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Fastbase Offers Lead-Generation Targeting Tool

Fastbase Offers Lead-Generation Targeting Tool by Ray Schultz , July 28, 2020 Fastbase is offering a product designed to provide leads based on country, region, industry category, domain, keyword search and other criteria.  The new solution, Similar Leads, generates lists for email marketing or calling. Once the search criteria is entered, Similar Leads pulls data from … Continue reading Fastbase Offers Lead-Generation Targeting Tool

Case Study: Scale Your Affiliate Program with Targeted Incentives

JJ Tyson July 28, 2020 geralt / Pixabay Effective strategic partnerships are key for driving scalable growth and exceeding KPI targets within an affiliate program. The partnership between UpSellit and Advertise Purple, a leading Affiliate Marketing Agency, has helped numerous clients achieve greater success and thrive, even in uncertain times. To highlight the success of … Continue reading Case Study: Scale Your Affiliate Program with Targeted Incentives

How to Build a Great LinkedIn Content Strategy (+ Content Examples)

Erika Giles July 28, 2020 As the social hub for professionals, LinkedIn can and should be used for marketing your products and services to your audience. If you’re not yet using LinkedIn content to attract and engage your audience, you’re already a step behind. LinkedIn can serve as a valuable tool within your greater content … Continue reading How to Build a Great LinkedIn Content Strategy (+ Content Examples)

BLM: Which Ads Resonate Most With Consumers?

BLM: Which Ads Resonate Most With Consumers? by Laurie Sullivan  @lauriesullivan, July 28, 2020 As brands continue to shift their messages to support the Black Lives Matter movement, analysts are working to identify the advertisements and messages that resonate most with U.S. audiences. Unruly studied the role and impact of race and stereotypes in advertising. … Continue reading BLM: Which Ads Resonate Most With Consumers?

10 Ways AI Is Improving New Product Development

Louis Columbus July 28, 2020 Startups’ ambitious AI-based new product development is driving AI-related investment with $ 16.5B raised in 2019, driven by 695 deals according to PwC/CB Insights MoneyTree Report, Q1 2020. AI expertise is a skill product development teams are ramping up their recruitment efforts to find, with over 7,800 open positions on … Continue reading 10 Ways AI Is Improving New Product Development

How to Show Appreciation and Give Recognition to Employees in a Virtual Work Environment

Laura Spawn July 28, 2020 Employees want to be more than proverbial cogs in the machine. While they expect fair wages and benefits in exchange for their output, talents, and services, they also desire to be regarded as more than functionally required. One way businesses can acknowledge the value and contributions of their employees is … Continue reading How to Show Appreciation and Give Recognition to Employees in a Virtual Work Environment