Tag Archives: Footprint

How reducing your carbon footprint can save you money and increase ad impact

Crimtan’s CTO explains what you can do to improve your marketing’s efficiency while also aiding in the fight against climate change. Constantine von Hoffman on November 7, 2023 I started covering climate change, the increasing temperature of the planet as a result of human activities, in the 1990s. At the time the possible impacts seemed … Continue reading How reducing your carbon footprint can save you money and increase ad impact →

3 Simple Ways Brick and Mortar Storefronts Can Expand Their Online Footprint

Brick-and-Mortar Business

Deborah Sweeney — April 24, 2020 Studies have shown that 90% of American businesses are family-owned or controlled. Mom-and-pop shops are vital to their communities and the economy. Amid COVID-19, small businesses are hard at work adapting and pivoting their services and offerings for customers. One key area brick and mortar storefronts have been focused … Continue reading 3 Simple Ways Brick and Mortar Storefronts Can Expand Their Online Footprint →

New Software From Human Automation Tracks Digital Footprint

Digital Transformation

New Software From Human Automation Tracks Digital Footprint by Ray Schultz , September 12, 2019 SaaS provider Human Automation has launched the beta version of Personalize, software that uses an AI-driven algorithm to monitor a consumer’s website behavior and interests. This data can be used to fuel personalized email campaigns. The product can analyze metrics … Continue reading New Software From Human Automation Tracks Digital Footprint →

Be Careful Where You Step: Your Digital Footprint Will Follow You Forever

Digital Transformation

Don Williams — June 12, 2017 — June 12, 2017 Everyone loves to get muddy from time-to-time. It’s part of our nature and practiced by little kids and young adults around the globe daily – if there’s a mud puddle there’s a very high likelihood we are going to jump in it. Count that as … Continue reading Be Careful Where You Step: Your Digital Footprint Will Follow You Forever →

Boost The Local Footprint of Your Business Using These Epic Tools

Local Business

by Ashwin Ramesh Follow @ashwin_rameshAugust 18, 2016 For businesses with a physical location, ranking in local search engine results has become an important part of the marketing strategy. Local SEO is a time-consuming process and requires you to put in a lot of effort. But, to make things easier for you, there are a number … Continue reading Boost The Local Footprint of Your Business Using These Epic Tools →

How Your Small Biz Can Help Reduce the Tech Industry’s Carbon Footprint

Small Business

Cosette JarrettAugust 1, 2015 The Internet consumes 10 percent of the world’s electricity, and IT-related services account for 2 percent of all carbon emissions. Even sending an email increases an individual’s carbon footprint by 4 grams. It may not sound like a lot – and it’s certainly less than delivering that same correspondence by truck, … Continue reading How Your Small Biz Can Help Reduce the Tech Industry’s Carbon Footprint →

Developing an Amazon Footprint

Amazon

Brent PohlmanApril 19, 2015 Is Amazon having an effect on your business? If you answered, “No” I would beg to differ with you. Amazon is continually making its way into the digital footprint. At first, they were able to get into the retail book market and develop a distribution second to none. Next, they came … Continue reading Developing an Amazon Footprint →

Thoughts to Sculpt a Lasting Footprint

Strategy

Autom Tagsa December 14, 2014 Thought leadership, one of the most overused marketing jargon that’s gingerly carved itself into the universal corporate lexicon, will continue to unassumingly find a snug spot among the annual playbooks of many communications and marketing professionals. However, examining the etymological construct and semantic implications of this term would be … Continue reading Thoughts to Sculpt a Lasting Footprint →