Lorraine Pavel — September 14, 2018 — September 14, 2018 There’s no secret that the power of social media is incredible. Everyone knows about Facebook, Twitter and Instagram. All these social channels are here to help you connect with your clients, colleagues and other professionals. However, when it comes to LinkedIn, we are talking about … Continue reading LinkedIn Best Practices for Business in 2018
Amanda Clark — September 14, 2018 Follow @GrammarChicInc — September 14, 2018 The job search is really all about salesmanship. You’re selling yourself to potential employers, seeking to persuade them of the value you can offer in return for their investment. This type of selling comes easy to some, but for most of us it’s … Continue reading How to Be Self-Confident in Your Job Search
Sandra Hess — September 14, 2018 — September 14, 2018 Due to today’s fiercely competitive job market, employers are using a variety of hiring tools, such as interviews, pre-hire assessments and Application Tracking System (ATS) software to identify and attract top talent candidates. One hiring tool that is becoming increasingly popular is job simulation assessments. … Continue reading Pre-Hire Simulation Assessments: A Win-Win for Employer and Candidate
The chief product officer for this cloud commerce platform previews his MarTech Conference talk about buying commerce services à la carte. Barry Levine on September 14, 2018 Go headless and best of breed. That’s the key advice from Commercetools chief product officer Kelly Goetsch for large enterprises looking to expand their e-commerce. (He will … Continue reading Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’
Brand Loyalty Fading Among Americans by Laurie Sullivan @lauriesullivan, September 14, 2018 Consumers are not as loyal as they once were, according to data released this week. The findings come from a look into the purchasing habits of American consumers — analyzed by Adtaxi, an ad-tech company supporting multiple marketing channels. The study was conducted … Continue reading Brand Loyalty Fading Among Americans
Duncan Jones — September 14, 2018 — September 14, 2018 A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth. In this article, … Continue reading 9 Common Things that Stunt Business Growth (and What to Do about Them)
Christopher Hutchens — September 14, 2018 — September 14, 2018 Websites are fun, helpful, and probably the best tool that a company has as its disposal. But there are things you need to keep in mind as you start designing, or redesigning, your website. Now, we’re going to assume that your business already has a … Continue reading How to Make A Website Redesign Successful: A Marketing Consultant’s Perspective
Tommy Wyher — September 14, 2018 — September 14, 2018 The world of eCommerce is relentless and incredibly competitive. One just cannot go and make a big and growing marketplace with a sheer force of will and tenacity. It takes time to make it happen and even your very first sale takes a considerable journey. … Continue reading 10 Ways to Make Your First Ecommerce Sale
Christopher Moore — September 14, 2018 Follow @cjmoore — September 14, 2018 Everyday, the importance of crowdfunding as an alternative source of financing seems to grow. The model has had such resounding success that it has attracted everyone from “starving artists” to entrepreneurs, even big businesses like Sony. Some say the success of crowdfunding is … Continue reading Your Kickstarter Campaign — 3 Prelaunch Stages to Never Overlook
Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants. Frederick Vallaeys on September 13, 2018 As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. … Continue reading How keyword match types work after the new close match variants change
