Here’s how aligning sustainability goals with smart digital marketing tactics can simultaneously improve your ROI and reduce emissions. Jimmy Muldoon on May 10, 2024 As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The carbon cost of … Continue reading 3 ways to boost digital marketing ROI while reducing carbon footprint
May 09, 2024 Why having a soundtrack at work could boost your productivity Want to be more productive? It’s time to think more critically about your sound environment, says author and happiness expert Gretchen Rubin. BY Gretchen Rubin We’ve all read the familiar advice about how to boost our productivity. Make a to-do list. Set priorities. … Continue reading Why having a soundtrack at work could boost your productivity
Practical steps to boost martech utilization and streamline operations for improved performance and efficiency. Ana Mourão on April 5, 2024 In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. For example, it may lead to … Continue reading How marketers can help boost martech utilization
Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics and more. Nicola Agius on March 11, 2024 Reddit is piloting a free suite of tools to help businesses improve engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, … Continue reading Reddit testing new tools to help brands boost engagement
Microsoft is giving Windows Photos a boost with a generative AI-powered eraser It’s an enhanced version of the Photos app’s Spot Fix feature. Mariella Moon Fri, Feb 23, 2024 Microsoft Microsoft has announced a generative-AI powered eraser for pictures, which gives you an easy way of removing unwanted elements from your photos. Windows Photos … Continue reading Microsoft is giving Windows Photos a boost with a generative AI-powered eraser
The $2.3 billion deal will offer Walmart advertisers more ways to connect with potential customers. Nicola Agius on February 20, 2024 Walmart confirmed plans to buy TV marker Vizio for $ 2.3 billion. The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content … Continue reading Walmart buys TV maker Vizio to boost ad revenue
The influencer marketing platform will give brands direct access to the Snapchat creator community. Kim Davis on February 13, 2024 Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with … Continue reading Traackr partners with Snap to boost influencer relationships
By Bob Brody January 06, 2024 I can tell you the time of day within a matter of minutes, all without ever peeking at a watch or clock. My accuracy is uncanny. Here’s why. For 21 years my employers mandated that either weekly or daily I fill out a time sheet. I tabulated, in … Continue reading How this standard (sometimes hated) office practice can boost your productivity in work and life
Topic tags are similar to Instagram hashtags, but there are some differences. Nicola Agius on December 8, 2023 Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search … Continue reading Marketers can now use topic tags on Threads to boost engagement
Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns. Margaret Lee on November 22, 2023 While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as … Continue reading Paid advertising: Tips to boost qualified leads and reduce costs
