Tag Archives: Using

Using intent as a unit of B2B campaign measurement

ZoomInfo’s Hussam AlMukhtar shares his intent strategy and how it can impact B2B marketing and sales. Chris Wood on December 15, 2021 Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at … Continue reading Using intent as a unit of B2B campaign measurement

How to Start Using Social Media for Your Business in 2022

Kinga Edwards December 12, 2021 Social media offers a brand many communication opportunities, but starting operations on several platforms at the same time without a properly prepared strategy can do more harm than good. It is worth carefully analyzing individual social networks – even if setting up a profile is a matter of a few … Continue reading How to Start Using Social Media for Your Business in 2022

Unlock Your Real Business Problem – and Solve it – Sooner Using Anticipatory Leadership

Daniel Burrus December 4, 2021 If you have read any of my past blogs, you know that in my Anticipatory Leader System, I teach a competency called the Skip It Principle. On the surface, something like problem skipping might seem like a hands-off approach to solving an issue that arises in your organization; however, it’s … Continue reading Unlock Your Real Business Problem – and Solve it – Sooner Using Anticipatory Leadership

8 Top Channels to Recruit Generation Z Using a SaaS for Recruitment

Stacy Lee November 29, 2021 There has probably been no other time when the importance of generations was as discussed as nowadays. It’s been one of the burning issues in the past few years, influencing how marketers establish their strategies and how businesses sell their products. Using the same formula to appeal to those in … Continue reading 8 Top Channels to Recruit Generation Z Using a SaaS for Recruitment

How marketers can keep customers engaged using data

Successful customer engagement depends on good data. Corey Patterson on November 23, 2021 at 1:11 pm One of the most difficult challenges marketers face is keeping customers engaged long enough to buy. And while there are multiple factors involved, this problem often stems from bad data. Kate Adams, SVP of Marketing at data solutions company … Continue reading How marketers can keep customers engaged using data

The Black Friday Beat: The Best Email Cadences, And Who’s Using Them

The Black Friday Beat: The Best Email Cadences, And Who’s Using Them by Ray Schultz , Columnist, November 5, 2021 Brands gearing up for Black Friday should not skimp when it comes to email frequency, judging by Email is the new Black (Friday), a study from Pathwire in partnership with Ascend2.  Of the email teams … Continue reading The Black Friday Beat: The Best Email Cadences, And Who’s Using Them

How to Reduce Time-to-Hire Using a Recruitment Tool

Stacy Lee November 2, 2021 Recruitment is an inherently challenging process that requires attention to detail, a methodic approach, and consistency. Yet, the COVID-19 crisis has made hiring even harder as recruiters have to navigate the Great Resignation and lack of high-quality candidates. According to the Manpower Group Survey (2021), seven in ten companies have … Continue reading How to Reduce Time-to-Hire Using a Recruitment Tool