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Pre-Hire Simulation Assessments: A Win-Win for Employer and Candidate

Sandra Hess — September 14, 2018 — September 14, 2018 Due to today’s fiercely competitive job market, employers are using a variety of hiring tools, such as interviews, pre-hire assessments and Application Tracking System (ATS) software to identify and attract top talent candidates. One hiring tool that is becoming increasingly popular is job simulation assessments. … Continue reading Pre-Hire Simulation Assessments: A Win-Win for Employer and Candidate

Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’

The chief product officer for this cloud commerce platform previews his MarTech Conference talk about buying commerce services à la carte. Barry Levine on September 14, 2018   Go headless and best of breed. That’s the key advice from Commercetools chief product officer Kelly Goetsch for large enterprises looking to expand their e-commerce. (He will … Continue reading Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’

9 Common Things that Stunt Business Growth (and What to Do about Them)

Duncan Jones — September 14, 2018 — September 14, 2018 A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth. In this article, … Continue reading 9 Common Things that Stunt Business Growth (and What to Do about Them)

How to Make A Website Redesign Successful: A Marketing Consultant’s Perspective

Christopher Hutchens — September 14, 2018 — September 14, 2018 Websites are fun, helpful, and probably the best tool that a company has as its disposal. But there are things you need to keep in mind as you start designing, or redesigning, your website. Now, we’re going to assume that your business already has a … Continue reading How to Make A Website Redesign Successful: A Marketing Consultant’s Perspective

Your Kickstarter Campaign — 3 Prelaunch Stages to Never Overlook

Christopher Moore — September 14, 2018 Follow @cjmoore — September 14, 2018 Everyday, the importance of crowdfunding as an alternative source of financing seems to grow. The model has had such resounding success that it has attracted everyone from “starving artists” to entrepreneurs, even big businesses like Sony. Some say the success of crowdfunding is … Continue reading Your Kickstarter Campaign — 3 Prelaunch Stages to Never Overlook

How keyword match types work after the new close match variants change

Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants. Frederick Vallaeys on September 13, 2018   As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. … Continue reading How keyword match types work after the new close match variants change