Tag Archives: boost

How this standard (sometimes hated) office practice can boost your productivity in work and life

  By Bob Brody January 06, 2024 I can tell you the time of day within a matter of minutes, all without ever peeking at a watch or clock. My accuracy is uncanny.  Here’s why. For 21 years my employers mandated that either weekly or daily I fill out a time sheet. I tabulated, in … Continue reading How this standard (sometimes hated) office practice can boost your productivity in work and life

Marketers can now use topic tags on Threads to boost engagement

Topic tags are similar to Instagram hashtags, but there are some differences. Nicola Agius on December 8, 2023 Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search … Continue reading Marketers can now use topic tags on Threads to boost engagement

Paid advertising: Tips to boost qualified leads and reduce costs

Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns. Margaret Lee on November 22, 2023 While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as … Continue reading Paid advertising: Tips to boost qualified leads and reduce costs

4 essential ways to boost your marketing automation program

Improve your marketing automation program by identifying manual tasks, reverse engineering segmentation and communicating better with customers. Chris Wood on November 14, 2023 Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program … Continue reading 4 essential ways to boost your marketing automation program

How to boost marketing engagement with behavioral science triggers

Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond. Nancy Harhut on September 28, 2023 You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow … Continue reading How to boost marketing engagement with behavioral science triggers

How embedding BDRs into marketing can boost your sales

Learn how leveraging Business Development Representative expertise in marketing can lead to smoother customer journeys, comprehensive sales funnels and increased revenue. Margaret Lee on September 19, 2023 While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such … Continue reading How embedding BDRs into marketing can boost your sales

LinkedIn’s New ‘Brand Partnership’ Tags Aim To Boost In-App Creator Presence

LinkedIn’s New ‘Brand Partnership’ Tags Aim To Boost In-App Creator Presence by Colin Kirkland , August 23, 2023 LinkedIn is rolling out brand partnership labels on in-app posts, according to screenshots captured by social media expert Matt Navarra. The new feature appears to allow users to show their audience when their posts are sponsored by a … Continue reading LinkedIn’s New ‘Brand Partnership’ Tags Aim To Boost In-App Creator Presence

Basis announces integrations to boost digital out-of-home capabilities

Integrations with SSPs Vistar Media and Place Exchange will give Basis users enhanced access to OOH digital media. Kim Davis on July 11, 2023 Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. … Continue reading Basis announces integrations to boost digital out-of-home capabilities