Vibe coding can replace SaaS tools fast, but risks in security, integration and maintenance can quickly outweigh the savings. By Constantine von Hoffman Published on May 19, 2026 Vibe coding makes it easier than ever for marketers to replace SaaS tools with something they build themselves. However, easy doesn’t mean good, and the … Continue reading Risks to look out for when using vibe coding to replace SaaS
Will Advertisers Pay A Tax For Using AI? by Laurie Sullivan , Staff Writer, May 8, 2026 AI has begun to disrupt the economy, and some believe states can generate additional funds by proposing a tax on artificial intelligence (AI) computing or AI processing, which automates how data is collected, cleaned, and analyzed, as well … Continue reading Will Advertisers Pay A Tax For Using AI?
Google Tests ‘Ask YouTube’ AI Search by Laurie Sullivan , Staff Writer, April 28, 2026 An experimental feature announced in YouTube Labs enables site visitors to ask complex questions and receive multimodal results that include video and text. Some might consider the test, “Ask YouTube,” to be a more sophisticated version of a feature introduced … Continue reading Google Experiments With ‘Ask YouTube,’ Using AI To Search Across Videos
Most teams have access to AI, but still struggle to see meaningful results. The issue isn’t the tools, but where they’re applied. By Susan Ferrari Published on April 7, 2026 I had a conversation recently with the head of operations at a large nonprofit. It wasn’t about which AI tool is best or … Continue reading Using AI isn’t the same as getting value from it
April 01, 2026 3 signs your company is using AI incorrectly BY Sharon Gai The productivity numbers don’t lie. Or do they? Most companies have now rolled out AI tools enterprise-wide. Licenses have been purchased. Trainings have been scheduled. Slack channels have been flooded with prompts. And yet, when leadership asks about the ROI, the room … Continue reading 3 signs your company is using AI incorrectly
March 23, 2026 Why your employees aren’t using the AI you bought BY Varun Puri Enterprise AI spending hit $ 37 billion in 2025—a 200% jump from the year before. The message from the C-suite couldn’t be clearer: AI is no longer a competitive advantage. It’s table stakes. So why are three-quarters of enterprises still stuck … Continue reading Why your employees aren’t using the AI you bought
March 02, 2026 Should you be using AI for performance reviews? BY Tomas Chamorro-Premuzic and Ben Dattner During the last decade, digital innovations have produced a range of recruitment and evaluation tools: now, whenever you first apply for a job, you are less likely to be judged by humans and more likely to be assessed by … Continue reading Should you be using AI for performance reviews?
Holiday Shoppers Using AI Are Open To Buy Through It by Laurie Sullivan , Staff Writer, November 14, 2025 Instant checkout on platforms like ChatGPT was one of the first features to emerge from a recent wave of partnerships between AI and ecommerce companies. Now companies like Google, which released several shopping agents this week, … Continue reading Holiday Shoppers Using AI Are Open To Buy Through It
October 20, 2025 5 cases when using AI to search beats Googling For decades now, Google has been the unquestioned champion of search—our digital oracle, the first and last stop for every question, from “What’s the best pizza place near me?” to “How many protons are in a carbon atom?” But here’s the key difference … Continue reading 5 cases when using AI to search beats Googling
Even without a CDP, marketers can start delivering personalized experiences by using existing CRM and BI tools to unify customer data. Caroline Hodson on October 9, 2025 Personalization is no longer optional. Customers expect a seamless, relevant experience at every touchpoint. For most marketers, however, this ambition is met with the harsh reality of … Continue reading How to unify customer data using tools you already have
