The ability to understand and work with data is crucial for marketing success. Here’s how to build your data skills to stay ahead. Mike Ruff on January 31, 2025 Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years … Continue reading Data literacy for marketers: What you need to know
Google AI Lets Users Ask Local Businesses Questions Based On Intent by Laurie Sullivan , Staff Writer @lauriesullivan, January 31, 2025 How AI will change the dynamics of local media buys on national networks has become clearer with the launch of a lead-generation Search Labs experiment. “Ask for Me” lets people use Google AI to call … Continue reading Google Lets AI Users Ask Local Businesses For Anything
RCS is game-changing technology for mobile marketing. We’ve updated our article to include news of RCS tools from Twilio. Mike Pastore on January 31, 2025 By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. marketers a larger audience to engage … Continue reading Mobile marketing with RCS: What you need to know
Local marketing requires going very deep on a particular group of people. Here’s what you need to know. Jessica Hawthorne-Castro on January 30, 2025 Location-based marketing campaigns target consumers where they are and build community awareness and engagement. This sounds straightforward enough. However, there are several tricky aspects to navigating the local media landscape. … Continue reading Your 4-step guide to local marketing success
January 30, 2025 How to be a generous leader in a crisis During the Southern California fires, good leaders are showing that an empathetic approach makes a world of difference to employees. BY Larraine Segil At the Exceptional Women Alliance (EWA), we empower high-level women to mentor one another, encouraging personal and professional fulfillment through meaningful … Continue reading How to be a generous leader in a crisis
Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how. Steve Bevilacqua on January 30, 2025 AI is reshaping marketing, but jumping on every new tool isn’t the path to success. True AI readiness comes from a strategic approach — assessing your tech stack, identifying real opportunities … Continue reading Is your marketing team AI-ready? 8 steps to strategic AI adoption
January 31, 2025 4 science-backed interventions to advance women leaders We can also learn much from one woman who was recently honored for her industry leadership. BY Dr. Jeff Chen Decades of research show the benefits of women in leadership are invaluable. Females embody a more transformational leadership style fostering mission-driven cultures. Female presence also improves … Continue reading 4 science-backed interventions to advance women leaders
January 31, 2025 The missing piece to your successful digital transformation Include people in the process, from pilots to use cases, for the best results. BY Shmulik Fishman Digital transformation is the most important investment that organizations can make to drive enterprise value. That’s according to 68% of 1,600 business leaders surveyed by Deloitte. And while … Continue reading The missing piece to your successful digital transformation
Don’t let dysfunctions hold back your marketing efforts. Master soft skills to build a thriving, future-ready team. Mark Ogne on January 30, 2025 Marketing teams are facing a growing challenge: despite being packed with talented experts who excel at hard skills like data analysis and campaign management, they’re struggling to stay competitive. The problem … Continue reading How soft skills solve marketing’s biggest challenges
OpenAI accuses DeepSeek of training on ChatGPT’s data. Oh, the irony. Constantine von Hoffman on January 30, 2025 OpenAI’s counter-attack on China’s DeepSeek is … just … sad. Faced with a competitor whose product costs 95% less, the company yelled, “No fair! You copied us!” The ChatGPT parent said DeepSeek used a process called … Continue reading AI-powered martech news and releases: January 30
