Daniel Payne — October 30, 2019 Last week The Atlantic published a piece about the bursting of the “not-come bubble”. They refer to the unicorn companies like Uber, Lyft, WeWork and Peloton which became overvalued by masquerading as tech firms. A few years ago, two major trends happened that in my mind, caused this bubble … Continue reading Startups Masquerading as Tech Firms is Not Paying Off For Investors
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Forrester predictions for CMO role are dire, but there is hope for current CMOs
Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty. Jennifer Cannon on October 30, 2019 The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable … Continue reading Forrester predictions for CMO role are dire, but there is hope for current CMOs
What’s the Real Cost of Not Outsourcing Your Email Marketing
Mike Parry — October 30, 2019 Why is it more expensive to do something in house? Just recently our sales team have come across a number of potential small business accounts which have said; We manage email marketing ourselves… It’s become a part of my role and I fit it in when I can… We’re … Continue reading What’s the Real Cost of Not Outsourcing Your Email Marketing
How to Best Onboard a New Agency
Rachel Sullivan — October 30, 2019 Follow @rachelesullivan Finding and hiring the right agency is often a difficult decision. How do you know they’ll deliver what you and your marketing team need? Will they be enjoyable to work with? Just how many proposals and pitch sessions do you need to make your selection? Once you’ve … Continue reading How to Best Onboard a New Agency
7 Strategies to Get Your First 100 Leads in 90 Days (or Less)
Kevin Payne — October 30, 2019 Follow @kevintpayne Lead generation continues to challenge marketers 65% of businesses consider generating traffic and leads as their biggest challenge. (Image Source: Venture Harbour) Between the introduction of the digital space and advancing technologies, one would think marketers all over the world would have no problem generating more leads … Continue reading 7 Strategies to Get Your First 100 Leads in 90 Days (or Less)
The Best Digital Marketing Lessons From Horror Movie Monsters
Anna Izenman — October 30, 2019 I was working in my lab, late one night, when my eyes beheld an eerie sight – it was once again my turn in the Three Girls rotation for a feature blog article! After spending a few minutes doing the keyboard mash, I decided to pull inspiration from the … Continue reading The Best Digital Marketing Lessons From Horror Movie Monsters
Thinking of Starting to Freelance? Here Are 6 Tips to Start Making Sustainable Income Within a Year
John Rampton — October 30, 2019 Freelance work has become more and more popular in today’s age as a way to generate sustainable income versus the traditional job. With the growing ease of remote work and the increasing urge to work for oneself, it makes sense. This is especially the case given that skills like … Continue reading Thinking of Starting to Freelance? Here Are 6 Tips to Start Making Sustainable Income Within a Year
2020 Technology Trends for Small Business Owners to Anticipate
Kaitlyn Hammond — October 30, 2019 At last check, America was hosting more than 30 million small businesses. The ones that plan for the latest technology trends will hold a distinct advantage over their competitors. Here are six tech-related trends that business owners should anticipate. Perhaps one or more will have a direct impact on … Continue reading 2020 Technology Trends for Small Business Owners to Anticipate
The Truth About Multiple H1 Tags and SEO
Kristina Henry — October 29, 2019 TL;DR Our conclusion is that while it’s fine to stick with one H1 per page, multiple H1s can be used as long as they are not being overused to the point of spamming, and the H1s fit contextually within the structure of the page. Update: Google created a video … Continue reading The Truth About Multiple H1 Tags and SEO
Top Tasks To Delegate To A Virtual PA
Top Tasks To Delegate To A Virtual PA You’re passionate about your idea and want to see your business grow, but where do you find the time to juggle all of the responsibilities, big-picture ideas and admin tasks? Whether you’re just starting out or have been going for a while, every small business owner can … Continue reading Top Tasks To Delegate To A Virtual PA
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