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Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them

Companies must make a commitment to be strategic without endless instruction and wasted time for employees who actually use the martech. Steve Olenski on September 5, 2019 For those of you not familiar with the term Keeping Up With the Joneses, it can often refer to the practice of trying to keep up with, or even one-up, someone else when … Continue reading Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them

Stack evolution: Cancel those credit cards and put a process in place

Through the power of a credit card, everyone in the organization has become a technology purchaser without strategy or discipline. That needs to change. Anita Brearton on September 5, 2019 Over the last five to 10 years, companies have been spending more and more on technology to acquire, engage and retain customers. Increased pressure to achieve … Continue reading Stack evolution: Cancel those credit cards and put a process in place

Why You Need to Know the Difference Between Tacit vs Explicit Knowledge

Steven Imke — September 5, 2019 Follow @SteveImke — September 5, 2019 Awhile back, my son got a new phone and was demonstrating its native voice recognition software. The phone, which uses the Google engine, could answer some questions such as, “What is tomorrows forecast?” without him ever removing the phone from his pocket. However, … Continue reading Why You Need to Know the Difference Between Tacit vs Explicit Knowledge

Vibenomics launches out-of-home audio advertising marketplace to target customers in-store

The audio ad marketplace is designed to connect advertisers with customers shopping in physical stores around the U.S. Taylor Peterson on September 5, 2019 Audio experience company Vibenomics announced Tuesday the launch of an audio out-of-home (OOH) advertising marketplace, designed to connect advertisers with customers shopping in physical stores around the U.S. According to Vibenomics, … Continue reading Vibenomics launches out-of-home audio advertising marketplace to target customers in-store

Hard Bounce Versus Soft Bounce – Does it Affect Email Deliverability?

Kevin George — September 5, 2019 Follow @imkevin_monk — September 5, 2019 Among the different email marketing metrics like open rate and click-through rate that you often take into consider, there is another metric that should not be overlooked. It is known as “BOUNCE RATE”. While open rate and click-through rate are positive metrics, bounce … Continue reading Hard Bounce Versus Soft Bounce – Does it Affect Email Deliverability?

The Importance of Being Consistent Across the Web

Jeffrey Mirro — September 5, 2019 — September 5, 2019 Standing out in the search engine rankings can be extremely difficult these days especially if you are in a competitive niche. This is why it’s imperative for you to focus on using effective virtual marketing techniques that center around local search engine optimization (SEO). Local … Continue reading The Importance of Being Consistent Across the Web

Direct Response Marketing Amplifies Social Media Results

Personal Branding Blog — September 5, 2019 — September 5, 2019 Social media has always been a strange marketing channel. On one hand, Facebook gave businesses a unique ability to find their markets and build relationships. No other marketing tool has been able to reach such large numbers of people and allow businesses to maintain … Continue reading Direct Response Marketing Amplifies Social Media Results

Tips for Responding to Negative Reviews on Yelp and Google

Bonnie Harris — September 4, 2019 Follow @waxmarketing — September 4, 2019 geralt / Pixabay Ever since the birth of the internet, consumer feedback on businesses have increased in quantity and importance. Online reviews expose the experiences—both positive and negative—of real customers to everyone. This means the perception of every single customer matters. Responding to … Continue reading Tips for Responding to Negative Reviews on Yelp and Google