Tag Archives: Using

How political campaigns are using contextual insights to reach more voters

Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters. Chris Wood on June 6, 2022 With midterm elections coming up, political campaigns are pulling out all the stops to reach voters in the shifting digital landscape. Strategists are having to navigate a new set of privacy data restrictions, … Continue reading How political campaigns are using contextual insights to reach more voters

How to get better at using inclusive language in the workplace

By Jackie Ferguson and Roxanne Bellamy   May 20, 2022 Even people who champion diversity and are knowledgeable about the topic can be nervous about choosing the correct words to describe various aspects of personal identity. This is especially true when interacting with people whose personal identities they have not often encountered. How should I … Continue reading How to get better at using inclusive language in the workplace

6 strategies for using a DAM to manage modular content

The increased demand for high-quality content has marketers adopting a modular strategy. This means centralizing content files in a digital asset management (DAM) tool, able to be deployed in different combinations, depending on the channel or customer. “The whole idea of modular content is to create content in blocks or sets which you can then … Continue reading 6 strategies for using a DAM to manage modular content

Using analytics to optimize marketing spend and drive sales

CarMax maps out their growing omnichannel marketing analytics strategy. Chris Wood on May 5, 2022 “Our No. 1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference. … Continue reading Using analytics to optimize marketing spend and drive sales

Using Predictive Analytics to Improve Customer Experience Through Personalization

Using Predictive Analytics to Improve Customer Experience Through Personalization Henry Bell / 09 Mar 2022   The development of smartphone and computer technologies, and the internet in general, have influenced customers’ default behavior and expectations when it comes to customer experience. More and more shopping is moving online, which is a very different environment, especially … Continue reading Using Predictive Analytics to Improve Customer Experience Through Personalization