Category Archives: Knowledge Management

The “Curse of Knowledge”: How Expertise Can Hurt Marketing

Elise Dopson — April 8, 2019 Follow @elisedopson — April 8, 2019 Marketers are intimately familiar with their industry and product. But that familiarity isn’t always an advantage. Often, they unknowingly overwhelm or confuse the same visitors they seek to persuade (with long, jargon-filled product pages, for example). Your knowledge, in other words, can become … Continue reading The “Curse of Knowledge”: How Expertise Can Hurt Marketing

Knowledge Retention: How to Protect Your Competitive Advantage

Derek Gleason — February 27, 2019 — February 27, 2019 You invest in your employees—mentoring, conferences, training. Yet over time, unused knowledge fades. Employees take other jobs. How do you protect your investment? Marketing had the highest turnover rate (17%) of any profession in 2018. It isn’t the only cause of knowledge loss. Retirements, promotions, … Continue reading Knowledge Retention: How to Protect Your Competitive Advantage

4 Ways to Promote Knowledge Management and Reap the Dividends

Paul Selby — November 5, 2018 Follow @Paul_at_SN_CSM — November 5, 2018 Photo by rawpixel.com on Pexels.com Every day, your customer service agents are fielding inquiries from customers. Similarly, your online community is overflowing with customer questions. Some of these might be the same issue, over and over and some are new–new problems in need … Continue reading 4 Ways to Promote Knowledge Management and Reap the Dividends

Want to Optimize Your Knowledge Base? These 5 Tips Can Help You Out!

Robin Singh — October 27, 2018 — October 27, 2018 A knowledge base system is a valuable solution that can bring many benefits to an organization. No matter if you are looking to improve your business internally, or provide information externally (to your customers), or both, a knowledge base can effectively handle all such tasks. … Continue reading Want to Optimize Your Knowledge Base? These 5 Tips Can Help You Out!

Connecting Product Knowledge to Target Markets

by Will Humphries July 15, 2016 Follow @JustCallMeWillJuly 15, 2016 A lot of sales organizations place emphasis on research to gain product knowledge. And rightly so. You need to understand the benefits your solutions offer to sell effectively. However, equally important to communicating value is awareness of the specific needs, motives and concerns of your … Continue reading Connecting Product Knowledge to Target Markets

5 Reasons Why Supply-Side Knowledge Management is Outdated

by Caitlin Zucal June 13, 2016 Follow @Caitlin_ZucalJune 13, 2016 In the business world, things tend to come and go. There are trends, which ebb and flow fairly quickly and there are practices, which usually have more staying power, until there is some form of evidence to demonstrate value in revamping the practice. When it … Continue reading 5 Reasons Why Supply-Side Knowledge Management is Outdated