Comcast Connects ‘Universal Ads’ To AI Via MCP by Laurie Sullivan , Staff Writer, May 13, 2026 Moving performance advertising and marketing deeper into television, Comcast on Wednesday released a tool for the Model Context Protocol (MCP), an open standard for connecting AI tools to external data sources, as an extension of its existing developer … Continue reading Comcast Connects Universal Ads To Advertisers’ AI Tools
A practitioner’s guide to deindexing, removal requests, and managing client search results. By Erase.com Published on April 14, 2026 When a client calls about a damaging search result, you might typically default to one of two responses: “we can suppress it” or “there’s nothing we can do.” Both skip the middle ground — where … Continue reading How Google’s removal tools work for SEO and reputation management by Erase Technologies
Marketing stacks with too many underused platforms are adding cost, complexity and drag where efficiency was promised. By Tav Laskauskas January 16, 2026 Every week, there’s a new AI-powered marketing tool promising to revolutionize your workflow. It’s tempting to try them all. But here’s what’s actually happening: marketing stacks are more cluttered than … Continue reading How to tell if you have too many tools in your stack
A deep look at the shift from tools and workflows to governance as brands prepare for external agents, AI search and new regulatory demands. Allen Martinez on December 8, 2025 Scott Brinker and Frans Riemersma’s “Martech for 2026” keynote opened with a wall of logos — AI agents everywhere. Content production agents deployed by … Continue reading How to level up your AI maturity from tools to transformation
The new data tools aim to turn trusted data into faster decisions, smoother campaigns and customer experiences that actually deliver. Constantine von Hoffman on October 15, 2025 Twilio today launched a suite of data capabilities aimed at one of marketers’ biggest challenges: trusting their data enough to act on it promptly. The new features … Continue reading Twilio launches data tools to help marketers trust their signals and move faster
Even without a CDP, marketers can start delivering personalized experiences by using existing CRM and BI tools to unify customer data. Caroline Hodson on October 9, 2025 Personalization is no longer optional. Customers expect a seamless, relevant experience at every touchpoint. For most marketers, however, this ambition is met with the harsh reality of … Continue reading How to unify customer data using tools you already have
Future-ready stacks combine SaaS, AI, workflows and human skills into adaptive systems. Here’s how to manage capabilities as your new foundation. Frans Riemersma on October 10, 2025 “RIP SaaS, hello AI” has become a popular refrain online, implying AI will replace SaaS. That framing, however, overlooks how martech stacks actually work. The debate between … Continue reading Martech stacks evolve through capabilities, not tools
September 23, 2025 AI tools aren’t making much of a difference for companies These days, investors, founders, analysts, and tech loyalists can’t stop talking up how artificial intelligence will radically remake the future of work. But a new study suggests that while AI might have some amazing future uses, at the moment, it’s not doing … Continue reading AI tools aren’t making much of a difference for companies
More Americans are using AI tools in everyday search, with ChatGPT use nearly tripling while Google’s share slips, a survey of U.S. users finds. Danny Goodwin on September 2, 2025 Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are quickly gaining ground. That’s according to a new … Continue reading ChatGPT, AI tools gain traction as Google Search slips
Cut through AI-driven chaos with orchestration that unifies workflows and channels, strengthens brand trust and delivers real results. Benu Aggarwal on August 22, 2025 Marketers today aren’t short on tools or content — they’re drowning in both. Fragmented stacks, manual processes and an overwhelming tide of generic AI output have created more chaos than … Continue reading Marketers are drowning in tools and content, and only orchestration can pull them out
