Tag Archives: Local

Taking a page from politics: Local campaigns at scale

A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality. Gary Ellis on March 27, 2019 Over the past two decades, the race for audiences propelled a shift away from local. Mainstream national news trumped local, national chain stores … Continue reading Taking a page from politics: Local campaigns at scale

How to Use the Power of Local SEO for Your eCommerce Site

Sarah Voigtman — February 1, 2019 — February 1, 2019 FirmBee / Pixabay Local SEO is a necessity for eCommerce businesses that want to thrive, not just survive. eCommerce and local SEO can seem mutually exclusive – the very nature of eCommerce means goods are accessible to people across a large geographic location. Yet, eCommerce … Continue reading How to Use the Power of Local SEO for Your eCommerce Site