Category Archives: B2B Technology

Targeting B2B personas in the right channels to optimize campaigns

One Door improved campaign engagement by meeting their customers where they are. Chris Wood on November 17, 2021 Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. “Our mission … Continue reading Targeting B2B personas in the right channels to optimize campaigns →

B2B cozies up to empathy

B2B Technology

Plus the search for a marketing ops ninja rock star… Kim Davis on October 12, 2021 Customer success gets passionate We spoke to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love. Cipriani-Espineira was last week promoted from VP Customer Success to Chief Customer Officer at B2B scheduling … Continue reading B2B cozies up to empathy →

Brightcove introduces B2B streaming tool CorpTV

B2B Technology

With the tool, businesses can set up their own streaming app and even sell ads into their content. Chris Wood on October 8, 2021 This week, video technology company Brightcove introduced a new tool, Brightcove CorpTV, that aims at providing a platform to B2B marketers looking to launch Netflix-style streaming content. By building out a … Continue reading Brightcove introduces B2B streaming tool CorpTV →

B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers

B2B Technology

B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers by Laurie Sullivan @lauriesullivan, December 21, 2020 A recent privacy survey finds that 62% of businesses don’t tell customers about ad trackers collecting their data, and 55% of 1,416 business leaders polled across the United States and Canada believe their company has well-defined and … Continue reading B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers →