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Sales Enablement and Lead Generation in the IT Services Industry

Judy Caroll June 7, 2021 If you’re an enterprise tech company, you’re probably familiar with the term “sales enablement”. The job function has become increasingly crucial for many IT services companies selling to large customers. Why? It helps salespeople during the sales process by providing them with the right resources and technology to effectively sell … Continue reading Sales Enablement and Lead Generation in the IT Services Industry

How to Create a Tracking Link – Tools for Tracking Links

Desiree Johnson June 7, 2021 Link Tracking Explained Imagine you’ve just built a landing page, created an email marketing campaign, or sent a newsletter to your subscribers. These marketing initiatives need easily accessible links directing your audience to a product or service. To make your future communications and interactions successful, you need to know what … Continue reading How to Create a Tracking Link – Tools for Tracking Links

Are Impressions the New Engagements in Social Media Marketing?

Arik Hanson June 7, 2021 I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing. Whoa. Is your mind blown? … Continue reading Are Impressions the New Engagements in Social Media Marketing?