Tag Archives: Local

Will Facebook’s news aggregation feature increase engagement for local publishers?

Now in more than 100 cities, “Today In” pulls local content into an opt-in daily News Feed digest and a standalone section within its mobile app. Robin Kurzer on October 11, 2018   Facebook announced Wednesday that it was testing a way to drive local engagement with relevant news and information in more than 100 U.S. … Continue reading Will Facebook’s news aggregation feature increase engagement for local publishers?

How Sponsoring Local Events Can Boost Your Business [Infographic]

Brian Wallace — September 17, 2018 Follow @nowsourcing — September 17, 2018 Getting creative with the marketing budget dollars means more than just bigger, flashier ads. Smart business leaders know that thinking outside of the box, especially when it comes to marketing, can lead to surprising returns. Opportunities for corporate sponsorships are everywhere and available … Continue reading How Sponsoring Local Events Can Boost Your Business [Infographic]

Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

Kaleigh Moore — September 16, 2018 Follow @kaleighf — September 16, 2018 For a tradition that only dates to 2010, you have to hand it to Small Business Saturday. The unofficial shopping holiday now has 70% awareness amongst U.S. consumers, with 64% of survey respondents indicating that their primary motivation for shopping on the day … Continue reading Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

How Local Businesses Can Survive the Rise of Online Shopping

Nishadha Silva — August 31, 2018 Follow @rumblinglankan — August 31, 2018 With people increasingly looking to do their shopping online via sites like Amazon, brick and mortar businesses are clearly struggling to survive. But there is still plenty of demand for in-store shopping highlighted by the growth of onsite shoppers in Target stores. The … Continue reading How Local Businesses Can Survive the Rise of Online Shopping

‘Near Me’ Searches Don’t Need Keywords To Find Local Goods, Services

‘Near Me’ Searches Don’t Need Keywords To Find Local Goods, Services by Laurie Sullivan , Staff Writer @lauriesullivan, August 27, 2018 About 69% of consumers use their smartphone to help them shop. Some 63% use the phone to research products, while 62% compare prices, 56% look for coupons or deals, 54% check for store hours, and … Continue reading ‘Near Me’ Searches Don’t Need Keywords To Find Local Goods, Services

Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows

Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows by Laurie Sullivan  @lauriesullivan, August 16, 2018 Local citations —  any mention of the company’s name, address and phone number in search results — not only helps people searching find the information needed, but also assists in ranking the business higher in search query results, … Continue reading Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows