Tag Archives: Local

Why local, fine-tuned models are the near future of the AI workflow

Here’s how fine-tuned AI models can revolutionize marketing workflows by providing focused intelligence tailored to your requirements. Chris Robson on May 31, 2024   For many people, ChatGPT is synonymous with generative AI. It was certainly the platform that captured the world’s attention. Even today, many people haven’t ventured further than the comfortable chat-based interface … Continue reading Why local, fine-tuned models are the near future of the AI workflow

Advertising in local markets: A playbook for success

Dominate local markets by mastering hyper-targeted advertising, creating localized content and fostering lasting customer relationships. Jessica Hawthorne-Castro on April 19, 2024   Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific … Continue reading Advertising in local markets: A playbook for success

New Shoppable Video Ads Expand Local Retailer Buying Options

New Shoppable Video Ads Expand Local Retailer Buying Options by Karlene Lukovitz  @KLmarketdaily, August 18, 2023 Through a new partnership, video ad-tech company VDX.tv is offering shoppable video ad units that include product specs, prices updated in real time and availability info across multiple, region-specific retailers.  VDX.tv has integrated capabilities from digital commerce tech company … Continue reading New Shoppable Video Ads Expand Local Retailer Buying Options

Google Bard Now Can Use Device’s Precise Location For Local Results

Google Bard Now Can Use Device’s Precise Location For Local Results by Laurie Sullivan , Staff Writer @lauriesullivan, June 2, 2023 Google Bard’s recent updates now can use a device’s “precise” location to serve up more relevant local results to questions through location settings. Granting Bard access to a device’s exact location will give the user … Continue reading Google Bard Now Can Use Device’s Precise Location For Local Results

Salesforce, Google partner on local commerce

A new integration will help merchants using Commerce Cloud highlight local availability of products across Google surfaces. Kim Davis on March 24, 2023 Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The move builds on Salesforce data that suggests both … Continue reading Salesforce, Google partner on local commerce

Journalism Groups Join Coalition To Save Local News

Journalism Groups Join Coalition To Save Local News by Laurie Sullivan  @lauriesullivan, January 27, 2023 Rebuild Local News, a coalition group, proposed a dramatic tax-based solution to the problem of disappearing local journalism, which is having significant social and political consequences, according to Near Media co-founder Greg Sterling. Turns out the art of news is dwindling. Since 2004, 2,100 … Continue reading Journalism Groups Join Coalition To Save Local News

Local Advertising To Remain Mostly Flat In 2023

Local Advertising To Remain Mostly Flat In 2023 by Laurie Sullivan  @lauriesullivan, November 9, 2022 Economic pressure and turnover of local businesses during the past couple of years will significantly impact 2023 ad buying.Some media is forecast to grow double the average, but many will decline, according to data released by Borrell Research on Wednesday. … Continue reading Local Advertising To Remain Mostly Flat In 2023

Amazon Reportedly Moves Deeper Into Local Ads, Creates ‘Start-Up’ Ad Business

Amazon Reportedly Moves Deeper Into Local Ads, Creates ‘Start-Up’ Ad Business by Laurie Sullivan  @lauriesullivan, June 8, 2022 Amazon has reportedly begun to focus more on local ads in an effort to compete with Google and its “near me” approach. One way is to support consumers through Amazon Fresh, a version of Whole Foods that … Continue reading Amazon Reportedly Moves Deeper Into Local Ads, Creates ‘Start-Up’ Ad Business