Tag Archives: Local

S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies

S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies by Laurie Sullivan  @lauriesullivan, March 3, 2022 France-based S4M, which focuses on providing data that brings consumers into local businesses, rebranded to Ask Locala on Thursday. The company continues to build out its services on multiple platforms including mobile, as cookies and … Continue reading S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies

Smart Shopping, Local Campaigns Will Transition To Performance Max

Smart Shopping, Local Campaigns Will Transition To Performance Max by Laurie Sullivan  @lauriesullivan, January 27, 2022 Ready or not, Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns to Performance Max, which the company announced in November 2021. Smart Shopping campaigns will automatically upgrade in July, and Local campaigns will upgrade in August. … Continue reading Smart Shopping, Local Campaigns Will Transition To Performance Max

Best Local SEO Practices to Supercharge Your Rankings [Infographic]

Hazel Raoult December 29, 2021 Whether you’re a CEO of a small enterprise or a large business, you should implement local SEO strategies. Why? Local SEO practices boost your brand’s visibility by making your venture stand out from other local businesses in the Google search results. Your business can gain recognition, attract relevant website traffic, … Continue reading Best Local SEO Practices to Supercharge Your Rankings [Infographic]

Google Local News Features For Search Gives Publishers Visibility

Google Local News Features For Search Gives Publishers Visibility by Laurie Sullivan , Staff Writer @lauriesullivan, November 16, 2021 Are you searching for information about your community? Google has released search features that aim to increase visibility for local news content about communities. Released Tuesday, one option expands on a feature previously rolled out, for COVID-related searches. … Continue reading Google Local News Features For Search Gives Publishers Visibility

Comparing Online Marketing Tactics for Local and International Companies

Vikas Kalwani September 20, 2021 Many multinationals suffer from the same limitations that plague many small businesses. They are disadvantaged because they have little or no local presence, so internet marketing techniques need to be explicitly fine-tuned to establish a competitive edge over their competitors. If you’re running an international company, it’s worth considering why … Continue reading Comparing Online Marketing Tactics for Local and International Companies

8 Trust Signals for Your Local Business Website

Amanda Stephens August 12, 2021 Table of contents Photography About Us Page Contact Us Page Pricing Social Media Links Testimonials or Reviews Certifications, Memberships, and Awards Any Unique Value Propositions Bonus: Covid Protocols As a local business, your website is a critical marketing tool. Whether referred by word of mouth or found through a Google … Continue reading 8 Trust Signals for Your Local Business Website

The Bare Minimum Guide to Local SEO for a Small Business

Erika Dickstein July 11, 2021 The thing you learn about owning a small business is that there is always something else you should be doing. It might be focusing on business development tasks, writing an employee handbook, or updating your year-to-date revenue actuals to forecast. But, there is always something that stays on the to-do … Continue reading The Bare Minimum Guide to Local SEO for a Small Business