Tag Archives: boost

How to use AI and machine learning to boost marketing data management

Connect teams, evaluate processes and implement programs using AI and ML for data challenges. Chris Wood on November 10, 2022   There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be … Continue reading How to use AI and machine learning to boost marketing data management

Drive more revenue now: Customer-focused strategies to boost conversion rates by SheerID

Drive conversion rates so stellar, you’ll calculate them twice just to be sure. SheerID on October 27, 2022   The “will-they-won’t-they?” talk about a recession has marketers crunching the numbers on their 2023 budgets and asking, “How can we continue acquiring new customers and keep the ones we already have?” Optimizing your conversion rates with … Continue reading Drive more revenue now: Customer-focused strategies to boost conversion rates by SheerID

Salesforce unveils features to boost automation for marketing and sales

Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels Constantine von Hoffman on September 16, 2022 Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Marketing Cloud’s Account Engagement API enhancements are designed to automate personalization … Continue reading Salesforce unveils features to boost automation for marketing and sales

Here’s how California’s landmark ‘fast-food council’ could boost wages and change the industry

By Clint Rainey September 06, 2022 California Governor Gavin Newsom signed a first-of-its-kind bill into law on Labor Day that gives fast-food workers a say on their employment terms and industry working conditions, including the ability to raise their own minimum wage to $22 an hour.     The FAST Recovery Act is a radical … Continue reading Here’s how California’s landmark ‘fast-food council’ could boost wages and change the industry

How video SEO can boost your overall digital marketing strategy

Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content. Internet Marketing Ninjas on August 31, 2022   When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. And … Continue reading How video SEO can boost your overall digital marketing strategy

Amazon decision to use Nielsen is big boost for beleaguered rating service

“Thursday Night Football” on Amazon’s CTV Prime Video will be company’s first time measuring live streaming ratings. Constantine von Hoffman on August 18, 2022 Nielsen got a big win this week when Amazon picked it to measure ratings of Prime Video’s “Thursday Night Football.” The three-year deal marks the first time a live streaming program … Continue reading Amazon decision to use Nielsen is big boost for beleaguered rating service

TransUnion partners with Canvas Worldwide to boost omnichannel CX

A major player in the identity resolution space will make audiences available to a global media agency. Kim Davis on August 17, 2022 TransUnion, the global information and insights company, has partnered with the world’s second largest independent media agency, seeking to enhance customer experience across multiple marketing channels. The collaboration will give Canvas access … Continue reading TransUnion partners with Canvas Worldwide to boost omnichannel CX

Google CEO Unveils ‘Simplicity Sprint’ To Boost Productivity

Google CEO Unveils ‘Simplicity Sprint’ To Boost Productivity by Laurie Sullivan  @lauriesullivan, August 1, 2022 Alphabet and Google CEO Sundar Pichai told staff last week that the company’s productivity and focus isn’t up to par. At an all-hands meeting, he introduced a concept called “Simplicity Sprint” to motivate employees. Simplicity Sprint aims to gain ideas … Continue reading Google CEO Unveils ‘Simplicity Sprint’ To Boost Productivity

How product analytics can unite marketing and product teams to boost customer lifetime value

Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products. Chris Wood on May 19, 2022 Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration, for some brands, more customer activity is being consolidated in one place – the mobile app, … Continue reading How product analytics can unite marketing and product teams to boost customer lifetime value