Tag Archives: Local

Yelp Personalizes Local Queries And Results To Gain Lead On Google, Others

Yelp Personalizes Local Queries And Results To Gain Lead On Google, Others by Laurie Sullivan , Staff Writer @lauriesullivan, August 27, 2019 Yelp launched a feature in its app on Tuesday that allows users to personalize what they see in the app. Now when two users with different lifestyles open up the Yelp app from the … Continue reading Yelp Personalizes Local Queries And Results To Gain Lead On Google, Others

Local Search Analytics Defines True Local Competitors, Performance

Local Search Analytics Defines True Local Competitors, Performance by Laurie Sullivan  @lauriesullivan, July 17, 2019 Google’s focus on hyperlocal search data prompted Moz to build a platform giving marketers tools to access competitive data for tracking and analytics. Local Market Analytics provides search engine optimization professionals with a feature Moz calls “multi-sampling of local SERPs … Continue reading Local Search Analytics Defines True Local Competitors, Performance

Google Prepares For Holidays With Smart Bidding, Local Campaign Features

Google Prepares For Holidays With Smart Bidding, Local Campaign Features by Laurie Sullivan  @lauriesullivan, Yesterday Google has already begun to prepare marketers for the holidays, even though the biggest shopping days of the year — Black Friday and Cyber Monday — may be more than four months away. On Wednesday the company introduced several features. … Continue reading Google Prepares For Holidays With Smart Bidding, Local Campaign Features

Local Search: How Google My Business Can Improve Local Rankings

David Hunter — June 26, 2019 Follow @DavidHunterErie — June 26, 2019 Local SEO (Search Engine Optimization) is dominating the internet for businesses when it comes to ranking on Google. It may seem impossible to get your business to appear at the top of search engine results pages (SERP), but in reality, it just requires … Continue reading Local Search: How Google My Business Can Improve Local Rankings

Google bringing new Shopping experience with personalization, local and better checkout to U.S. next

Greg Sterling on May 14, 2019   In late March, Google rolled out a redesigned shopping destination in France. That turns out to have been a preview of the new global Google.com shopping experience being announced Tuesday at Google Marketing Live. Google Shopping originally launched as Froogle in 2002, then evolved into Google Product Search … Continue reading Google bringing new Shopping experience with personalization, local and better checkout to U.S. next