Cheryl Gale — March 25, 2020 March, alongside many other Boston PR agencies – and frankly, agencies around the country if not the world – has made the shift to companywide work from home in light of the Covid-19 pandemic. Until now, WFH was mainly looked at as a cool perk for employees, an example … Continue reading 6 Practices for Rethinking WFH During COVID-19
When breezy overviews of free tools just won’t cut it. Pamela Parker on March 25, 2020 Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula. But if you’re serious about … Continue reading Get past the hype and into the nitty-gritty of SEO platforms for enterprises
Garry Grant — March 24, 2020 If you’re producing any event, you can make use of the event markup to help people find your event within the Google search experience. Are you hosting a workshop? Use the event markup so that when someone searches “workshops near me,” your event can show up. It’s also possible … Continue reading How to Use Google to Showcase Your Events
Jim Moliski — March 24, 2020 Are your salespeople prepared for the unique challenges of virtual selling? Before this month, at least 70 percent of sales calls were virtual, according to a study from Inside Sales. With the effects of the current pandemic, that number has skyrocketed. Great web conferencing platforms are within everyone’s reach, … Continue reading Virtual Selling Just Became Vital to Your Business
Eric Termuende — March 24, 2020 Peggy_Marco / Pixabay In studying workplace culture and analyzing trends for the future, I’ve learned that there are two things that people hate: change and the way things are. That puts us in a tough spot, doesn’t it? Similar to rush-hour gridlock, many people would agree that standing still … Continue reading How Do I Make Remote Work More Enjoyable? Consider One-Degree Shifts
Pam Moore — March 24, 2020 What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 2020 will be like nothing we have seen before in the … Continue reading 15 Hot Digital Marketing Trends for 2020 [Video + Podcast]
Corie Stark — March 24, 2020 Free-Photos / Pixabay More companies have been shifting from the office to home. As an all-remote company, we’d like to say welcome! We also understand that telecommuting is an adjustment for most people, but once you’re set-up, you’ll likely find you can be just as, if not even more, … Continue reading Working From Home 101 – Tips From Remote Work Experts
Jake Lizarraga — March 24, 2020 Pexels / Pixabay Remote working has been the solution of countless companies to the ever-present problem of burnout. Companies that don’t offer remote working options have had to deal with resignations en masse as a result of their unwillingness to evolve — but you don’t have to. If you … Continue reading 5 Tips to Implement Work From Home Policy in Your Company
Brad Smith — March 24, 2020 Over 86% of marketers in the U.S. advertise on Facebook, and it’s easy to see why. 74% of Facebook users visit the site at least once a day, and more than half of them visit it multiple times a day. So the question isn’t if you should run ads … Continue reading Best Time to Run Facebook Ads? Look at Your Own Data
Affiliate Advertising, Marketing Rising In Performance by Laurie Sullivan @lauriesullivan, March 24, 2020 Affiliate gross merchandise sales rose 4% in the first half of March compared with the prior year, despite uncertainty prompted by the COVID-19 outbreak. Most categories have seen an increase, with the exception of the accessories and jewelry and travel sectors. The … Continue reading Affiliate Advertising, Marketing Rising In Performance
