Beth Corby — August 7, 2017 — August 7, 2017 Every email you send pushes customers closer to or further away from a purchase. The stakes are high when you’re building a brand. Marketers agonize over every little way they can increase conversions, tweaking button colors and subject lines—think of Google testing 41 different shades … Continue reading How to Increase Email ROI Using Referral Marketing
Angela Hausman, PhD — August 2, 2017 Follow @MarketingLetter — August 2, 2017 It seems everyone today is talking about growth hacking and a number of firms offer this as a stand-alone strategy. But, the fastest and surest way to grow your business is through data analytics focused on understanding your customer—or, better yet, understanding … Continue reading Growth Hacking: Using Big Data to Generate Bankable Results
Being late to the martech space has its advantages. Besides learning from the industry’s experience in ad tech, says contributor Malcolm Cox, you can also draw upon these six old adages. Malcolm Cox on August 2, 2017 Late last year, Gartner published a report that predicted that CMOs would spend more on technology than … Continue reading Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest
Matt Gill — July 25, 2017 — July 25, 2017 geralt / Pixabay In my last blog post, “The Latest LinkedIn Change—Have You Kept Up?, I shared a bit of the behind-the-scenes view on how recruiters are using LinkedIn as a tool for tracking and communicating to potential candidates. In this post, I’ll focus on … Continue reading Using LinkedIn to Stay Relevant to Recruiters
Ruben Ugarte — July 21, 2017 — July 21, 2017 I remember the first time that a client told me how much analytics had helped their business. They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. It wasn’t magic or fancy tactics. They simply used … Continue reading Product Analytics: A Comprehensive Guide to Using Data for Better Product Decisions
Jonathan Chan — July 21, 2017 Follow @joncwrites — July 21, 2017 rawpixel / Pixabay Word-of-mouth is one of the most valuable types of marketing for your startup business. In fact, it has been shown to influence anywhere up to 50% of all purchase decisions. Think of it this way – if you’ve never heard … Continue reading How to Promote Your Startup Using Social Influencers
Dani Avitz — July 14, 2017 — July 14, 2017 FirmBee / Pixabay Here’s a scenario you might be familiar with: a quote you received from a supplier is generating virtual dust in your inbox. You haven’t addressed it because you still need to review your list of current inventory so you can determine what … Continue reading Using Data to Fuel Ecommerce Growth
By Richa Pathak July 13th, 2017 LinkedIn Sales Navigator helps you build and nurture customer relationships. It helps increase sales and revenue. It’s an advanced tool to find leads in the targeted industry and specific geography. Target right buyers and companies could increase the chances to succeed. By personalizing outreach you can add value to … Continue reading How To Start Using LinkedIn Sales Navigator To Get More Leads
Mindi Rosser — July 2, 2017 Follow @MindiRRosser — July 2, 2017 There’s something to be said for early adopters who latch onto a trend and figure out how to leverage it. Using hashtags on LinkedIn is one of those trends, and here’s how you can use them to your advantage. Weave hashtags into your … Continue reading How Can You Start Using Hashtags Effectively on LinkedIn?
Michelle Hill — June 30, 2017 Follow @VerticalLeap — June 30, 2017 Predictive analytics turns your existing data into a roadmap of future user actions. By modeling user behaviour against a range of influences that impact buying decisions, you can use predictive analytics to understand when people are most likely to buy. This is a … Continue reading Using Predictive Analytics to Increase Sales – Without Increasing Your PPC Budget
