Tag Archives: Epic

Building Your Business – 5 Lessons from an Epic Saga

Ellen Huxtable — May 29, 2019 Follow @abiztweet — May 29, 2019 Building your business isn’t quite as dramatic as a televised medieval saga; there are no flying fire-breathing dragons or endless legions of soldiers, and no prophesies to be fulfilled by the last episode. All human endeavor has parallels, however, and those of us … Continue reading Building Your Business – 5 Lessons from an Epic Saga

Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

WaPo’s ad engineer’s tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads. Robin Kurzer on December 27, 2018 Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers … Continue reading Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion

Here’s a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with it. Kirk Williams on November 21, 2018 at 1:52 pm Welcome fellow eCommerce PPC laborer, to that annual moment of glory, reward, doom and failure. A weekend of highs and … Continue reading The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion

The Epic Marketing Fail I Just Experienced (and How to Avoid Making the Same Mistake)

Mark Miller — April 2, 2017 Follow @MMtwopointfive— April 2, 2017 Earlier this month I received what has to be one of the single worst marketing emails I’ve ever seen in my professional career. It was like a train wreck: one long, rolling chain of marketing disasters that had me fixated until I could scroll … Continue reading The Epic Marketing Fail I Just Experienced (and How to Avoid Making the Same Mistake)