Daily Archives: July 14, 2017

11 Questions to Ask Media Monitoring & Measurement Vendors

William Comcowich — June 29, 2017 Follow @GleanTeam — June 29, 2017 terimakasih0 / Pixabay The widespread popularity of social media has caused social media listening to become a must-have service for large and mid-sized companies. Public relations professionals use media monitoring to handle crises, manage corporate reputation, and evaluate the impact of their PR … Continue reading 11 Questions to Ask Media Monitoring & Measurement Vendors

How to Build a Sustainable Social Marketing Strategy [Infographic]

Bob Hutchins — June 29, 2017 Follow @Bobhutchins — June 29, 2017 By the time you figure out what works, it doesn’t. That’s social media for you – a constantly changing frontier where “best practices” are best because they’re unique and interesting, standing out from the crowd. They challenge the status quo, suggesting a new … Continue reading How to Build a Sustainable Social Marketing Strategy [Infographic]

4 Emotional Intelligence Skills to Transform Your Leadership Style

Steven Stein — June 29, 2017 — June 29, 2017 qimono / Pixabay Many of the hierarchal and authoritarian styles of leadership have become obsolete, and we’ve experienced significant strides in replacing them with our advanced experiential knowledge. Rewards-punishment “transactional” management styles have proven unproductive. New studies have encouraged us to embrace “transformative styles” in … Continue reading 4 Emotional Intelligence Skills to Transform Your Leadership Style

Building a Referral Partner Channel: How to Engage and Recruit Partners

Trisha Winter — June 29, 2017 Follow @Trishawinter — June 29, 2017 geralt / Pixabay Once you’ve identified potential referral partners, it’s time to get their attention and convince them of the value of becoming a referral partner for your business. So why should they partner with you, anyway? Here are some value props to … Continue reading Building a Referral Partner Channel: How to Engage and Recruit Partners