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Creative Newsletter Names: 75+ Ideas and Real Examples to Inspire You

Kristen McCormick January 10, 2021 Choosing a creative newsletter name can feel like a bit of high-pressure situation. It needs to stand out while staying on brand. It needs to grab attention without being too dominant, and ideally, it needs to appeal to the human senses of your potential readers, such as their sense of … Continue reading Creative Newsletter Names: 75+ Ideas and Real Examples to Inspire You

The Complete Guide to Effective Facebook Video Ads Campaigns

Victor Blasco January 10, 2021 Video marketing is the word of the moment: everybody is talking about how video has changed the way businesses connect with their clients. But this is not the first time that video has revolutionized the marketing industry! Back in the mid-20th century, TV commercials proved video’s potential for captivating audiences. … Continue reading The Complete Guide to Effective Facebook Video Ads Campaigns

How to Improve E-Commerce Through Efficient Supply Chain Strategies

John Allen January 10, 2021 A successful business strategy requires more than on-the-spot, knee-jerk reactions. Strategies need to encompass a company’s goals and future objectives. This applies to every aspect of e-commerce, especially the supply chain. An effective supply chain model can accelerate your business processes and delight your customers. Not having a physical store … Continue reading How to Improve E-Commerce Through Efficient Supply Chain Strategies

2021 LinkedIn Character Counts For Your Personal Profile

Gerry Moran January 10, 2021 The 2021 LinkedIn character counts are confirmed! Here’s everything you need to know about every customizable LinkedIn profile touchpoint. The key to effective messaging and presentation of your brand on LinkedIn is to know the space you have to use. Mark Twain once said, “I didn’t have time to write … Continue reading 2021 LinkedIn Character Counts For Your Personal Profile

How Media Buying Changed And What Performed Best In 2020

How Media Buying Changed And What Performed Best In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2021 Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media, such as broadcast TV, radio, and outdoor. In 2020, that changed.  At least two-thirds of agencies said … Continue reading How Media Buying Changed And What Performed Best In 2020

Why More Money Is Only Part of the Equation When Attracting Top Tier Talent

Jolene Risch January 7, 2021 Hiring can be tricky. In the past, the main concern for hiring was how much money an employee would make, making sure your benefits package was stronger than your competitor’s, and giving your prospective employee a clear sense of how they can work up the chain over the next 20 … Continue reading Why More Money Is Only Part of the Equation When Attracting Top Tier Talent

The Super Easy Guide to eCommerce Fulfillment for Entrepreneurs

Victoria Taylor January 7, 2021 Most people negate the fact that your eCommerce store’s most important segment of the buyer’s journey is the fulfillment, not the sale. When you’re running an eCommerce store, your order and product fulfillment can make or break your customer loyalty and brand reputation. Too many bad experiences and your sales … Continue reading The Super Easy Guide to eCommerce Fulfillment for Entrepreneurs