Elise Dopson — April 8, 2019 Follow @elisedopson — April 8, 2019 Marketers are intimately familiar with their industry and product. But that familiarity isn’t always an advantage. Often, they unknowingly overwhelm or confuse the same visitors they seek to persuade (with long, jargon-filled product pages, for example). Your knowledge, in other words, can become … Continue reading The “Curse of Knowledge”: How Expertise Can Hurt Marketing
Derek Gleason — February 27, 2019 — February 27, 2019 You invest in your employees—mentoring, conferences, training. Yet over time, unused knowledge fades. Employees take other jobs. How do you protect your investment? Marketing had the highest turnover rate (17%) of any profession in 2018. It isn’t the only cause of knowledge loss. Retirements, promotions, … Continue reading Knowledge Retention: How to Protect Your Competitive Advantage
Mike McMinn — November 21, 2018 Follow @MyHubIntranet — November 21, 2018 Be honest. Did you read the title of this article and spontaneously rolled your eyes or even let out a groan of frustration. Not something else I must be doing? And it’s certainly true that there are an awful lot of initiatives out … Continue reading Knowledge Transfer: Can Your Business Afford Not To?
Paul Selby — November 5, 2018 Follow @Paul_at_SN_CSM — November 5, 2018 Photo by rawpixel.com on Pexels.com Every day, your customer service agents are fielding inquiries from customers. Similarly, your online community is overflowing with customer questions. Some of these might be the same issue, over and over and some are new–new problems in need … Continue reading 4 Ways to Promote Knowledge Management and Reap the Dividends
Robin Singh — October 27, 2018 — October 27, 2018 A knowledge base system is a valuable solution that can bring many benefits to an organization. No matter if you are looking to improve your business internally, or provide information externally (to your customers), or both, a knowledge base can effectively handle all such tasks. … Continue reading Want to Optimize Your Knowledge Base? These 5 Tips Can Help You Out!
Robin Singh — May 31, 2017 — May 31, 2017 There are a few important similarities between knowledge management and social media. We use them both to obtain and access new information with the use of technology. Moreover, both of them require individuals to provide new inputs and create new content intended for sharing. However, … Continue reading Role of Social Media in Knowledge Management
Robin Singh — February 20, 2017 — February 20, 2017 Ever since the days of MySpace, it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit. In other words, the social media world has expanded rapidly in … Continue reading Knowledge Management in the Age of Social Media
by Will Humphries July 15, 2016 Follow @JustCallMeWillJuly 15, 2016 A lot of sales organizations place emphasis on research to gain product knowledge. And rightly so. You need to understand the benefits your solutions offer to sell effectively. However, equally important to communicating value is awareness of the specific needs, motives and concerns of your … Continue reading Connecting Product Knowledge to Target Markets
by Caitlin Zucal July 8, 2016 Follow @Caitlin_ZucalJuly 8, 2016 Knowledge hoarding isn’t the only obstacle organizations face. Knowledge loss is another common challenge organizations face today, especially as baby boomers begin to phase out of the workforce. What happens to an organization when its most experienced and knowledgeable employees leave the company? What exactly … Continue reading How to Fight Knowledge Flight
by Caitlin Zucal June 13, 2016 Follow @Caitlin_ZucalJune 13, 2016 In the business world, things tend to come and go. There are trends, which ebb and flow fairly quickly and there are practices, which usually have more staying power, until there is some form of evidence to demonstrate value in revamping the practice. When it … Continue reading 5 Reasons Why Supply-Side Knowledge Management is Outdated