is a WYSIWYG Editing Program and Why Should You Be Using One?
Garry West March 15, 2021 Trying to decide whether to spend marketing resources on PPC or SEO? Alternatively, you could ditch the ‘either/or’ approach and explore ways in which they complement each other. After all, both PPC and SEO are about directing online searchers to your website, so why not combine the two in order … Continue reading Using PPC & SEO Together to Generate Leads
Melanie Benson March 14, 2021 geralt / Pixabay No matter how good an entrepreneur is at planning out their growth steps, sometimes life throws a curveball. A family illness or death can derail an owner’s focus for months. An unexpected economic downturn such as the 2009 credit debacle can change people’s buying patterns overnight. A … Continue reading How Business Owners Thrive in Uncertain Times Using The 80% Plan
Richard Conn March 5, 2021 If you are looking to supercharge your organization’s e-commerce operations, switching to a VoIP phone system could be hugely beneficial. It’s time to ask yourself how your business shapes up when it comes to communication. There’s a lot more to think about when overhauling your communication techniques and strategy than … Continue reading 5 Ways to Improve E-Commerce Operations Using VoiP
Jon-Mikel Bailey March 3, 2021 It’s ok, it happens to the best of us, no need to beat yourself up over it. What are “negative keywords?” This is a list of terms that have the exact opposite intent of your target keywords or can change the meaning of a keyword. This list tells Google what … Continue reading Are You Using Negative Keywords in Your PPC Campaigns?
Katie Rios-Santos February 11, 2021 For B2B companies, using social media may seem like a huge undertaking, especially if you aren’t familiar with the current social platforms. While it may seem easy for consumer brands to build a following, your B2B brand can also create a strong social media presence. In this blog, we share … Continue reading Expert Tips on Using Social Media for B2B Companies