Sarah Mead July 28, 2020 mohamed_hassan / Pixabay What purpose does your website serve? Although this may seem like an easy question to answer, the answer for many companies may not be so clear. The goal of a website varies from business to business. That said, in the end, your focus should be on attracting … Continue reading 5 Ways to Optimize Your Website to Get More Demos
Fastbase Offers Lead-Generation Targeting Tool by Ray Schultz , July 28, 2020 Fastbase is offering a product designed to provide leads based on country, region, industry category, domain, keyword search and other criteria. The new solution, Similar Leads, generates lists for email marketing or calling. Once the search criteria is entered, Similar Leads pulls data from … Continue reading Fastbase Offers Lead-Generation Targeting Tool
JJ Tyson July 28, 2020 geralt / Pixabay Effective strategic partnerships are key for driving scalable growth and exceeding KPI targets within an affiliate program. The partnership between UpSellit and Advertise Purple, a leading Affiliate Marketing Agency, has helped numerous clients achieve greater success and thrive, even in uncertain times. To highlight the success of … Continue reading Case Study: Scale Your Affiliate Program with Targeted Incentives
Mukesh Gupta July 28, 2020 Premise: The current pandemic has definitely changed the way we organize ourselves and our meetings. This large scale experiment has also shown that work from anywhere is going to be a distinct reality in most of our lives (unless it can’t be). This definitely means that we need to rethink … Continue reading Virtual Vs In-Person Meetings
Erika Giles July 28, 2020 As the social hub for professionals, LinkedIn can and should be used for marketing your products and services to your audience. If you’re not yet using LinkedIn content to attract and engage your audience, you’re already a step behind. LinkedIn can serve as a valuable tool within your greater content … Continue reading How to Build a Great LinkedIn Content Strategy (+ Content Examples)
BLM: Which Ads Resonate Most With Consumers? by Laurie Sullivan @lauriesullivan, July 28, 2020 As brands continue to shift their messages to support the Black Lives Matter movement, analysts are working to identify the advertisements and messages that resonate most with U.S. audiences. Unruly studied the role and impact of race and stereotypes in advertising. … Continue reading BLM: Which Ads Resonate Most With Consumers?
Neal Taparia July 28, 2020 It’s puzzling how many people put in the hard work to drive visitors to their site, but stop short of looking under the hood and understanding what these users really do when they get there. They might look at their Google Analytics to understand some high level metrics like how … Continue reading 5 Ways User Tracking Tools Can Easily Improve Your Business
Louis Columbus July 28, 2020 Startups’ ambitious AI-based new product development is driving AI-related investment with $ 16.5B raised in 2019, driven by 695 deals according to PwC/CB Insights MoneyTree Report, Q1 2020. AI expertise is a skill product development teams are ramping up their recruitment efforts to find, with over 7,800 open positions on … Continue reading 10 Ways AI Is Improving New Product Development
Laura Spawn July 28, 2020 Employees want to be more than proverbial cogs in the machine. While they expect fair wages and benefits in exchange for their output, talents, and services, they also desire to be regarded as more than functionally required. One way businesses can acknowledge the value and contributions of their employees is … Continue reading How to Show Appreciation and Give Recognition to Employees in a Virtual Work Environment
Susan Hallam July 28, 2020 The marketing world as we know has been turned on its head, thanks to COVID. We are still a long way from overcoming the global pandemic, and there is still vast uncertainty over what our new future will look like when the dust settles. One thing is certain, though: the … Continue reading 3 Trends For Mapping Your Marketing Strategy to the “Next Normal”
