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The 2 Principles of Startup Success Strategy According to MoviePass CEO Mitch Lowe

Ken Sterling — February 13, 2018 Follow @ken_sterling — February 13, 2018 In the early days of Netflix, the company was trying to be the Amazon of DVD movie rentals. To get feedback on how to improve their service, the execs held a number of focus groups with customers. After one such focus group, Mitch … Continue reading The 2 Principles of Startup Success Strategy According to MoviePass CEO Mitch Lowe

The “Smart” New LinkedIn Feature You Need to Know About

John Nemo — February 13, 2018 Follow @JohnNemoPR — February 13, 2018 LinkedIn’s revamped messaging system recently added another feature that makes conversing with your ideal prospects on the platform even easier. LinkedIn has come a long way. From its early days as little more than a glorified online résumé platform for professionals seeking employment … Continue reading The “Smart” New LinkedIn Feature You Need to Know About

How customer lifetime value analysis is transforming partner marketing

Contributor Pete Cheyne explains how today’s smart marketers are employing technology and machine learning to optimize the results achieved through partner and affiliate relationships. Pete Cheyne on February 13, 2018   A few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how much it cost to drive a sale. In the … Continue reading How customer lifetime value analysis is transforming partner marketing

Monitoring web migrations: A checklist for moving from one site to another

Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings. Aleyda Solis on February 13, 2018   Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a … Continue reading Monitoring web migrations: A checklist for moving from one site to another

Instagram Shopping: A Solution for Businesses to Start Selling Instantly

Shane Barker — February 13, 2018 Follow @shane_barker — February 13, 2018 Being the second most popular social networking platform, Instagram has become a valuable channel for marketers to promote their business. It has a highly engaged audience whom you can connect with and influence through visual content. This is perhaps why 60% of users … Continue reading Instagram Shopping: A Solution for Businesses to Start Selling Instantly