Susan Gilbert — September 14, 2017 Follow @SusanGilbert — September 14, 2017 TeroVesalainen / Pixabay Building Your Brand as a Thought Leader with Social Media Would you like to be an influencer who people turn to in your niche? Do you need to become more relatable to your social audience? There are several ways in … Continue reading 7 Ways to Become a Thought Leader Through Social Media
Sandra Chung — September 14, 2017 — September 14, 2017 If content is king, then we could say that video content has officially claimed the throne in 2017. It’s hardly a secret that internet video consumption has seen enormous growth year after year. After all, video currently represents three-quarters of all internet traffic and Cisco … Continue reading 4 Reasons Why You Need a Video Marketing Strategy Right Now
Fran Merlie — September 14, 2017 — September 14, 2017 “Know your audience” is the first rule of communication. It’s also a cliche that we’ve all heard so many times that it’s hard to say what it really means. During the first full day of Content Marketing World 2017, each session I attended, from the … Continue reading How to Know Your Audience: 5 Ways to Connect with Your True Fans
Kristina Podnar — September 14, 2017 Follow @kpodnar — September 14, 2017 Copyright: dotshock / 123RF Stock Photo One of the main reasons people start a small business is so that they can work for themselves. Many soon realize, however, that they’re at the mercy of a really tough boss. In a Gallup survey of … Continue reading GDPR Game Plan for the Small Business
Laura Donovan — September 13, 2017 Follow @thewordpro — September 13, 2017 LoboStudioHamburg / Pixabay 95% of online adults age 18 to 34 are most likely to follow businesses on Social Media. Over 70% of online adults age 18 and 65 and over are using Social Media. Users are tapping Social Media to get their … Continue reading 6 Social Media Marketing Mishaps to Avoid & Why Hiring a Professional is Smart
John Hawthorne — September 13, 2017 — September 13, 2017 Unfortunately, owning an ecommerce store is not like the movie Field of Dreams. Just because you built it doesn’t mean they’ll come. In fact, unless you take very specific actions, they almost certainly won’t come. But don’t worry. These actions aren’t necessarily complicated. They do … Continue reading Need More eCommerce Traffic? Follow These Steps
Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries by Laurie Sullivan , Staff Writer @lauriesullivan, September 13, 2017 Stone Temple Consulting has updated a longstanding study on website ranking factors for search engines. The latest update is intended to determine whether there has been a decline in the importance of … Continue reading Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries
Ivan Ivanov — September 13, 2017 — September 13, 2017 Facebook live video is slowly but surely becoming the most engaging type of post on the social platform. Due to its interactive nature, live broadcasting can deliver dozens of new viewers to your Facebook page. Plus, with the ability to directly address your audience, sending … Continue reading From Meet and Greet to Q and A: 20 Inspiring Facebook Live Broadcast Ideas
Having the right tools in your martech stack is essential for personalization in marketing. But columnist Nick Iyengar says be sure you don’t overlook some non-technical factors that will improve your organization’s personalization efforts. Nick Iyengar on September 13, 2017 Personalization is all the rage in digital marketing these days, and with good reason. … Continue reading A marketing road map for personalization
Mindi Rosser — September 13, 2017 Follow @MindiRRosser — September 13, 2017 In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn, which is closing its groups. More about Slack here: SLACK COMMUNITIES I LOVE I’ve noticed that I enjoy engaging more on Slack … Continue reading Should Businesses Use LinkedIn Groups or Slack for Prospecting? Part 2
