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Startups Masquerading as Tech Firms is Not Paying Off For Investors

Daniel Payne — October 30, 2019 Last week The Atlantic published a piece about the bursting of the “not-come bubble”. They refer to the unicorn companies like Uber, Lyft, WeWork and Peloton which became overvalued by masquerading as tech firms. A few years ago, two major trends happened that in my mind, caused this bubble … Continue reading Startups Masquerading as Tech Firms is Not Paying Off For Investors

Forrester predictions for CMO role are dire, but there is hope for current CMOs

Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty. Jennifer Cannon on October 30, 2019 The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable … Continue reading Forrester predictions for CMO role are dire, but there is hope for current CMOs

7 Strategies to Get Your First 100 Leads in 90 Days (or Less)

Kevin Payne — October 30, 2019 Follow @kevintpayne Lead generation continues to challenge marketers 65% of businesses consider generating traffic and leads as their biggest challenge. (Image Source: Venture Harbour) Between the introduction of the digital space and advancing technologies, one would think marketers all over the world would have no problem generating more leads … Continue reading 7 Strategies to Get Your First 100 Leads in 90 Days (or Less)

Thinking of Starting to Freelance? Here Are 6 Tips to Start Making Sustainable Income Within a Year

John Rampton — October 30, 2019 Freelance work has become more and more popular in today’s age as a way to generate sustainable income versus the traditional job. With the growing ease of remote work and the increasing urge to work for oneself, it makes sense. This is especially the case given that skills like … Continue reading Thinking of Starting to Freelance? Here Are 6 Tips to Start Making Sustainable Income Within a Year

2020 Technology Trends for Small Business Owners to Anticipate

Kaitlyn Hammond — October 30, 2019 At last check, America was hosting more than 30 million small businesses. The ones that plan for the latest technology trends will hold a distinct advantage over their competitors. Here are six tech-related trends that business owners should anticipate. Perhaps one or more will have a direct impact on … Continue reading 2020 Technology Trends for Small Business Owners to Anticipate