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Be more confident in your content strategy with these 4 tips

In this live webinar, learn how to get your content strategy to work, with a clear and repeatable way to measure, manage, and optimize. Cynthia Ramsaran on November 10, 2021 Do you ever feel like you are wasting time and money on content syndication? Marketers seem bound to ever-increasing and hard to achieve lead goals. … Continue reading Be more confident in your content strategy with these 4 tips

Forget TikTok – Try These Booming Social Media Networks Instead

Richard Tiland October 22, 2021 Are you looking to grow your business? We’ll assume the answer is yes! As a business owner, you’re probably very familiar with social media platforms such as Facebook, Instagram, or TikTok. You might even be using them to promote your offer. That’s terrific. But if that’s the case, you also … Continue reading Forget TikTok – Try These Booming Social Media Networks Instead

What is digital asset management, and why do marketing technology stacks need these tools?

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Pamela Parker on October 19, 2021 Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. … Continue reading What is digital asset management, and why do marketing technology stacks need these tools?

What is customer journey analytics and how are these tools helping marketers?

Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships. Pamela Parker on October 14, 2021 Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This … Continue reading What is customer journey analytics and how are these tools helping marketers?

Top 10: YOU (Your Company) Are CAUSING Churn. Are You Doing Any of These 10 Things?

Steve Bernstein October 15, 2021 I don’t mean to be negative but I suspect you (and your colleagues) are guilty of driving churn. How many of these things are your company doing? Are you single-threading (i.e. generally working with one primary point of contact) in an account?And then, when that person (inevitably) changes jobs you’re … Continue reading Top 10: YOU (Your Company) Are CAUSING Churn. Are You Doing Any of These 10 Things?

What is marketing work management and how do these platforms support agile marketing?

There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers. Pamela Parker on October 7, 2021 Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while … Continue reading What is marketing work management and how do these platforms support agile marketing?

Improve Your Social Media Strategy on Twitter with These 4 Tools

Susan Gilbert October 6, 2021 Today I have some resources to help you improve your marketing strategy on Twitter. Keeping track of the latest tweets from your audience on Twitter is an on-going process with around 6,000 tweets going out every second. In order to reach your target audience you need to narrow these down … Continue reading Improve Your Social Media Strategy on Twitter with These 4 Tools

Find Brand Mentions With These 4 Social Monitoring Tools

Susan Gilbert September 29, 2021 Today I have some social monitoring resources to help you improve your brand presence online. Keeping track of your mentions online can help you develop a message that resonates with your audience. Your business can better determine how well your marketing campaigns are performing with the right tools in place. … Continue reading Find Brand Mentions With These 4 Social Monitoring Tools