Tag Archives: Local

What to Do About BERT & Google’s Recent Local Algorithm Update

Gordon Donnelly — November 19, 2019 Keeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page) occur. Mostly, these updates occur in the name of increasing relevance in the SERP. They benefit sites that produce quality, fresh, … Continue reading What to Do About BERT & Google’s Recent Local Algorithm Update

4 Free Ways Local Businesses Can Get Found By More Customers in “Near Me” Searches

Toby Scammell — November 18, 2019 Follow @tobyscammell The internet has turned local business on its head, giving rise to e-commerce companies like Amazon that compete with mom-and-pop shops in just about every retail category. The silver lining is that the mobile web has also made it easier than ever for people to search, find, … Continue reading 4 Free Ways Local Businesses Can Get Found By More Customers in “Near Me” Searches

6 Proven Local Email Marketing Ideas For Small Businesses

VerticalResponse — October 18, 2019 Follow @VR4SmallBiz Email is often underutilized by small, local businesses despite the fact that it boasts a whopping 122 percent ROI — more than four times that of social media and direct mail. Whether you own or operate an auto repair shop, landscaping business, tax preparation service or other local … Continue reading 6 Proven Local Email Marketing Ideas For Small Businesses

Voice Enables Local Businesses To Compete With Amazon

Voice Enables Local Businesses To Compete With Amazon by Laurie Sullivan , Staff Writer @lauriesullivan, October 11, 2019 Ashwin Ramesh, CEO at Synup, believes voice search and services are increasingly and rapidly becoming an important part of selecting a local retailer. This is based on data that company analyzed. Search Insider highlighted some of the numbers … Continue reading Voice Enables Local Businesses To Compete With Amazon

5 High-Impact Lead Generation Strategies for Local Businesses

Brad Smith — September 23, 2019 Follow @bsmarketer — September 23, 2019 Local businesses are up against it. With Amazon dominating eCommerce and Walmart dominating brick-and-mortar, many local businesses are struggling to compete. Let’s face it: These aisles aren’t going anywhere. Effective local lead generation strategies can help you do so. While other digital marketing … Continue reading 5 High-Impact Lead Generation Strategies for Local Businesses

Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing

Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing by Laurie Sullivan  @lauriesullivan, September 16, 2019 With the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for marketers, according to a study released by Borrell Associates … Continue reading Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing

A Simple Local SEO Checklist to Improve Your Small Business or Retail Store

Jake Sheridan — September 12, 2019 Follow @jsvxc — September 12, 2019 Did you know that 72% of people conducting a local search will visit a store within 5 miles Or maybe that 46% of all searches on Google are local searches. And that’s just some local SEO statistics. Point is: local SEO should be … Continue reading A Simple Local SEO Checklist to Improve Your Small Business or Retail Store