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Snapchat 101 For Startups and Small Businesses

Kristin Marquet — November 14, 2017 Follow @http://www.twitter.com/KristinMarquet — November 14, 2017 Although the SnapChat app is generally thought to be a social platform made for fleeting moments, humor and irrelevant banter, this mobile app offers several marketing benefits for e-commerce brands, especially those in the fashion and beauty industry. SnapChat can be used to … Continue reading Snapchat 101 For Startups and Small Businesses

Speed And Ease Make “Great” Online Experience

Speed And Ease Make “Great” Online Experience by Jack Loechner , Staff Writer @mp_research, November 9, 2017 According to a new study from Cloud IQ, published by Marketing Charts, 47% of online shoppers in the US, UK and Australia deemed speed “critical” to a great online experience, with another 47% saying it’s “important.” Close behind … Continue reading Speed And Ease Make “Great” Online Experience

The 8 Best Tools for Finding Competitor Keywords

Dan Shewan — November 15, 2017 — November 15, 2017 Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups, and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC campaigns. You also need to … Continue reading The 8 Best Tools for Finding Competitor Keywords

Voice Recognition Technology Could Pose New Threat To Advertisers

Voice Recognition Technology Could Pose New Threat To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2017 Electronics have increased the demand for applications that use voice to recognize the person speaking. Google Home, for example, can be used to identify each of the residents in the house using the device. As more … Continue reading Voice Recognition Technology Could Pose New Threat To Advertisers

Strategy, Execution And the Role of Leadership

Craig Padoa — November 14, 2017 Follow @CraigPadoa — November 14, 2017 Free-Photos / Pixabay If you don’t yet subscribe to strategy+business by global management consulting firm Booz & Company, you are missing out on some impressive management and thought leadership pieces. Two articles that recently caught my attention are: The Thought Leader Interview: Cynthia … Continue reading Strategy, Execution And the Role of Leadership

The best ads aren’t ads

Everywhere you look, it’s become more challenging to separate ads from content. Columnist David Rodnitzky discusses the most common methods marketers are using and why they’re effective. David Rodnitzky on November 14, 2017   Roger Federer sells watches. Peyton Manning sells pizza. Matthew McConaughey sells cars. Does anyone who watches these ads truly believe that … Continue reading The best ads aren’t ads

Can Data Appending Improve Profiles of Social Media Campaigns?

Jenni Wrights — November 14, 2017 Follow @jenniwrightsstg — November 14, 2017 Social media campaign Have you ever seen how a restaurant employee makes your double chicken burger with extra cheese, large French fries, a latte, mineral water bottle and delivers it in the timeline during peak lunch hour? If your little son has also … Continue reading Can Data Appending Improve Profiles of Social Media Campaigns?