Tag Archives: Using

Using AMP? A known bug is probably screwing up your Google Analytics

Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more. Danny Sullivan on March 2, 2017   If you are using the Google-backed Accelerated Mobile Pages, there appears to be an excellent chance that those AMP pages are not being tracked correctly, if you use Google Analytics. Christian … Continue reading Using AMP? A known bug is probably screwing up your Google Analytics

Using social media to jump-start your content marketing strategy

Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs. Jordan Kasteler on February 28, 2017   Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users … Continue reading Using social media to jump-start your content marketing strategy

7 ways small retailers can compete with retail giants using Google Shopping

Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. Andreas Reiffen on February 23, 2017   To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, … Continue reading 7 ways small retailers can compete with retail giants using Google Shopping

Mailable Microsites: How REI ‘Served’ Up Interactivity Using Hamburger Menu

Kevin George — January 29, 2017 Follow @imkevin_monk— January 29, 2017 Any object’s value is based on its utility in day-to-day situations. When the application of an object surpasses its initially defined purpose, it is called value addition. Value addition is always welcome. A minor tweak in the interaction to simplify the method of information … Continue reading Mailable Microsites: How REI ‘Served’ Up Interactivity Using Hamburger Menu